Library science Audience in United States

Library science has an estimated audience of 3,231,818 people in United States. 70.8% are female, 29.2% are male, average age 44.9. Top regions: California, New York, Texas. Top brand affinities: Library, MSN, Scribd, Book discussion club, Hobby Lobby.

The average Library science fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Library, MSN, Scribd, with strongest over-indexing on Library (7.92× the country average). Demographically, the Library science audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Library science fans

Demographic split for Library science audience in United States
MetricValue
Female70.8%
Male29.2%
Average age44.9
Estimated audience size3,231,818

Audience persona

The typical Library science fan in United States is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Library.

Top regions in United States

Top regions ranked by reach for Library science in United States
RegionReachAffinity
California497,0021.4×
New York282,6831.57×
Texas261,5950.94×
Florida167,2560.76×
Illinois132,0061.23×
Pennsylvania111,3641.02×
North Carolina111,2861.14×
New Jersey95,6961.16×
Massachusetts93,8141.47×
Virginia88,4131.12×
Georgia87,8470.88×
Ohio86,3590.87×
Washington79,7361.23×
Michigan78,6140.93×
Maryland64,0921.15×
Arizona55,9280.85×
Indiana55,8520.95×
Tennessee51,5510.8×
Colorado48,4170.95×
Missouri45,3980.87×
Wisconsin44,8140.92×
Oregon44,3351.2×
Minnesota44,1250.95×
Louisiana43,0171.03×
South Carolina38,3860.79×
Connecticut38,2651.18×
Kentucky36,8960.91×
Oklahoma31,8100.89×
Alabama31,3850.7×
Nevada28,0680.9×
Utah26,6970.92×
Iowa23,6650.89×
Kansas22,9330.9×
Mississippi21,5760.81×
Arkansas18,0060.68×
Washington, District of Columbia16,1051.66×
Nebraska15,2420.94×
Hawaii15,2361.1×
New Mexico15,1620.94×
Maine14,1631.22×
West Virginia12,9540.86×
Rhode Island12,4541.21×
Idaho11,9620.74×
New Hampshire11,1180.87×
Montana7,5130.84×
Vermont7,1801.27×
Alaska7,0021.01×
Delaware6,5380.73×
South Dakota5,5610.74×
North Dakota5,4150.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Library science audience
BrandAffinityCategory
Library7.92×Literature
MSN4.49×News
Scribd24.07×Technology & Electronics
Book discussion club6.72×Literature
Hobby Lobby2.51×Home & Garden
Catherine O'Hara3.92×Movies & TV
Jane Goodall6.34×Pets & Animals
Nature1.66×Home & Garden
Staples (Canada)2.77×Business & Career
Great Clips3.16×Beauty & Wellness
Diaper bag3.45×Kids & Family
Planet Fitness2.06×Sports
Aldi2.02×Shopping
Happiness1.59×Health
Public library4.61×Literature
Goodreads5.39×Literature
Metaphysics2.7×Business & Career
Thandie Newton8.87×Movies & TV
IKEA2.02×Home & Garden
United States Postal Service1.89×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Library science audience
TraitClusterScore
Community OrientationOPEN2.55
SpiritualityBALANCE1.68
SustainabilityBALANCE1.64
PatriotismCONSERVATISM1.62
IndividualismJOY1.56
ExtroversionTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for Library science
CountryShare
United States37.8%
Brazil6.1%
Italy5.5%

See Library science audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Library science have in United States?

Library science has an estimated audience of 3,231,818 people in United States, concentrated in California and New York.

What is the gender split and age of Library science fans?

70.8% of Library science fans are female, 29.2% are male, with an average age of 44.9 years.

Which brands do Library science fans like most?

Library science fans show strongest brand affinity for Library (7.92×), MSN (4.49×), and Scribd (24.07×) over the country average.

Where do Library science fans live in United States?

Library science fans in United States are most concentrated in California (reach 497,002), New York (reach 282,683), and Texas (reach 261,595). These three regions account for the largest share of the active audience.

What other brands do Library science fans also like?

Beyond Library science itself, the audience over-indexes on MSN (4.49×), Scribd (24.07×), Book discussion club (6.72×), and Hobby Lobby (2.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Library science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.