Kristin Hannah Audience in United States

Kristin Hannah has an estimated audience of 1,066,718 people in United States. 83.8% are female, 16.2% are male, average age 47.6. Top regions: California, Texas, Florida. Top brand affinities: Diane Keaton, Wattpad, Charlie Hunnam, Clint Eastwood, Capital One.

The average Kristin Hannah fan in United States is 47.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diane Keaton, Wattpad, Charlie Hunnam, with strongest over-indexing on Diane Keaton (25.24× the country average). Demographically, the Kristin Hannah audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Creativity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Kristin Hannah fans

Demographic split for Kristin Hannah audience in United States
MetricValue
Female83.8%
Male16.2%
Average age47.6
Estimated audience size1,066,718

Audience persona

The typical Kristin Hannah fan in United States is more female, around 47.6 years old, with strong Creativity tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for Kristin Hannah in United States
RegionReachAffinity
California87,3250.74×
Texas57,8430.63×
Florida56,0400.78×
New York49,0330.82×
Pennsylvania34,8310.97×
Illinois33,8240.95×
Washington32,4671.52×
North Carolina32,2421×
Ohio30,8910.94×
Michigan29,7641.07×
Massachusetts29,1191.39×
Virginia24,9630.96×
Colorado24,1201.43×
New Jersey23,3970.86×
Georgia23,3970.71×
Minnesota21,7961.43×
Wisconsin19,8631.24×
Tennessee18,0500.84×
Indiana17,4610.9×
Arizona17,0920.78×
Missouri16,9100.98×
Oregon15,7711.29×
South Carolina15,4690.96×
Maryland14,6670.8×
Connecticut12,2811.15×
Kentucky11,4670.86×
Iowa10,7401.22×
Utah10,2881.08×
Alabama9,9380.67×
Oklahoma9,4190.8×
Kansas8,9591.07×
Louisiana8,5070.62×
Arkansas7,3390.84×
Idaho7,2611.36×
Maine6,2731.64×
New Hampshire6,1041.45×
Nebraska5,4021.01×
Nevada5,2850.51×
Montana4,7541.61×
Mississippi4,5350.52×
New Mexico3,6710.69×
West Virginia3,4680.7×
Rhode Island3,4471.02×
Hawaii2,9570.64×
Vermont2,8811.54×
Washington, District of Columbia2,8620.89×
Delaware2,7120.92×
Alaska2,5801.13×
South Dakota2,4651×
North Dakota2,2661.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kristin Hannah audience
BrandAffinityCategory
Diane Keaton25.24×Movies & TV
Wattpad43.15×Internet & Social Media
Charlie Hunnam34.91×Movies & TV
Clint Eastwood26.58×Movies & TV
Capital One11.62×Business & Career
Titanic (1997 film)29.26×Movies & TV
Google News12.12×News
Autism Awareness19.03×Health
La La Land (film)25.18×Movies & TV
Diabetes mellitus awareness12.48×Health
Billy Bob Thornton15.98×Movies & TV
Jennifer Garner21.4×Movies & TV
Google Maps6.95×Internet & Social Media
Matthew McConaughey15.91×Movies & TV
Charmed36.33×Movies & TV
Beetlejuice8.25×Movies & TV
This Is Us (TV series)24.48×Movies & TV
Patrick Swayze20.9×Movies & TV
Catherine Zeta-Jones19.18×Movies & TV
Al Pacino21×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kristin Hannah audience
TraitClusterScore
CreativityOPEN1.59
TravellingTHRILL1.36
Family OrientationCONSERVATISM1.34
SpiritualityBALANCE1.3
Community OrientationOPEN1.29
Design AffinityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Kristin Hannah
CountryShare
United States49.3%
United Kingdom9.3%
Netherlands6.3%

See Kristin Hannah audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Kristin Hannah have in United States?

Kristin Hannah has an estimated audience of 1,066,718 people in United States, concentrated in California and Texas.

What is the gender split and age of Kristin Hannah fans?

83.8% of Kristin Hannah fans are female, 16.2% are male, with an average age of 47.6 years.

Which brands do Kristin Hannah fans like most?

Kristin Hannah fans show strongest brand affinity for Diane Keaton (25.24×), Wattpad (43.15×), and Charlie Hunnam (34.91×) over the country average.

Where do Kristin Hannah fans live in United States?

Kristin Hannah fans in United States are most concentrated in California (reach 87,325), Texas (reach 57,843), and Florida (reach 56,040). These three regions account for the largest share of the active audience.

What other brands do Kristin Hannah fans also like?

Beyond Kristin Hannah itself, the audience over-indexes on Wattpad (43.15×), Charlie Hunnam (34.91×), Clint Eastwood (26.58×), and Capital One (11.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kristin Hannah. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.