Library Audience in United States

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Library has an estimated audience of 20,714,247 people in United States. 64.9% are female, 35.1% are male, average age 44.4. Top regions: California, Texas, New York. Top brand affinities: Public library, Fox News Channel, The Gilded Age, Rock music, Woman.

The average Library fan in United States is 44.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Public library, Fox News Channel, The Gilded Age, with strongest over-indexing on Public library (5.2× the country average). Demographically, the Library audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Touchpoint

Demographics of Library fans

Demographic split for Library audience in United States
MetricValue
Female64.9%
Male35.1%
Average age44.4
Estimated audience size20,714,247

Audience persona

The typical Library fan in United States is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Public library.

Top regions in United States

Top regions ranked by reach for Library in United States
RegionReachAffinity
California1,996,8080.88×
Texas1,875,1331.05×
New York1,473,5491.27×
Florida1,437,7121.03×
Ohio796,2561.25×
Illinois771,8981.12×
Georgia648,3041.02×
North Carolina647,6631.04×
Washington631,3991.52×
Virginia605,7771.2×
Pennsylvania598,7520.86×
Michigan522,1330.96×
Massachusetts470,5101.15×
Arizona462,8311.09×
Colorado456,5751.4×
New Jersey455,9490.87×
Indiana445,1531.18×
Missouri429,8791.29×
Maryland423,1631.19×
Minnesota375,9281.27×
Tennessee335,9080.81×
Wisconsin330,5271.06×
Oregon320,4621.35×
Louisiana281,3251.05×
South Carolina268,8640.86×
Kentucky245,6750.95×
Utah242,0721.3×
Oklahoma239,4421.04×
Nevada235,2941.17×
Alabama213,9330.74×
Connecticut177,5630.85×
Kansas171,9181.05×
Arkansas133,6350.78×
Iowa133,1490.78×
Idaho111,0271.07×
New Mexico105,3811.01×
Mississippi104,8310.61×
Hawaii91,2461.02×
Washington, District of Columbia90,5191.45×
Nebraska81,7030.79×
Rhode Island65,8691×
West Virginia53,4470.55×
Maine52,4750.71×
New Hampshire49,8180.61×
Delaware46,3180.81×
Alaska43,3790.98×
Montana41,2530.72×
South Dakota33,5070.7×
Wyoming32,0471.04×
North Dakota29,7340.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Library audience
BrandAffinityCategory
Public library5.2×Literature
Fox News Channel1.61×Movies & TV
The Gilded Age2.66×Movies & TV
Rock music1.52×Music & Radio
Woman1.52×Kids & Family
Animal1.55×Pets & Animals
Library science8.2×Business & Career
Hobby Lobby1.76×Home & Garden
Parent1.67×Kids & Family
Christmas1.77×Kids & Family
Kohl's1.68×Shopping
History1.54×Literature
Research1.65×Business & Career
Learning1.51×Business & Career
School1.58×Kids & Family
Google Drive1.77×Technology & Electronics
Creative writing3×Business & Career
Handicraft1.66×Home & Garden
Nonprofit organization1.7×Politics & Society
Garden1.52×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Library audience
TraitClusterScore
Community OrientationOPEN1.59
SustainabilityBALANCE1.32
TraditionCONSERVATISM1.27
TravellingTHRILL1.26
MindfulnessBALANCE1.25
IndividualismJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Library
CountryShare
United States17.7%
China7.9%
Japan6.1%

See Library audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Library have in United States?

Library has an estimated audience of 20,714,247 people in United States, concentrated in California and Texas.

What is the gender split and age of Library fans?

64.9% of Library fans are female, 35.1% are male, with an average age of 44.4 years.

Which brands do Library fans like most?

Library fans show strongest brand affinity for Public library (5.2×), Fox News Channel (1.61×), and The Gilded Age (2.66×) over the country average.

Where do Library fans live in United States?

Library fans in United States are most concentrated in California (reach 1,996,808), Texas (reach 1,875,133), and New York (reach 1,473,549). These three regions account for the largest share of the active audience.

What other brands do Library fans also like?

Beyond Library itself, the audience over-indexes on Fox News Channel (1.61×), The Gilded Age (2.66×), Rock music (1.52×), and Woman (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.