Literacy Audience in United States
Literacy has an estimated audience of 4,916,246 people in United States. 77.8% are female, 22.2% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Solo climbing, WFTS-TV, Jesse Plemons, Nebraska Cornhuskers football, Necktie.
The average Literacy fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Solo climbing, WFTS-TV, Jesse Plemons, with strongest over-indexing on Solo climbing (7.34× the country average). Demographically, the Literacy audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Field of study
Demographics of Literacy fans
| Metric | Value |
|---|---|
| Female | 77.8% |
| Male | 22.2% |
| Average age | 43.2 |
| Estimated audience size | 4,916,246 |
Audience persona
The typical Literacy fan in United States is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Solo climbing.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 676,033 | 1.25× |
| Texas | 471,399 | 1.12× |
| Florida | 355,280 | 1.07× |
| New York | 314,283 | 1.14× |
| Georgia | 180,343 | 1.19× |
| Illinois | 165,709 | 1.01× |
| Pennsylvania | 152,211 | 0.92× |
| North Carolina | 148,520 | 1× |
| Virginia | 136,155 | 1.14× |
| Ohio | 135,989 | 0.9× |
| Michigan | 132,407 | 1.03× |
| New Jersey | 121,759 | 0.97× |
| Arizona | 108,519 | 1.08× |
| Washington | 105,123 | 1.07× |
| Massachusetts | 103,615 | 1.07× |
| Tennessee | 101,067 | 1.02× |
| Maryland | 99,331 | 1.18× |
| Missouri | 82,958 | 1.05× |
| Indiana | 81,795 | 0.91× |
| South Carolina | 80,513 | 1.09× |
| Louisiana | 71,474 | 1.13× |
| Colorado | 71,276 | 0.92× |
| Wisconsin | 69,690 | 0.94× |
| Minnesota | 67,647 | 0.96× |
| Alabama | 66,252 | 0.96× |
| Kentucky | 58,915 | 0.96× |
| Oregon | 56,379 | 1× |
| Oklahoma | 55,755 | 1.02× |
| Connecticut | 51,554 | 1.05× |
| Nevada | 43,500 | 0.91× |
| Utah | 43,345 | 0.98× |
| Arkansas | 42,759 | 1.06× |
| Mississippi | 41,714 | 1.03× |
| Kansas | 39,921 | 1.03× |
| Iowa | 37,654 | 0.93× |
| New Mexico | 28,871 | 1.17× |
| Hawaii | 25,950 | 1.23× |
| Nebraska | 23,285 | 0.94× |
| Idaho | 23,174 | 0.94× |
| West Virginia | 20,634 | 0.9× |
| Washington, District of Columbia | 17,071 | 1.16× |
| Maine | 16,185 | 0.92× |
| New Hampshire | 13,785 | 0.71× |
| Delaware | 12,914 | 0.95× |
| Rhode Island | 12,535 | 0.8× |
| Alaska | 12,243 | 1.16× |
| South Dakota | 10,415 | 0.92× |
| North Dakota | 9,558 | 0.95× |
| Montana | 8,975 | 0.66× |
| Vermont | 7,637 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Solo climbing | 7.34× | Sports |
| WFTS-TV | 4.55× | Movies & TV |
| Jesse Plemons | 2.44× | Movies & TV |
| Nebraska Cornhuskers football | 2.22× | Sports |
| Necktie | 3.12× | Fashion & Accessoires |
| Nebraska | 1.66× | Travel & Leisure |
| Saving | 1.68× | Business & Career |
| Jeep Wagoneer | 3.21× | Cars & Mobility |
| Good to Great Jim Collins | 14.97× | Literature |
| Strategic human resource planning | 4.34× | Business & Career |
| Fox & Friends | 2.32× | Movies & TV |
| Home staging | 2.32× | Home & Garden |
| Charlamagne Tha God | 4.17× | Movies & TV |
| Janitor | 2.71× | Home & Garden |
| Stradivarius | 3.58× | Shopping |
| Pro-Ject | 1.7× | Music & Radio |
| Hampton University | 4.67× | Business & Career |
| Iron Man (film) | 1.76× | Movies & TV |
| Steampunk | 1.78× | Fashion & Accessoires |
| Hayward, California | 3.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.77 |
| Extroversion | THRILL | 1.43 |
| Family Orientation | CONSERVATISM | 1.4 |
| Price Sensitivity | PREMIUM | 1.27 |
| Career Orientation | POWER | 1.25 |
| Creativity | OPEN | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| Brazil | 12.4% |
| United Kingdom | 5.4% |
See Literacy audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
Frequently asked questions
How many fans does Literacy have in United States?
Literacy has an estimated audience of 4,916,246 people in United States, concentrated in California and Texas.
What is the gender split and age of Literacy fans?
77.8% of Literacy fans are female, 22.2% are male, with an average age of 43.2 years.
Which brands do Literacy fans like most?
Literacy fans show strongest brand affinity for Solo climbing (7.34×), WFTS-TV (4.55×), and Jesse Plemons (2.44×) over the country average.
Where do Literacy fans live in United States?
Literacy fans in United States are most concentrated in California (reach 676,033), Texas (reach 471,399), and Florida (reach 355,280). These three regions account for the largest share of the active audience.
What other brands do Literacy fans also like?
Beyond Literacy itself, the audience over-indexes on WFTS-TV (4.55×), Jesse Plemons (2.44×), Nebraska Cornhuskers football (2.22×), and Necktie (3.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Literacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.