Contemporary romance Audience in United States

Contemporary romance has an estimated audience of 13,740,958 people in United States. 72.9% are female, 27.1% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Goodreads, Book discussion club, Horoscope, E-book readers, Jojo Moyes.

The average Contemporary romance fan in United States is 37.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goodreads, Book discussion club, Horoscope, with strongest over-indexing on Goodreads (24.14× the country average). Demographically, the Contemporary romance audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Contemporary romance fans

Demographic split for Contemporary romance audience in United States
MetricValue
Female72.9%
Male27.1%
Average age37.7
Estimated audience size13,740,958

Audience persona

The typical Contemporary romance fan in United States is more female, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Goodreads.

Top regions in United States

Top regions ranked by reach for Contemporary romance in United States
RegionReachAffinity
California1,322,0490.87×
Texas1,148,3160.97×
Florida832,8610.9×
New York680,0490.89×
Ohio416,9590.99×
Illinois413,1670.9×
North Carolina396,6230.96×
Pennsylvania386,9300.84×
Michigan371,3861.03×
Georgia362,1840.86×
New Jersey334,7480.96×
Washington324,2401.18×
Virginia320,1050.96×
Tennessee290,4611.05×
Indiana257,2821.02×
Massachusetts241,5680.89×
Arizona236,1710.84×
Missouri236,0551.07×
Minnesota216,3361.1×
Maryland204,7480.87×
South Carolina201,5200.97×
Alabama191,0151×
Kentucky178,3631.04×
Wisconsin170,7350.83×
Oklahoma161,9551.06×
Louisiana161,7970.91×
Colorado157,6590.73×
Oregon153,3790.97×
Utah140,9571.15×
Arkansas134,0621.18×
Connecticut126,9290.92×
Kansas121,8381.13×
Iowa112,4530.99×
Nevada99,6670.75×
Mississippi84,3290.74×
Idaho81,2061.18×
Nebraska73,9081.07×
West Virginia73,2821.15×
Hawaii51,7160.88×
Maine46,6160.95×
Montana44,6251.17×
New Mexico44,1130.64×
Alaska43,8781.49×
New Hampshire39,2480.72×
Rhode Island37,8980.87×
South Dakota37,7541.19×
North Dakota36,7601.3×
Wyoming35,5681.75×
Vermont34,4081.43×
Delaware33,9390.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Contemporary romance audience
BrandAffinityCategory
Goodreads24.14×Literature
Book discussion club15.37×Literature
Horoscope12.35×Health
E-book readers9.52×Technology & Electronics
Jojo Moyes58.84×Literature
Young-adult fiction11.3×Literature
Do it yourself (DIY)2.91×Home & Garden
Non-fiction books6.43×Literature
Pet insurance13.61×Pets & Animals
Whole grain11.56×Food & Beverages
Superman2.01×Movies & TV
Gossip Girl10.17×Movies & TV
Roulette11.01×Games
Art exhibition5×Arts & Culture
Luxury Travel9.05×Travel & Leisure
Boston Marathon10.88×Sports
ModCloth16.25×Fashion & Accessoires
Hobby Lobby2.72×Home & Garden
Prepackaged meal10.98×Food & Beverages
Day trading8.15×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Contemporary romance audience
TraitClusterScore
Luxury OrientationPREMIUM3.5
Risk AppetiteTHRILL2.14
LGBTQ+ IdentityOPEN1.85
SustainabilityBALANCE1.73
Design AffinityPREMIUM1.65
Sports ActivityPOWER1.55

Worldwide distribution

Worldwide audience distribution share by country for Contemporary romance
CountryShare
United States31.5%
Germany6.8%
United Kingdom6.5%

See Contemporary romance audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Contemporary romance have in United States?

Contemporary romance has an estimated audience of 13,740,958 people in United States, concentrated in California and Texas.

What is the gender split and age of Contemporary romance fans?

72.9% of Contemporary romance fans are female, 27.1% are male, with an average age of 37.7 years.

Which brands do Contemporary romance fans like most?

Contemporary romance fans show strongest brand affinity for Goodreads (24.14×), Book discussion club (15.37×), and Horoscope (12.35×) over the country average.

Where do Contemporary romance fans live in United States?

Contemporary romance fans in United States are most concentrated in California (reach 1,322,049), Texas (reach 1,148,316), and Florida (reach 832,861). These three regions account for the largest share of the active audience.

What other brands do Contemporary romance fans also like?

Beyond Contemporary romance itself, the audience over-indexes on Book discussion club (15.37×), Horoscope (12.35×), E-book readers (9.52×), and Jojo Moyes (58.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Contemporary romance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.