Santander Bank Audience in United States
Santander Bank has an estimated audience of 2,702,288 people in United States. 53.6% are female, 46.4% are male, average age 41.2. Top regions: Massachusetts, Pennsylvania, New Jersey.
The average Santander Bank fan in United States is 41.2 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Pennsylvania, New Jersey.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Santander Bank fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 41.2 |
| Estimated audience size | 2,702,288 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 536,193 | 10.07× |
| Pennsylvania | 425,089 | 4.67× |
| New Jersey | 424,823 | 6.18× |
| New York | 280,843 | 1.86× |
| Rhode Island | 107,069 | 12.45× |
| Connecticut | 84,316 | 3.11× |
| New Hampshire | 57,660 | 5.42× |
| Florida | 53,024 | 0.29× |
| Texas | 37,366 | 0.16× |
| California | 36,436 | 0.12× |
| North Carolina | 14,765 | 0.18× |
| Virginia | 14,566 | 0.22× |
| Georgia | 13,465 | 0.16× |
| Maryland | 10,870 | 0.23× |
| Ohio | 10,535 | 0.13× |
| Delaware | 10,162 | 1.36× |
| South Carolina | 8,902 | 0.22× |
| Illinois | 8,404 | 0.09× |
| Michigan | 7,341 | 0.1× |
| Arizona | 6,278 | 0.11× |
| Tennessee | 6,027 | 0.11× |
| Colorado | 4,961 | 0.12× |
| Indiana | 4,834 | 0.1× |
| Maine | 4,601 | 0.48× |
| Missouri | 4,517 | 0.1× |
| Washington | 4,367 | 0.08× |
| Kentucky | 3,655 | 0.11× |
| Oregon | 3,614 | 0.12× |
| Louisiana | 3,398 | 0.1× |
| Alabama | 3,368 | 0.09× |
| Nevada | 3,074 | 0.12× |
| Wisconsin | 2,847 | 0.07× |
| Oklahoma | 2,791 | 0.09× |
| Minnesota | 2,310 | 0.06× |
| Arkansas | 2,186 | 0.1× |
| Washington, District of Columbia | 2,177 | 0.27× |
| Utah | 2,154 | 0.09× |
| Mississippi | 2,032 | 0.09× |
| Vermont | 1,923 | 0.41× |
| West Virginia | 1,888 | 0.15× |
| Iowa | 1,840 | 0.08× |
| Kansas | 1,630 | 0.08× |
| Hawaii | 1,588 | 0.14× |
| New Mexico | 1,515 | 0.11× |
| Nebraska | 1,076 | 0.08× |
| Idaho | 890 | 0.07× |
| Montana | 647 | 0.09× |
| Wyoming | 551 | 0.14× |
| Alaska | 511 | 0.09× |
| North Dakota | 463 | 0.08× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| United Kingdom | 28.6% |
| Germany | 11.9% |
See Santander Bank audiences in other countries
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
How to read this data
Audience size is the estimated number of people in United States who actively search for Santander Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.