Standard Chartered Audience in United States

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Standard Chartered has an estimated audience of 309,502 people in United States. 41.9% are female, 58.1% are male, average age 31.5. Top regions: New York, California, Texas. Top brand affinities: Måneskin, Bank of America, Citibank, Oversea-Chinese Banking Corporation, National Pedagogic University (Mexico).

The average Standard Chartered fan in United States is 31.5 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Måneskin, Bank of America, Citibank, with strongest over-indexing on Måneskin (131.27× the country average). Demographically, the Standard Chartered audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Standard Chartered fans

Demographic split for Standard Chartered audience in United States
MetricValue
Female41.9%
Male58.1%
Average age31.5
Estimated audience size309,502

Audience persona

The typical Standard Chartered fan in United States is more male, around 31.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Måneskin.

Top regions in United States

Top regions ranked by reach for Standard Chartered in United States
RegionReachAffinity
New York52,0093.01×
California50,1771.47×
Texas28,0441.05×
Florida17,4280.83×
Illinois17,1781.67×
New Jersey17,0162.16×
Virginia12,7121.69×
Massachusetts12,4992.05×
Pennsylvania11,9371.15×
Georgia9,6831.02×
Washington9,3501.51×
North Carolina8,3870.9×
Maryland6,7351.27×
Ohio6,6730.7×
Michigan5,4550.67×
Washington, District of Columbia5,1425.53×
Connecticut5,0981.64×
Arizona4,4880.71×
Colorado4,1440.85×
Indiana3,9370.7×
Missouri3,8360.77×
Minnesota3,7140.84×
Tennessee3,7000.6×
South Carolina3,6740.79×
Oregon3,4270.97×
Kentucky3,0760.79×
Wisconsin2,9320.63×
Louisiana2,6150.66×
Nevada2,5830.86×
Alabama2,3300.54×
Utah2,0680.75×
Oklahoma1,8210.53×
Kansas1,5740.65×
Iowa1,5400.6×
Arkansas1,3060.51×
Mississippi1,1890.47×
Rhode Island1,1511.17×
Hawaii1,0940.82×
New Hampshire1,0850.89×
Nebraska1,0210.66×
Idaho8820.57×
Delaware7540.88×
West Virginia7230.5×
New Mexico7050.45×
Maine5960.54×
Montana3590.42×
Vermont3440.63×
Alaska3350.51×
South Dakota3100.43×
North Dakota3020.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Standard Chartered audience
BrandAffinityCategory
Måneskin131.27×Music & Radio
Bank of America6.35×Business & Career
Citibank9.44×Business & Career
Oversea-Chinese Banking Corporation175.45×Business & Career
National Pedagogic University (Mexico)122.31×Business & Career
Fine Wine & Good Spirits19.32×Shopping
Women in the workforce23.56×Politics & Society
Santander Bank17.11×Business & Career
American International University-Bangladesh70.86×Business & Career
Fantasy hockey93.63×Sports
Palaye Royale97.93×Music & Radio
Steadicam75.9×Technology & Electronics
The Dark Tower (series)22.47×Literature
Toon (role-playing game)48.51×Games
Southeast University (Bangladesh)58.15×Business & Career
Ahsanullah University of Science and Technology63.02×Business & Career
Public company3.43×Business & Career
Fishkeeping9.18×Pets & Animals
Literacy8.44×Kids & Family
Chase2.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Standard Chartered audience
TraitClusterScore
Luxury OrientationPREMIUM3.34
Risk AppetiteTHRILL3.01
Need for SecurityCONSERVATISM2.49
Quality AwarenessPREMIUM2.4
Career OrientationPOWER2.06
Price SensitivityPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Standard Chartered
CountryShare
India12.3%
Hong Kong12.0%
Thailand9.8%

See Standard Chartered audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Standard Chartered have in United States?

Standard Chartered has an estimated audience of 309,502 people in United States, concentrated in New York and California.

What is the gender split and age of Standard Chartered fans?

41.9% of Standard Chartered fans are female, 58.1% are male, with an average age of 31.5 years.

Which brands do Standard Chartered fans like most?

Standard Chartered fans show strongest brand affinity for Måneskin (131.27×), Bank of America (6.35×), and Citibank (9.44×) over the country average.

Where do Standard Chartered fans live in United States?

Standard Chartered fans in United States are most concentrated in New York (reach 52,009), California (reach 50,177), and Texas (reach 28,044). These three regions account for the largest share of the active audience.

What other brands do Standard Chartered fans also like?

Beyond Standard Chartered itself, the audience over-indexes on Bank of America (6.35×), Citibank (9.44×), Oversea-Chinese Banking Corporation (175.45×), and National Pedagogic University (Mexico) (122.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Standard Chartered. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.