Literacy Audience in United States

Literacy logo

Literacy has an estimated audience of 4,916,246 people in United States. 77.8% are female, 22.2% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Diaper bag, MSN, Planet Fitness, Hobby Lobby, Aldi.

The average Literacy fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diaper bag, MSN, Planet Fitness, with strongest over-indexing on Diaper bag (5.46× the country average). Demographically, the Literacy audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Field of study

Demographics of Literacy fans

Demographic split for Literacy audience in United States
MetricValue
Female77.8%
Male22.2%
Average age43.2
Estimated audience size4,916,246

Audience persona

The typical Literacy fan in United States is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Diaper bag.

Top regions in United States

Top regions ranked by reach for Literacy in United States
RegionReachAffinity
California676,0331.25×
Texas471,3991.12×
Florida355,2801.07×
New York314,2831.14×
Georgia180,3431.19×
Illinois165,7091.01×
Pennsylvania152,2110.92×
North Carolina148,5201×
Virginia136,1551.14×
Ohio135,9890.9×
Michigan132,4071.03×
New Jersey121,7590.97×
Arizona108,5191.08×
Washington105,1231.07×
Massachusetts103,6151.07×
Tennessee101,0671.02×
Maryland99,3311.18×
Missouri82,9581.05×
Indiana81,7950.91×
South Carolina80,5131.09×
Louisiana71,4741.13×
Colorado71,2760.92×
Wisconsin69,6900.94×
Minnesota67,6470.96×
Alabama66,2520.96×
Kentucky58,9150.96×
Oregon56,3791×
Oklahoma55,7551.02×
Connecticut51,5541.05×
Nevada43,5000.91×
Utah43,3450.98×
Arkansas42,7591.06×
Mississippi41,7141.03×
Kansas39,9211.03×
Iowa37,6540.93×
New Mexico28,8711.17×
Hawaii25,9501.23×
Nebraska23,2850.94×
Idaho23,1740.94×
West Virginia20,6340.9×
Washington, District of Columbia17,0711.16×
Maine16,1850.92×
New Hampshire13,7850.71×
Delaware12,9140.95×
Rhode Island12,5350.8×
Alaska12,2431.16×
South Dakota10,4150.92×
North Dakota9,5580.95×
Montana8,9750.66×
Vermont7,6370.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Literacy audience
BrandAffinityCategory
Diaper bag5.46×Kids & Family
MSN3.05×News
Planet Fitness2.97×Sports
Hobby Lobby2.87×Home & Garden
Aldi2.23×Shopping
Special education8.34×Business & Career
Kindergarten3.7×Kids & Family
Staples (Canada)2.77×Business & Career
Happiness1.68×Health
Nature1.57×Home & Garden
Great Clips2.93×Beauty & Wellness
Jack Black5.76×Movies & TV
Metaphysics2.65×Business & Career
Universal Studios4.99×Movies & TV
Google Flights2.51×Travel & Leisure
Best Buy1.72×Shopping
southwest airlines2.35×Travel & Leisure
Distance education3.12×Business & Career
J. C. Penney2.14×Shopping
Catherine O'Hara2.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Literacy audience
TraitClusterScore
Community OrientationOPEN1.77
ExtroversionTHRILL1.43
Family OrientationCONSERVATISM1.4
Price SensitivityPREMIUM1.27
Career OrientationPOWER1.25
CreativityOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Literacy
CountryShare
United States27.5%
Brazil12.4%
United Kingdom5.4%

See Literacy audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Literacy have in United States?

Literacy has an estimated audience of 4,916,246 people in United States, concentrated in California and Texas.

What is the gender split and age of Literacy fans?

77.8% of Literacy fans are female, 22.2% are male, with an average age of 43.2 years.

Which brands do Literacy fans like most?

Literacy fans show strongest brand affinity for Diaper bag (5.46×), MSN (3.05×), and Planet Fitness (2.97×) over the country average.

Where do Literacy fans live in United States?

Literacy fans in United States are most concentrated in California (reach 676,033), Texas (reach 471,399), and Florida (reach 355,280). These three regions account for the largest share of the active audience.

What other brands do Literacy fans also like?

Beyond Literacy itself, the audience over-indexes on MSN (3.05×), Planet Fitness (2.97×), Hobby Lobby (2.87×), and Aldi (2.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Literacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.