Santander Bank Audience in United States
Santander Bank has an estimated audience of 2,702,288 people in United States. 53.6% are female, 46.4% are male, average age 41.2. Top regions: Massachusetts, Pennsylvania, New Jersey.
The average Santander Bank fan in United States is 41.2 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Pennsylvania, New Jersey. Demographically, the Santander Bank audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Quality Awareness.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Santander Bank fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 41.2 |
| Estimated audience size | 2,702,288 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 536,194 | 10.07× |
| Pennsylvania | 425,090 | 4.67× |
| New Jersey | 424,823 | 6.18× |
| New York | 280,843 | 1.86× |
| Rhode Island | 107,070 | 12.45× |
| Connecticut | 84,317 | 3.11× |
| New Hampshire | 57,660 | 5.42× |
| Florida | 53,025 | 0.29× |
| Texas | 37,366 | 0.16× |
| California | 36,436 | 0.12× |
| North Carolina | 14,765 | 0.18× |
| Virginia | 14,567 | 0.22× |
| Georgia | 13,465 | 0.16× |
| Maryland | 10,870 | 0.23× |
| Ohio | 10,535 | 0.13× |
| Delaware | 10,162 | 1.36× |
| South Carolina | 8,903 | 0.22× |
| Illinois | 8,404 | 0.09× |
| Michigan | 7,341 | 0.1× |
| Arizona | 6,279 | 0.11× |
| Tennessee | 6,027 | 0.11× |
| Colorado | 4,961 | 0.12× |
| Indiana | 4,835 | 0.1× |
| Maine | 4,602 | 0.48× |
| Missouri | 4,517 | 0.1× |
| Washington | 4,367 | 0.08× |
| Kentucky | 3,656 | 0.11× |
| Oregon | 3,614 | 0.12× |
| Louisiana | 3,398 | 0.1× |
| Alabama | 3,369 | 0.09× |
| Nevada | 3,074 | 0.12× |
| Wisconsin | 2,847 | 0.07× |
| Oklahoma | 2,791 | 0.09× |
| Minnesota | 2,311 | 0.06× |
| Arkansas | 2,186 | 0.1× |
| Washington, District of Columbia | 2,178 | 0.27× |
| Utah | 2,155 | 0.09× |
| Mississippi | 2,032 | 0.09× |
| Vermont | 1,923 | 0.41× |
| West Virginia | 1,888 | 0.15× |
| Iowa | 1,840 | 0.08× |
| Kansas | 1,630 | 0.08× |
| Hawaii | 1,589 | 0.14× |
| New Mexico | 1,515 | 0.11× |
| Nebraska | 1,076 | 0.08× |
| Idaho | 891 | 0.07× |
| Montana | 647 | 0.09× |
| Wyoming | 552 | 0.14× |
| Alaska | 512 | 0.09× |
| North Dakota | 463 | 0.08× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.97 |
| Quality Awareness | PREMIUM | 1.59 |
| Career Orientation | POWER | 1.41 |
| Spirituality | BALANCE | 1.35 |
| Luxury Orientation | PREMIUM | 1.19 |
| Travelling | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 29.2% |
| Germany | 12.2% |
See Santander Bank audiences in other countries
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
How to read this data
Audience size is the estimated number of people in United States who actively search for Santander Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.