Rascasse Audience Intelligence

Contemporary romance Audience in United States

A data profile of the people who buy, follow and care about Contemporary romance in United States — modelled from more than twelve digital signal sources. Contemporary romance has an estimated audience of 13,740,958 people in United States.

#16among Literary genre in United States#1731among Topic in United States#48in Literature

The average Contemporary romance fan in United States is 37.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Goodreads, Book discussion club, Young-adult fiction, with strongest over-indexing on Goodreads (30.36× the country average).

Demographically, the Contemporary romance audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Contemporary romance fan in United States is more female, around 37.7 years old, with strong Design Affinity tendencies and a notable affinity for Goodreads.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Contemporary romance profile in United States.

Audience size
13.7M
in United States
Gender
72.9%♀
27.1% male
Age
37.7
average years
Country rank
#2578
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Contemporary romance fans

72.9% are female, 27.1% are male, average age 37.7.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Contemporary romance audience in United States
MetricValue
Female72.9%
Male27.1%
Average age37.7
Estimated audience size13,740,958
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Contemporary romance audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3917%
40-4918%
50+20%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Contemporary romance audience comes from United States.

Worldwide audience distribution share by country for Contemporary romance
CountryShare
United States31.5%
Germany6.8%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Contemporary romance audience in United States is strongest.

Fig. 05

Top regions by affinity

Contemporary romance fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.14×
02Utah~100K1.11×
03North Dakota~30K1.09×
04Vermont~30K1.09×
05South Dakota~30K1.07×
06Montana~40K1.06×
07Washington~300K1.05×
08Arkansas~100K1.05×
09Idaho~70K1.04×
10Kansas~100K1.03×
11Tennessee~300K1.02×
12Oklahoma~200K1.02×
13West Virginia~70K1.02×
14Indiana~300K1.01×
15Missouri~200K1.01×
16Minnesota~200K1.01×
17Kentucky~200K1.01×
18Iowa~100K1.01×
19Michigan~400K1.00×
20Alabama~200K1.00×
21Nebraska~70K0.99×
22Maine~50K0.99×
23Delaware~40K0.99×
24Oregon~200K0.98×
25Rhode Island~40K0.98×
26New Hampshire~50K0.97×
27Virginia~300K0.96×
28Connecticut~100K0.96×
29Hawaii~60K0.96×
30Ohio~400K0.95×
31South Carolina~200K0.95×
32Louisiana~200K0.95×
33Washington, District of Columbia~40K0.95×
34Texas~1M0.94×
35North Carolina~400K0.94×
36Mississippi~100K0.94×
37Wisconsin~200K0.93×
38Georgia~400K0.92×
39New Jersey~300K0.92×
40New Mexico~60K0.92×
41Illinois~400K0.91×
42Florida~800K0.90×
43Arizona~300K0.90×
44Maryland~200K0.90×
45Nevada~100K0.90×
46Massachusetts~200K0.89×
47Pennsylvania~400K0.88×
48Colorado~200K0.87×
49New York~700K0.86×
50California~1.5M0.85×
Fig. 06

Affinity by region

Affinity by region — Contemporary romance, United States
0.85×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Contemporary romance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Contemporary romance audience
#·InterestCategoryAffinity×
01Jojo MoyesLiterature71.37×
02GoodreadsLiterature30.36×
03Little Red Riding HoodLiterature25.76×
04Book discussion clubLiterature23.35×
05Young-adult fictionLiterature16.93×
06International educationBusiness & Career10.53×
07E-book readersTechnology & Electronics10.04×
08Gossip GirlMovies & TV9.93×
09Dexter (TV series)Movies & TV8.10×
10BestsellerLiterature6.45×
11Crime fictionLiterature6.24×
12Psychological thrillerLiterature6.12×
13Diaper bagKids & Family4.41×
14Romance novelsLiterature4.22×
15Art exhibitionArts & Culture3.65×
16Planet FitnessSports3.10×
17Mystery fictionLiterature3.08×
18Fiction booksLiterature2.90×
19Do it yourself (DIY)Home & Garden2.21×
20SupermanMovies & TV1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Contemporary romance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Contemporary romance audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.74×
IndulgenceJOY1.67×
Community OrientationOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Contemporary romance audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.68×
Convenience OrientationPREMIUM0.76×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Contemporary romance have in United States?

Contemporary romance has an estimated audience of 13,740,958 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Contemporary romance fans?

72.9% of Contemporary romance fans are female, 27.1% are male, with an average age of 37.7 years.

03

Which brands do Contemporary romance fans like most?

Contemporary romance fans show strongest brand affinity for Goodreads (30.36×), Book discussion club (23.35×), and Young-adult fiction (16.93×) over the country average.

04

Where do Contemporary romance fans live in United States?

Contemporary romance fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Contemporary romance fans also like?

Beyond Contemporary romance itself, the audience over-indexes on Book discussion club (23.35×), Young-adult fiction (16.93×), E-book readers (10.04×), and Jojo Moyes (71.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Contemporary romance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Contemporary romance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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