Rascasse Audience Intelligence

Jojo Moyes Audience in United States

A data profile of the people who buy, follow and care about Jojo Moyes in United States — modelled from more than twelve digital signal sources. Jojo Moyes has an estimated audience of 293,127 people in United States.

#199among Author in United States#12231among Person in United States#1261in Literature

The average Jojo Moyes fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Contemporary romance, Women's fiction, colleen hoover, with strongest over-indexing on Contemporary romance (71.37× the country average).

Demographically, the Jojo Moyes audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jojo Moyes fan in United States is more female, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Contemporary romance.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jojo Moyes profile in United States.

Audience size
293K
in United States
Gender
72.2%♀
27.8% male
Age
37.8
average years
Country rank
#48941
Person in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jojo Moyes fans

72.2% are female, 27.8% are male, average age 37.8.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for Jojo Moyes audience in United States
MetricValue
Female72.2%
Male27.8%
Average age37.8
Estimated audience size293,127
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Jojo Moyes audience in United States
Age bracketShare%
16-1930%
20-2916%
30-3915%
40-4916%
50+24%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Jojo Moyes audience comes from United States.

Worldwide audience distribution share by country for Jojo Moyes
CountryShare
United States19.6%
United Kingdom18.8%
Germany14.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jojo Moyes audience in United States is strongest.

Fig. 05

Top regions by affinity

Jojo Moyes fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~2K1.51×
02Massachusetts~9K1.48×
03Vermont<1K1.46×
04Washington, District of Columbia~1K1.39×
05Maine~1K1.34×
06Connecticut~4K1.32×
07Oregon~4K1.20×
08Colorado~6K1.19×
09Utah~3K1.18×
10Wisconsin~5K1.17×
11Minnesota~5K1.16×
12Washington~7K1.09×
13Rhode Island~1K1.09×
14Idaho~2K1.08×
15North Carolina~10K1.06×
16Montana<1K1.06×
17Iowa~3K1.05×
18New Jersey~8K1.02×
19Kansas~2K1.02×
20Michigan~8K1.00×
21North Dakota<1K0.99×
22New York~20K0.98×
23Pennsylvania~10K0.98×
24Virginia~7K0.98×
25Nebraska~1K0.98×
26South Dakota<1K0.98×
27Ohio~9K0.97×
28Maryland~5K0.96×
29Missouri~5K0.96×
30Kentucky~4K0.96×
31Alaska<1K0.96×
32South Carolina~4K0.95×
33Illinois~9K0.93×
34Delaware<1K0.93×
35Tennessee~5K0.90×
36Hawaii~1K0.90×
37New Mexico~1K0.89×
38West Virginia~1K0.89×
39California~30K0.86×
40Arkansas~2K0.85×
41Arizona~5K0.84×
42Indiana~5K0.84×
43Florida~20K0.81×
44Oklahoma~3K0.81×
45Mississippi~2K0.81×
46Georgia~7K0.80×
47Alabama~3K0.76×
48Louisiana~3K0.75×
49Nevada~2K0.75×
50Texas~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Jojo Moyes, United States
0.64×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jojo Moyes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jojo Moyes audience
#·InterestCategoryAffinity×
01Christina LaurenLiterature344.88×
02Book ClubMovies & TV202.37×
03Liane MoriartyLiterature196.58×
04WaterstonesLiterature190.67×
05Sophie KinsellaLiterature154.09×
06colleen hooverLiterature134.21×
07Jamie McGuireLiterature128.66×
08Danielle SteelLiterature121.43×
09Jodi PicoultLiterature115.87×
10Kristin HannahLiterature102.63×
11Throne of GlassLiterature88.65×
12Regency romanceLiterature72.33×
13Contemporary romanceLiterature71.37×
14Sarah J. MaasLiterature69.99×
15IBooksTechnology & Electronics65.08×
16Women's fictionLiterature60.59×
17It (novel)Literature49.34×
18New-adult fictionLiterature45.34×
19Book discussion clubLiterature27.31×
20E-book readersTechnology & Electronics20.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jojo Moyes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jojo Moyes audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.57×
IndulgenceJOY1.43×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jojo Moyes audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.58×
Luxury OrientationPREMIUM0.59×
Social Media UsageJOY0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jojo Moyes have in United States?

Jojo Moyes has an estimated audience of 293,127 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Jojo Moyes fans?

72.2% of Jojo Moyes fans are female, 27.8% are male, with an average age of 37.8 years.

03

Which brands do Jojo Moyes fans like most?

Jojo Moyes fans show strongest brand affinity for Contemporary romance (71.37×), Women's fiction (60.59×), and colleen hoover (134.21×) over the country average.

04

Where do Jojo Moyes fans live in United States?

Jojo Moyes fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Jojo Moyes fans also like?

Beyond Jojo Moyes itself, the audience over-indexes on Women's fiction (60.59×), colleen hoover (134.21×), Book Club (202.37×), and Christina Lauren (344.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jojo Moyes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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