Rascasse Audience Intelligence

Standard Chartered Target Market in United States

A data profile of the people who buy, follow and care about Standard Chartered in United States — modelled from more than twelve digital signal sources. Standard Chartered has an estimated audience of 311,183 people in United States.

#57among Bank in United States#4904among Brand in United States#2931in Business & Career

The average Standard Chartered fan in United States is 31.5 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Måneskin, Bank of America, Citibank, with strongest over-indexing on Måneskin (131.27× the country average).

Demographically, the Standard Chartered audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Standard Chartered fan in United States is more male, around 31.5 years old, with strong Spirituality tendencies and a notable affinity for Måneskin.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Standard Chartered profile in United States.

Audience size
311K
in United States
Gender
41.9%♀
58.1% male
Age
31.5
average years
Country rank
#47432
Brand in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Standard Chartered

41.9% are female, 58.1% are male, average age 31.5.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Standard Chartered audience in United States
MetricValue
Female41.9%
Male58.1%
Average age31.5
Estimated audience size311,183
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Standard Chartered audience in United States
Age bracketShare%
16-1944%
20-2920%
30-3914%
40-4912%
50+10%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Standard Chartered audience comes from United States.

Worldwide audience distribution share by country for Standard Chartered
CountryShare
Hong Kong12.0%
India11.9%
Thailand9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Standard Chartered audience in United States is strongest.

Fig. 05

Top regions by affinity

Standard Chartered customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K4.75×
02New York~60K3.28×
03New Jersey~20K2.29×
04Massachusetts~10K1.95×
05Connecticut~5K1.57×
06Virginia~10K1.56×
07California~50K1.46×
08Washington~9K1.46×
09Illinois~10K1.44×
10Maryland~7K1.24×
11Pennsylvania~10K1.05×
12Rhode Island~1K1.04×
13Georgia~10K1.02×
14Texas~30K1.01×
15Oregon~3K0.96×
16New Hampshire~1K0.96×
17Delaware<1K0.96×
18Vermont<1K0.94×
19Hawaii~1K0.92×
20Alaska<1K0.92×
21North Carolina~8K0.91×
22North Dakota<1K0.91×
23Colorado~4K0.90×
24Minnesota~4K0.90×
25South Dakota<1K0.90×
26Nevada~3K0.89×
27Florida~20K0.88×
28Montana<1K0.88×
29Maine<1K0.87×
30West Virginia~1K0.85×
31Kansas~2K0.83×
32Idaho~1K0.83×
33Nebraska~1K0.83×
34Kentucky~3K0.82×
35Utah~2K0.82×
36South Carolina~4K0.80×
37Mississippi~2K0.80×
38New Mexico~1K0.80×
39Arizona~5K0.79×
40Missouri~4K0.79×
41Arkansas~2K0.79×
42Indiana~4K0.78×
43Iowa~2K0.78×
44Louisiana~3K0.76×
45Wisconsin~3K0.74×
46Oklahoma~3K0.74×
47Ohio~7K0.73×
48Michigan~6K0.73×
49Alabama~3K0.71×
50Tennessee~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Standard Chartered, United States
0.70×1.00×4.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Standard Chartered audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Standard Chartered audience
#·InterestCategoryAffinity×
01Oversea-Chinese Banking CorporationBusiness & Career175.45×
02MåneskinMusic & Radio131.27×
03National Pedagogic University (Mexico)Business & Career122.31×
04Palaye RoyaleMusic & Radio97.93×
05Fantasy hockeySports93.63×
06SteadicamTechnology & Electronics75.90×
07American International University-BangladeshBusiness & Career70.86×
08Ahsanullah University of Science and TechnologyBusiness & Career63.02×
09Southeast University (Bangladesh)Business & Career58.15×
10Toon (role-playing game)Games48.51×
11Women in the workforcePolitics & Society23.56×
12The Dark Tower (series)Literature22.47×
13Fine Wine & Good SpiritsShopping19.32×
14Santander BankBusiness & Career17.11×
15CitibankBusiness & Career9.44×
16FishkeepingPets & Animals9.18×
17LiteracyKids & Family8.44×
18City BankBusiness & Career7.42×
19Bank of AmericaBusiness & Career6.35×
20Public companyBusiness & Career3.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Standard Chartered audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Standard Chartered audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.61×
Career OrientationPOWER1.61×
TravellingTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Standard Chartered audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.96×
DIY MentalityTHRILL0.99×
CreativityOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Standard Chartered's target market in United States?

Standard Chartered's target market in United States covers an estimated 311,183 people, concentrated in New York and California.

02

What is the gender split and age of Standard Chartered customers?

41.9% of the Standard Chartered audience are female, 58.1% are male, with an average age of 31.5 years.

03

Which brands do Standard Chartered fans like most?

Standard Chartered fans show strongest brand affinity for Måneskin (131.27×), Bank of America (6.35×), and Citibank (9.44×) over the country average.

04

Where do Standard Chartered fans live in United States?

Standard Chartered fans in United States are most concentrated in New York (reach ~60K), California (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Standard Chartered fans also like?

Beyond Standard Chartered itself, the audience over-indexes on Bank of America (6.35×), Citibank (9.44×), Oversea-Chinese Banking Corporation (175.45×), and National Pedagogic University (Mexico) (122.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See Standard Chartered audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Standard Chartered. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →