A data profile of the people who buy, follow and care about Library science in United States — modelled from more than twelve digital signal sources. Library science has an estimated audience of 3,231,818 people in United States.
The average Library science fan in United States is 44.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Library, Book discussion club, Non-alcoholic beverage, with strongest over-indexing on Library (8.2× the country average).
Demographically, the Library science audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Library science fan in United States is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Library.
The key figures that characterise the Library science profile in United States.
70.8% are female, 29.2% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 44.9 |
| Estimated audience size | 3,231,818 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 35% |
Where the Library science audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~300K | 1.51× | |
| 02 | Massachusetts | ~90K | 1.38× | |
| 03 | California | ~500K | 1.35× | |
| 04 | Washington, District of Columbia | ~10K | 1.31× | |
| 05 | Washington | ~80K | 1.16× | |
| 06 | Illinois | ~100K | 1.14× | |
| 07 | New Jersey | ~90K | 1.14× | |
| 08 | Connecticut | ~40K | 1.14× | |
| 09 | North Carolina | ~100K | 1.11× | |
| 10 | Oregon | ~40K | 1.11× | |
| 11 | Virginia | ~90K | 1.10× | |
| 12 | Maryland | ~60K | 1.09× | |
| 13 | Maine | ~10K | 1.07× | |
| 14 | Vermont | ~6K | 1.07× | |
| 15 | Hawaii | ~10K | 1.06× | |
| 16 | Rhode Island | ~10K | 1.05× | |
| 17 | Alaska | ~7K | 1.03× | |
| 18 | Louisiana | ~40K | 1.02× | |
| 19 | Pennsylvania | ~100K | 1.00× | |
| 20 | North Dakota | ~7K | 1.00× | |
| 21 | Nebraska | ~20K | 0.98× | |
| 22 | Indiana | ~60K | 0.97× | |
| 23 | Montana | ~9K | 0.97× | |
| 24 | South Dakota | ~7K | 0.97× | |
| 25 | Iowa | ~30K | 0.96× | |
| 26 | New Mexico | ~20K | 0.96× | |
| 27 | West Virginia | ~10K | 0.96× | |
| 28 | New Hampshire | ~10K | 0.96× | |
| 29 | Georgia | ~90K | 0.95× | |
| 30 | Kentucky | ~40K | 0.95× | |
| 31 | Kansas | ~20K | 0.95× | |
| 32 | Missouri | ~50K | 0.94× | |
| 33 | Minnesota | ~40K | 0.94× | |
| 34 | Oklahoma | ~30K | 0.94× | |
| 35 | Nevada | ~30K | 0.94× | |
| 36 | Delaware | ~8K | 0.94× | |
| 37 | Michigan | ~80K | 0.93× | |
| 38 | Colorado | ~50K | 0.93× | |
| 39 | Wisconsin | ~50K | 0.93× | |
| 40 | Utah | ~30K | 0.93× | |
| 41 | Idaho | ~20K | 0.93× | |
| 42 | Mississippi | ~20K | 0.92× | |
| 43 | Texas | ~300K | 0.91× | |
| 44 | Arkansas | ~20K | 0.90× | |
| 45 | Arizona | ~60K | 0.88× | |
| 46 | Ohio | ~90K | 0.87× | |
| 47 | Tennessee | ~60K | 0.86× | |
| 48 | South Carolina | ~40K | 0.86× | |
| 49 | Alabama | ~40K | 0.85× | |
| 50 | Florida | ~200K | 0.77× |
The strongest cross-interests of the Library science audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thandie Newton | Movies & TV | 8.87× | ||
| 02 | Library | Literature | 8.20× | ||
| 03 | Book discussion club | Literature | 7.34× | ||
| 04 | Twilight (series) | Movies & TV | 6.11× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 5.38× | ||
| 06 | Goodreads | Literature | 4.87× | ||
| 07 | Web server | Technology & Electronics | 4.39× | ||
| 08 | Cappuccino | Food & Beverages | 3.87× | ||
| 09 | Microwave oven | Home & Garden | 3.48× | ||
| 10 | Hypermarket | Shopping | 3.27× | ||
| 11 | Sustainable energy | Home & Garden | 3.15× | ||
| 12 | Renewable energy | Business & Career | 2.90× | ||
| 13 | Charitable organization | Politics & Society | 2.68× | ||
| 14 | IKEA | Home & Garden | 2.17× | ||
| 15 | Trader Joe's | Shopping | 2.16× | ||
| 16 | Discount stores | Shopping | 2.13× | ||
| 17 | Genetics | Kids & Family | 2.06× | ||
| 18 | Nonprofit organization | Politics & Society | 1.97× | ||
| 19 | MSN | News | 1.73× | ||
| 20 | Hobby Lobby | Home & Garden | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.61× | |
| Patriotism | CONSERVATISM | 2.23× | |
| Individualism | JOY | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Quality Awareness | PREMIUM | 0.84× | |
| Pet Ownership | JOY | 0.89× |
Library science has an estimated audience of 3,231,818 people in United States, concentrated in California and New York.
70.8% of Library science fans are female, 29.2% are male, with an average age of 44.9 years.
Library science fans show strongest brand affinity for Library (8.2×), Book discussion club (7.34×), and Non-alcoholic beverage (5.38×) over the country average.
Library science fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Library science itself, the audience over-indexes on Book discussion club (7.34×), Non-alcoholic beverage (5.38×), Trader Joe's (2.16×), and Microwave oven (3.48×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Library science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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