Rascasse Audience Intelligence

Kristin Hannah Audience in United States

A data profile of the people who buy, follow and care about Kristin Hannah in United States — modelled from more than twelve digital signal sources. Kristin Hannah has an estimated audience of 1,059,034 people in United States.

#59among Author in United States#5031among Person in United States#459in Literature

The average Kristin Hannah fan in United States is 47.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Book discussion club, QVC, Goodreads, with strongest over-indexing on Book discussion club (23.08× the country average).

Demographically, the Kristin Hannah audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kristin Hannah fan in United States is more female, around 47.6 years old, with strong Family Orientation tendencies and a notable affinity for Book discussion club.

Category: Literature · Type: Person · Subtype: Author

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kristin Hannah profile in United States.

Audience size
1.1M
in United States
Gender
83.8%♀
16.2% male
Age
47.6
average years
Country rank
#22802
Person in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kristin Hannah fans

83.8% are female, 16.2% are male, average age 47.6.

Fig. 02

Gender split

83.8%
Female
16.2%
Male
Demographic split for Kristin Hannah audience in United States
MetricValue
Female83.8%
Male16.2%
Average age47.6
Estimated audience size1,059,034
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the Kristin Hannah audience in United States
Age bracketShare%
16-199%
20-2912%
30-3913%
40-4918%
50+49%
Fig. 04

Worldwide distribution

48.6%

of the worldwide Kristin Hannah audience comes from United States.

Worldwide audience distribution share by country for Kristin Hannah
CountryShare
United States48.6%
United Kingdom9.7%
Netherlands6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kristin Hannah audience in United States is strongest.

Fig. 05

Top regions by affinity

Kristin Hannah fans by region: top regions in United States
#RegionReachAffinity×
01Maine~6K1.59×
02Montana~5K1.54×
03Vermont~3K1.51×
04Washington~30K1.50×
05New Hampshire~6K1.44×
06Colorado~20K1.38×
07Minnesota~20K1.35×
08Oregon~20K1.34×
09Idaho~7K1.34×
10Massachusetts~30K1.30×
11Alaska~3K1.26×
12Wisconsin~20K1.21×
13Iowa~10K1.17×
14Michigan~30K1.16×
15North Dakota~2K1.10×
16Connecticut~10K1.09×
17Utah~10K1.08×
18Nebraska~6K1.08×
19South Dakota~3K1.08×
20Rhode Island~3K1.03×
21Kansas~9K1.02×
22Missouri~20K0.97×
23Pennsylvania~30K0.96×
24North Carolina~30K0.96×
25Delaware~3K0.95×
26Illinois~30K0.93×
27South Carolina~10K0.92×
28Ohio~30K0.91×
29Virginia~20K0.91×
30Washington, District of Columbia~3K0.91×
31Indiana~20K0.89×
32Kentucky~10K0.86×
33Tennessee~20K0.85×
34Arkansas~7K0.84×
35New Jersey~20K0.82×
36Oklahoma~10K0.82×
37New York~50K0.79×
38Arizona~20K0.78×
39Maryland~10K0.78×
40West Virginia~4K0.78×
41New Mexico~4K0.74×
42Florida~50K0.73×
43Hawaii~3K0.73×
44California~80K0.70×
45Alabama~10K0.70×
46Georgia~20K0.68×
47Louisiana~9K0.64×
48Texas~60K0.61×
49Mississippi~5K0.59×
50Nevada~6K0.56×
Fig. 06

Affinity by region

Affinity by region — Kristin Hannah, United States
0.56×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kristin Hannah audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kristin Hannah audience
#·InterestCategoryAffinity×
01Jojo MoyesLiterature102.63×
02Danielle SteelLiterature36.13×
03Anne RiceLiterature33.79×
04Book discussion clubLiterature23.08×
05GoodreadsLiterature20.71×
06Eyes Wide ShutMovies & TV18.30×
07QVCMovies & TV14.50×
08Elderly careHealth13.90×
09BestsellerLiterature10.55×
10Amazon KindleLiterature8.41×
11Crime fictionLiterature8.28×
12Weather forecastingHome & Garden6.52×
13Tabloid (newspaper format)Literature6.25×
14Robert RedfordMovies & TV5.78×
15FedExBusiness & Career5.56×
16Discount storesShopping5.10×
17PinterestInternet & Social Media4.60×
18Shopping mallsShopping3.91×
19Mortgage loansBusiness & Career3.66×
20AirbnbTravel & Leisure3.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kristin Hannah audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kristin Hannah audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.50×
Price SensitivityPREMIUM2.00×
Community OrientationOPEN1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kristin Hannah audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Risk AppetiteTHRILL0.70×
Urban LifestyleOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kristin Hannah have in United States?

Kristin Hannah has an estimated audience of 1,059,034 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kristin Hannah fans?

83.8% of Kristin Hannah fans are female, 16.2% are male, with an average age of 47.6 years.

03

Which brands do Kristin Hannah fans like most?

Kristin Hannah fans show strongest brand affinity for Book discussion club (23.08×), QVC (14.5×), and Goodreads (20.71×) over the country average.

04

Where do Kristin Hannah fans live in United States?

Kristin Hannah fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Kristin Hannah fans also like?

Beyond Kristin Hannah itself, the audience over-indexes on QVC (14.5×), Goodreads (20.71×), Jojo Moyes (102.63×), and Bestseller (10.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kristin Hannah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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