Rascasse Audience Intelligence

Poetry reading Audience in United States

A data profile of the people who buy, follow and care about Poetry reading in United States — modelled from more than twelve digital signal sources. Poetry reading has an estimated audience of 1,049,306 people in United States.

#277among Touchpoint in United States#227in Arts & Culture

The average Poetry reading fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Book discussion club, Lyric poetry, Goodreads, with strongest over-indexing on Book discussion club (35× the country average).

Demographically, the Poetry reading audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Poetry reading fan in United States is more female, around 35.3 years old, with strong Spirituality tendencies and a notable affinity for Book discussion club.

Category: Arts & Culture · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Poetry reading profile in United States.

Audience size
1M
in United States
Gender
58.4%♀
41.6% male
Age
35.3
average years
Country rank
#22928
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Poetry reading fans

58.4% are female, 41.6% are male, average age 35.3.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Poetry reading audience in United States
MetricValue
Female58.4%
Male41.6%
Average age35.3
Estimated audience size1,049,306
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Poetry reading audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3919%
40-4916%
50+14%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Poetry reading audience comes from United States.

Worldwide audience distribution share by country for Poetry reading
CountryShare
United States33.5%
India15.5%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Poetry reading audience in United States is strongest.

Fig. 05

Top regions by affinity

Poetry reading fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~2K1.21×
02Alaska~3K1.19×
03South Dakota~3K1.14×
04North Dakota~2K1.14×
05New York~70K1.13×
06Montana~3K1.08×
07Rhode Island~4K1.06×
08Maine~4K1.03×
09Delaware~3K1.03×
10Massachusetts~20K1.02×
11Kansas~8K1.02×
12Hawaii~5K1.02×
13Washington, District of Columbia~3K1.02×
14West Virginia~5K1.01×
15New Hampshire~4K1.01×
16Oregon~10K0.99×
17Idaho~5K0.99×
18Connecticut~10K0.98×
19Utah~9K0.98×
20North Carolina~30K0.97×
21Iowa~8K0.97×
22New Mexico~5K0.97×
23Minnesota~10K0.96×
24Nebraska~5K0.96×
25Washington~20K0.95×
26Arkansas~8K0.95×
27Mississippi~8K0.95×
28Maryland~20K0.94×
29Missouri~20K0.94×
30Wisconsin~10K0.93×
31Pennsylvania~30K0.92×
32South Carolina~10K0.92×
33California~100K0.91×
34Indiana~20K0.91×
35Louisiana~10K0.91×
36Kentucky~10K0.91×
37Oklahoma~10K0.91×
38New Jersey~20K0.90×
39Virginia~20K0.90×
40Alabama~10K0.90×
41Illinois~30K0.89×
42Georgia~30K0.89×
43Nevada~9K0.88×
44Ohio~30K0.87×
45Michigan~20K0.87×
46Tennessee~20K0.87×
47Colorado~10K0.87×
48Arizona~20K0.83×
49Texas~70K0.82×
50Florida~60K0.78×
Fig. 06

Affinity by region

Affinity by region — Poetry reading, United States
0.78×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Poetry reading audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Poetry reading audience
#·InterestCategoryAffinity×
01Lyric poetryLiterature48.23×
02Book discussion clubLiterature35.00×
03Ranveer SinghMovies & TV17.79×
04GoodreadsLiterature16.25×
05International educationBusiness & Career15.15×
06Young-adult fictionLiterature13.73×
07Graphic novelLiterature7.98×
08Scarface (1983 film)Movies & TV7.80×
09Psychological thrillerLiterature7.21×
10E-book readersTechnology & Electronics6.76×
11LibraryLiterature6.50×
12Bohemian styleFashion & Accessoires6.00×
13Fine-art photographyTechnology & Electronics5.75×
14Career developmentBusiness & Career5.29×
15Non-fiction booksLiterature4.97×
16ActivismPolitics & Society4.11×
17SupermanMovies & TV3.71×
18Planet FitnessSports3.38×
19RedditInternet & Social Media3.24×
20PoetryLiterature3.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Poetry reading audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Poetry reading audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.73×
Community OrientationOPEN1.82×
Career OrientationPOWER1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Poetry reading audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
Quality AwarenessPREMIUM0.58×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Poetry reading have in United States?

Poetry reading has an estimated audience of 1,049,306 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Poetry reading fans?

58.4% of Poetry reading fans are female, 41.6% are male, with an average age of 35.3 years.

03

Which brands do Poetry reading fans like most?

Poetry reading fans show strongest brand affinity for Book discussion club (35×), Lyric poetry (48.23×), and Goodreads (16.25×) over the country average.

04

Where do Poetry reading fans live in United States?

Poetry reading fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Poetry reading fans also like?

Beyond Poetry reading itself, the audience over-indexes on Lyric poetry (48.23×), Goodreads (16.25×), Superman (3.71×), and Young-adult fiction (13.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Poetry reading audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Poetry reading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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