Jojo Moyes Audience in United States

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Jojo Moyes has an estimated audience of 303,769 people in United States. 72.2% are female, 27.8% are male, average age 37.8. Top regions: California, New York, Florida. Top brand affinities: Contemporary romance, Women's fiction, colleen hoover, Book Club, Christina Lauren.

The average Jojo Moyes fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Contemporary romance, Women's fiction, colleen hoover, with strongest over-indexing on Contemporary romance (71.37× the country average). Demographically, the Jojo Moyes audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Jojo Moyes fans

Demographic split for Jojo Moyes audience in United States
MetricValue
Female72.2%
Male27.8%
Average age37.8
Estimated audience size303,769

Audience persona

The typical Jojo Moyes fan in United States is more female, around 37.8 years old, with strong Creativity tendencies and a notable affinity for Contemporary romance.

Top regions in United States

Top regions ranked by reach for Jojo Moyes in United States
RegionReachAffinity
California28,7490.86×
New York18,1181.07×
Florida17,0860.83×
Texas17,0400.65×
North Carolina10,2041.12×
Pennsylvania10,0830.99×
Illinois9,8640.97×
Massachusetts9,2991.55×
Ohio9,1210.97×
New Jersey8,0701.04×
Michigan7,7650.98×
Virginia7,6211.03×
Georgia7,3640.79×
Washington6,7111.1×
Colorado5,7821.21×
Wisconsin5,7361.26×
Tennessee5,7290.94×
Minnesota5,1021.17×
Arizona4,9180.79×
Maryland4,8400.93×
South Carolina4,5621×
Missouri4,5440.93×
Indiana4,5270.82×
Connecticut4,3781.44×
Oregon4,2691.23×
Kentucky3,5370.93×
Utah3,3801.24×
Kansas2,5781.08×
Iowa2,5781.03×
Alabama2,5600.6×
New Hampshire2,3241.94×
Oklahoma2,2810.68×
Louisiana2,1750.56×
Maine1,8421.69×
Idaho1,7001.12×
Washington, District of Columbia1,6801.84×
Arkansas1,5980.64×
Nevada1,5440.53×
Nebraska1,4850.98×
New Mexico1,0960.72×
Rhode Island1,0401.08×
Mississippi9710.39×
Hawaii9690.74×
Montana9561.13×
Vermont8831.66×
West Virginia8610.61×
Delaware6770.81×
South Dakota5860.84×
North Dakota5210.84×
Wyoming4561.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jojo Moyes audience
BrandAffinityCategory
Contemporary romance71.37×Literature
Women's fiction60.59×Literature
colleen hoover134.21×Literature
Book Club202.37×Movies & TV
Christina Lauren344.88×Literature
Sophie Kinsella154.09×Literature
It (novel)49.34×Literature
New-adult fiction45.34×Literature
Liane Moriarty196.58×Literature
Kristin Hannah102.63×Literature
Throne of Glass88.65×Literature
IBooks65.08×Technology & Electronics
Danielle Steel121.43×Literature
Waterstones190.67×Literature
Sarah J. Maas69.99×Literature
Book discussion club27.31×Literature
E-book readers20.55×Technology & Electronics
Jodi Picoult115.87×Literature
Regency romance72.33×Literature
Hilary Swank58.8×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jojo Moyes audience
TraitClusterScore
CreativityOPEN1.51
IndulgenceJOY1.33
MindfulnessBALANCE1.32
SpiritualityBALANCE1.25
Community OrientationOPEN1.19
PatriotismCONSERVATISM1.14

Worldwide distribution

Worldwide audience distribution share by country for Jojo Moyes
CountryShare
United States20.2%
United Kingdom18.0%
Germany14.6%

See Jojo Moyes audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Jojo Moyes have in United States?

Jojo Moyes has an estimated audience of 303,769 people in United States, concentrated in California and New York.

What is the gender split and age of Jojo Moyes fans?

72.2% of Jojo Moyes fans are female, 27.8% are male, with an average age of 37.8 years.

Which brands do Jojo Moyes fans like most?

Jojo Moyes fans show strongest brand affinity for Contemporary romance (71.37×), Women's fiction (60.59×), and colleen hoover (134.21×) over the country average.

Where do Jojo Moyes fans live in United States?

Jojo Moyes fans in United States are most concentrated in California (reach 28,749), New York (reach 18,118), and Florida (reach 17,086). These three regions account for the largest share of the active audience.

What other brands do Jojo Moyes fans also like?

Beyond Jojo Moyes itself, the audience over-indexes on Women's fiction (60.59×), colleen hoover (134.21×), Book Club (202.37×), and Christina Lauren (344.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jojo Moyes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.