Rascasse Audience Intelligence

Book discussion club Audience in United States

A data profile of the people who buy, follow and care about Book discussion club in United States — modelled from more than twelve digital signal sources. Book discussion club has an estimated audience of 10,078,400 people in United States.

#2274among Topic in United States#63in Literature

The average Book discussion club fan in United States is 45.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Contemporary romance, Women's fiction, E-book readers, with strongest over-indexing on Contemporary romance (23.35× the country average).

Demographically, the Book discussion club audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Book discussion club fan in United States is more female, around 45.9 years old, with strong Mindfulness tendencies and a notable affinity for Contemporary romance.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Book discussion club profile in United States.

Audience size
10.1M
in United States
Gender
77.6%♀
22.4% male
Age
45.9
average years
Country rank
#3552
Topic in United States
Fig. 01

Search interest · 12-month trend

+321%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Book discussion club fans

77.6% are female, 22.4% are male, average age 45.9.

Fig. 02

Gender split

77.6%
Female
22.4%
Male
Demographic split for Book discussion club audience in United States
MetricValue
Female77.6%
Male22.4%
Average age45.9
Estimated audience size10,078,400
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Book discussion club audience in United States
Age bracketShare%
16-198%
20-2913%
30-3918%
40-4924%
50+38%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Book discussion club audience comes from United States.

Worldwide audience distribution share by country for Book discussion club
CountryShare
United States27.8%
United Kingdom8.1%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Book discussion club audience in United States is strongest.

Fig. 05

Top regions by affinity

Book discussion club fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~30K1.13×
02Rhode Island~30K1.09×
03New Hampshire~40K1.07×
04Delaware~30K1.07×
05Montana~30K1.07×
06Wisconsin~200K1.06×
07Maine~40K1.06×
08Alaska~20K1.06×
09Vermont~20K1.05×
10North Dakota~20K1.04×
11Nebraska~50K1.03×
12New Mexico~50K1.02×
13Iowa~80K1.01×
14Kansas~80K1.01×
15Idaho~50K1.01×
16Hawaii~40K1.01×
17Washington, District of Columbia~30K1.01×
18West Virginia~50K1.00×
19Arkansas~80K0.99×
20Colorado~200K0.98×
21Utah~90K0.98×
22Mississippi~80K0.98×
23Connecticut~100K0.97×
24South Carolina~100K0.96×
25Kentucky~100K0.96×
26Oklahoma~100K0.96×
27Minnesota~100K0.95×
28Louisiana~100K0.95×
29Oregon~100K0.95×
30Nevada~90K0.95×
31Pennsylvania~300K0.94×
32Indiana~200K0.94×
33Missouri~200K0.94×
34Alabama~100K0.94×
35Tennessee~200K0.93×
36Massachusetts~200K0.93×
37Maryland~200K0.93×
38Ohio~300K0.92×
39Michigan~200K0.92×
40New Jersey~200K0.91×
41Virginia~200K0.91×
42Arizona~200K0.91×
43Washington~200K0.91×
44North Carolina~300K0.90×
45Illinois~300K0.88×
46Georgia~300K0.87×
47New York~500K0.82×
48Florida~500K0.80×
49Texas~600K0.74×
50California~800K0.69×
Fig. 06

Affinity by region

Affinity by region — Book discussion club, United States
0.69×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Book discussion club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Book discussion club audience
#·InterestCategoryAffinity×
01Book ClubMovies & TV40.84×
02Poetry readingArts & Culture35.00×
03Chess clubSports28.67×
04Women's fictionLiterature23.88×
05Contemporary romanceLiterature23.35×
06Literary fictionLiterature19.30×
07Jane AustenLiterature17.87×
08IBooksTechnology & Electronics17.73×
09GoodreadsLiterature16.07×
10Young-adult fictionLiterature12.53×
11E-book readersTechnology & Electronics11.63×
12Creative writingBusiness & Career9.23×
13Amazon KindleLiterature7.49×
14Barnes & NobleLiterature7.47×
15PapyrusPolitics & Society6.79×
16BooksellingLiterature6.38×
17Crime fictionLiterature6.36×
18The Gilded AgeMovies & TV4.82×
19NovelLiterature4.44×
20Mitch McConnellPolitics & Society2.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Book discussion club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Book discussion club audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.88×
SpiritualityBALANCE1.71×
CreativityOPEN1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Book discussion club audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Risk AppetiteTHRILL0.87×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Book discussion club have in United States?

Book discussion club has an estimated audience of 10,078,400 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Book discussion club fans?

77.6% of Book discussion club fans are female, 22.4% are male, with an average age of 45.9 years.

03

Which brands do Book discussion club fans like most?

Book discussion club fans show strongest brand affinity for Contemporary romance (23.35×), Women's fiction (23.88×), and E-book readers (11.63×) over the country average.

04

Where do Book discussion club fans live in United States?

Book discussion club fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Book discussion club fans also like?

Beyond Book discussion club itself, the audience over-indexes on Women's fiction (23.88×), E-book readers (11.63×), Goodreads (16.07×), and Creative writing (9.23×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Book discussion club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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