Rascasse Audience Intelligence

Literacy Audience in United States

A data profile of the people who buy, follow and care about Literacy in United States — modelled from more than twelve digital signal sources. Literacy has an estimated audience of 4,916,246 people in United States.

#194among Field of study in United States#3838among Topic in United States#185in Kids & Family

The average Literacy fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sarah Connor, Special education, Book discussion club, with strongest over-indexing on Sarah Connor (28.83× the country average).

Demographically, the Literacy audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Literacy fan in United States is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Sarah Connor.

Category: Kids & Family · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Literacy profile in United States.

Audience size
4.9M
in United States
Gender
77.8%♀
22.2% male
Age
43.2
average years
Country rank
#6810
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Literacy fans

77.8% are female, 22.2% are male, average age 43.2.

Fig. 02

Gender split

77.8%
Female
22.2%
Male
Demographic split for Literacy audience in United States
MetricValue
Female77.8%
Male22.2%
Average age43.2
Estimated audience size4,916,246
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Literacy audience in United States
Age bracketShare%
16-199%
20-2918%
30-3923%
40-4924%
50+27%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Literacy audience comes from United States.

Worldwide audience distribution share by country for Literacy
CountryShare
United States27.5%
Brazil12.4%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Literacy audience in United States is strongest.

Fig. 05

Top regions by affinity

Literacy fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~30K1.22×
02California~600K1.18×
03Arkansas~50K1.16×
04Georgia~200K1.14×
05Alaska~10K1.14×
06New Mexico~30K1.13×
07Texas~500K1.12×
08Maryland~90K1.11×
09Louisiana~70K1.11×
10Virginia~100K1.09×
11South Carolina~80K1.07×
12Oklahoma~60K1.07×
13Kansas~40K1.06×
14Mississippi~40K1.04×
15New York~300K1.03×
16Washington~100K1.03×
17Missouri~80K1.03×
18Washington, District of Columbia~20K1.03×
19Nebraska~30K1.02×
20North Carolina~100K1.01×
21Kentucky~60K1.01×
22Oregon~60K1.01×
23Iowa~40K1.00×
24Idaho~20K1.00×
25Vermont~9K1.00×
26Michigan~100K0.99×
27Connecticut~50K0.99×
28Delaware~10K0.99×
29Illinois~200K0.98×
30Arizona~100K0.98×
31Massachusetts~90K0.98×
32Minnesota~70K0.98×
33Alabama~70K0.98×
34Utah~40K0.98×
35West Virginia~20K0.97×
36Maine~20K0.97×
37South Dakota~10K0.97×
38Pennsylvania~200K0.96×
39North Dakota~10K0.96×
40New Jersey~100K0.95×
41Florida~300K0.94×
42Tennessee~90K0.94×
43Wisconsin~70K0.94×
44Indiana~80K0.93×
45Colorado~70K0.92×
46Nevada~40K0.92×
47Ohio~100K0.89×
48Rhode Island~10K0.89×
49New Hampshire~20K0.83×
50Montana~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Literacy, United States
0.83×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Literacy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Literacy audience
#·InterestCategoryAffinity×
01Sarah ConnorMusic & Radio28.83×
02Special educationBusiness & Career7.58×
03Picture bookLiterature6.99×
04German languagePolitics & Society6.15×
05Book discussion clubLiterature4.90×
06Private schoolKids & Family4.44×
07Khan AcademyBusiness & Career3.55×
08Distance educationBusiness & Career3.52×
09LibraryLiterature3.35×
10KindergartenKids & Family3.31×
11Diaper bagKids & Family2.78×
12Charitable organizationPolitics & Society2.44×
13Nonprofit organizationPolitics & Society2.00×
14IKEAHome & Garden1.99×
15DrawingHome & Garden1.88×
16GeneticsKids & Family1.88×
17Planet FitnessSports1.75×
18Trader Joe'sShopping1.73×
19Organic foodFood & Beverages1.63×
20Hobby LobbyHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Literacy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Literacy audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.12×
PatriotismCONSERVATISM1.84×
Career OrientationPOWER1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Literacy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Luxury OrientationPREMIUM0.80×
Risk AppetiteTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Literacy have in United States?

Literacy has an estimated audience of 4,916,246 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Literacy fans?

77.8% of Literacy fans are female, 22.2% are male, with an average age of 43.2 years.

03

Which brands do Literacy fans like most?

Literacy fans show strongest brand affinity for Sarah Connor (28.83×), Special education (7.58×), and Book discussion club (4.9×) over the country average.

04

Where do Literacy fans live in United States?

Literacy fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Literacy fans also like?

Beyond Literacy itself, the audience over-indexes on Special education (7.58×), Book discussion club (4.9×), Nonprofit organization (2×), and Library (3.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Literacy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Literacy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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