Rascasse Audience Intelligence

Library Audience in United States

A data profile of the people who buy, follow and care about Library in United States — modelled from more than twelve digital signal sources. Library has an estimated audience of 20,714,247 people in United States.

#50among Touchpoint in United States#26in Literature

The average Library fan in United States is 44.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mitch McConnell, Public library, Rock music, with strongest over-indexing on Mitch McConnell (2.32× the country average).

Demographically, the Library audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Library fan in United States is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Mitch McConnell.

Category: Literature · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Library profile in United States.

Audience size
20.7M
in United States
Gender
64.9%♀
35.1% male
Age
44.4
average years
Country rank
#1577
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Library fans

64.9% are female, 35.1% are male, average age 44.4.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Library audience in United States
MetricValue
Female64.9%
Male35.1%
Average age44.4
Estimated audience size20,714,247
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Library audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4923%
50+34%
Fig. 04

Worldwide distribution

17.6%

of the worldwide Library audience comes from United States.

Worldwide audience distribution share by country for Library
CountryShare
United States17.6%
China7.9%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Library audience in United States is strongest.

Fig. 05

Top regions by affinity

Library fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~90K1.49×
02Washington~600K1.47×
03Colorado~400K1.36×
04Oregon~300K1.34×
05Utah~200K1.29×
06Missouri~400K1.27×
07Minnesota~400K1.24×
08New York~1.5M1.21×
09Ohio~800K1.21×
10Maryland~400K1.18×
11Virginia~600K1.16×
12Nevada~200K1.16×
13Indiana~400K1.14×
14Massachusetts~500K1.13×
15Wyoming~30K1.11×
16Idaho~100K1.09×
17Arizona~500K1.08×
18Illinois~700K1.07×
19Louisiana~300K1.06×
20Alaska~50K1.06×
21Wisconsin~300K1.05×
22Kansas~200K1.05×
23New Mexico~100K1.05×
24Hawaii~90K1.04×
25Rhode Island~70K1.04×
26Oklahoma~200K1.03×
27North Carolina~600K1.01×
28Texas~2M1.00×
29Florida~1.5M1.00×
30Georgia~600K0.99×
31Kentucky~200K0.95×
32Michigan~500K0.94×
33South Carolina~300K0.85×
34Connecticut~200K0.85×
35California~2M0.84×
36Pennsylvania~600K0.84×
37New Jersey~400K0.84×
38Delaware~50K0.84×
39Tennessee~300K0.81×
40Arkansas~100K0.81×
41Nebraska~80K0.81×
42Iowa~100K0.80×
43North Dakota~30K0.76×
44Alabama~200K0.75×
45Montana~40K0.75×
46South Dakota~40K0.75×
47Maine~50K0.74×
48Mississippi~100K0.65×
49New Hampshire~50K0.65×
50West Virginia~60K0.61×
Fig. 06

Affinity by region

Affinity by region — Library, United States
0.61×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Library audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Library audience
#·InterestCategoryAffinity×
01Library scienceBusiness & Career8.20×
02Public libraryLiterature5.20×
03Creative writingBusiness & Career3.00×
04The Gilded AgeMovies & TV2.66×
05Mitch McConnellPolitics & Society2.32×
06ChristmasKids & Family1.77×
07Google DriveTechnology & Electronics1.77×
08Hobby LobbyHome & Garden1.76×
09Nonprofit organizationPolitics & Society1.70×
10Kohl'sShopping1.68×
11ParentKids & Family1.67×
12HandicraftHome & Garden1.66×
13ResearchBusiness & Career1.65×
14SchoolKids & Family1.58×
15AnimalPets & Animals1.55×
16HistoryLiterature1.54×
17Rock musicMusic & Radio1.52×
18WomanKids & Family1.52×
19GardenHome & Garden1.52×
20LearningBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Library audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Library audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.77×
SpiritualityBALANCE1.64×
TraditionCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Library audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Quality AwarenessPREMIUM0.92×
Early Adopter MentalityPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Library have in United States?

Library has an estimated audience of 20,714,247 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Library fans?

64.9% of Library fans are female, 35.1% are male, with an average age of 44.4 years.

03

Which brands do Library fans like most?

Library fans show strongest brand affinity for Mitch McConnell (2.32×), Public library (5.2×), and Rock music (1.52×) over the country average.

04

Where do Library fans live in United States?

Library fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Library fans also like?

Beyond Library itself, the audience over-indexes on Public library (5.2×), Rock music (1.52×), Woman (1.52×), and Animal (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Library audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Library. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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