Book discussion club Audience in United States

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Book discussion club has an estimated audience of 10,078,400 people in United States. 77.6% are female, 22.4% are male, average age 45.9. Top regions: California, Florida, New York. Top brand affinities: Contemporary romance, Women's fiction, E-book readers, Goodreads, Creative writing.

The average Book discussion club fan in United States is 45.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Contemporary romance, Women's fiction, E-book readers, with strongest over-indexing on Contemporary romance (23.35× the country average). Demographically, the Book discussion club audience skews more female with an average age of 45.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Book discussion club fans

Demographic split for Book discussion club audience in United States
MetricValue
Female77.6%
Male22.4%
Average age45.9
Estimated audience size10,078,400

Audience persona

The typical Book discussion club fan in United States is more female, around 45.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Contemporary romance.

Top regions in United States

Top regions ranked by reach for Book discussion club in United States
RegionReachAffinity
California445,6850.4×
Florida389,6280.57×
New York375,7410.67×
Texas346,8510.4×
Pennsylvania294,2840.87×
Ohio253,2140.82×
Illinois244,9190.73×
North Carolina210,4110.69×
Michigan191,2270.73×
New Jersey173,8230.68×
Virginia163,1840.66×
Georgia152,1800.49×
Wisconsin151,3031×
Indiana146,1430.79×
Tennessee141,3270.7×
Colorado137,6860.87×
Massachusetts133,7960.67×
Missouri132,4030.81×
Arizona129,0560.63×
Minnesota127,4580.88×
Maryland126,7230.73×
Washington123,1440.61×
South Carolina120,9620.8×
Iowa107,3831.29×
Oklahoma96,6580.86×
Kentucky95,1260.75×
Alabama92,0780.65×
Connecticut90,4340.89×
Kansas89,5471.13×
Oregon88,6610.77×
Utah84,1260.93×
Louisiana76,9370.59×
Arkansas76,8730.93×
Idaho65,9671.31×
New Hampshire63,0641.59×
Nevada61,2320.63×
Maine60,8591.69×
New Mexico57,3361.13×
Rhode Island56,8361.77×
West Virginia56,1281.2×
Nebraska53,5201.06×
Montana53,2661.91×
Mississippi49,4460.6×
Wyoming45,4043.04×
South Dakota43,8131.88×
Delaware43,6271.57×
Hawaii40,5100.94×
Vermont31,9441.81×
Washington, District of Columbia31,5001.04×
Alaska30,5521.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Book discussion club audience
BrandAffinityCategory
Contemporary romance23.35×Literature
Women's fiction23.88×Literature
E-book readers11.63×Technology & Electronics
Goodreads16.07×Literature
Creative writing9.23×Business & Career
Poetry reading35×Arts & Culture
Young-adult fiction12.53×Literature
Papyrus6.79×Politics & Society
Jane Austen17.87×Literature
Book Club40.84×Movies & TV
Barnes & Noble7.47×Literature
The Gilded Age4.82×Movies & TV
Literary fiction19.3×Literature
Bookselling6.38×Literature
IBooks17.73×Technology & Electronics
Novel4.44×Literature
Crime fiction6.36×Literature
Chess club28.67×Sports
Amazon Kindle7.49×Literature
Kristin Hannah23.08×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Book discussion club audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.96
SustainabilityBALANCE1.75
Design AffinityPREMIUM1.73
MindfulnessBALANCE1.58
DIY MentalityTHRILL1.57
Community OrientationOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for Book discussion club
CountryShare
United States27.8%
United Kingdom8.1%
Japan4.7%

See Book discussion club audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Book discussion club have in United States?

Book discussion club has an estimated audience of 10,078,400 people in United States, concentrated in California and Florida.

What is the gender split and age of Book discussion club fans?

77.6% of Book discussion club fans are female, 22.4% are male, with an average age of 45.9 years.

Which brands do Book discussion club fans like most?

Book discussion club fans show strongest brand affinity for Contemporary romance (23.35×), Women's fiction (23.88×), and E-book readers (11.63×) over the country average.

Where do Book discussion club fans live in United States?

Book discussion club fans in United States are most concentrated in California (reach 445,685), Florida (reach 389,628), and New York (reach 375,741). These three regions account for the largest share of the active audience.

What other brands do Book discussion club fans also like?

Beyond Book discussion club itself, the audience over-indexes on Women's fiction (23.88×), E-book readers (11.63×), Goodreads (16.07×), and Creative writing (9.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Book discussion club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.