Danielle Steel Audience in United States

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Danielle Steel has an estimated audience of 625,841 people in United States. 76.6% are female, 23.4% are male, average age 39.3. Top regions: California, New York, Florida. Top brand affinities: Kristin Hannah, USA Today, Kindle Store, Writer, The Gilded Age.

The average Danielle Steel fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Kristin Hannah, USA Today, Kindle Store, with strongest over-indexing on Kristin Hannah (36.13× the country average). Demographically, the Danielle Steel audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Danielle Steel fans

Demographic split for Danielle Steel audience in United States
MetricValue
Female76.6%
Male23.4%
Average age39.3
Estimated audience size625,841

Audience persona

The typical Danielle Steel fan in United States is more female, around 39.3 years old, with strong Creativity tendencies and a notable affinity for Kristin Hannah.

Top regions in United States

Top regions ranked by reach for Danielle Steel in United States
RegionReachAffinity
California80,0821.16×
New York44,6171.28×
Florida43,8801.04×
Texas43,6280.81×
Pennsylvania23,3681.11×
Illinois22,3391.07×
Ohio21,1101.09×
Michigan17,8431.09×
North Carolina17,6480.94×
New Jersey16,7611.05×
Georgia16,1850.84×
Massachusetts14,8931.21×
Virginia14,6280.96×
Arizona12,9391.01×
Tennessee12,5751×
Washington12,5421×
Indiana11,7561.03×
Wisconsin11,2801.2×
Missouri11,2361.11×
Minnesota9,9941.11×
Maryland9,9040.92×
Colorado9,4810.96×
South Carolina9,0400.96×
Alabama8,0420.92×
Kentucky8,0021.02×
Louisiana7,5870.94×
Oregon7,5591.05×
Connecticut7,2051.15×
Oklahoma6,4040.92×
Iowa6,4031.24×
Kansas5,1271.04×
Nevada5,0900.84×
Arkansas4,9010.95×
Mississippi4,3110.84×
Utah4,2560.76×
Nebraska3,3921.08×
New Hampshire3,1911.29×
New Mexico2,8860.92×
Idaho2,8100.9×
Maine2,7271.22×
West Virginia2,6550.91×
Hawaii2,4560.91×
Rhode Island1,9951×
Washington, District of Columbia1,7650.94×
Delaware1,6550.96×
Montana1,5400.89×
South Dakota1,3930.96×
Vermont1,1691.06×
North Dakota1,1410.89×
Alaska8100.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Danielle Steel audience
BrandAffinityCategory
Kristin Hannah36.13×Literature
USA Today6.21×News
Kindle Store9.43×Literature
Writer7.74×Literature
The Gilded Age4.43×Movies & TV
Google Books22.7×Literature
Romance novels4.78×Literature
Women's fiction7.89×Literature
E-book readers5.84×Technology & Electronics
Romantic thriller22.39×Literature
Author4.78×Literature
Ear6.16×Health
Amazon Kindle7.41×Literature
The New York Times4.87×News
Beauty & the Beast (2012 TV series)14.88×Movies & TV
God2.85×Politics & Society
Friendship2.62×Kids & Family
Bible3.76×Politics & Society
Pinterest2.45×Internet & Social Media
Elin Hilderbrand32.12×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Danielle Steel audience
TraitClusterScore
CreativityOPEN1.47
IndulgenceJOY1.44
Family OrientationCONSERVATISM1.34
Community OrientationOPEN1.33
Price SensitivityPREMIUM1.26
SpiritualityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Danielle Steel
CountryShare
United States35.9%
France8.2%
United Kingdom7.6%

See Danielle Steel audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Danielle Steel have in United States?

Danielle Steel has an estimated audience of 625,841 people in United States, concentrated in California and New York.

What is the gender split and age of Danielle Steel fans?

76.6% of Danielle Steel fans are female, 23.4% are male, with an average age of 39.3 years.

Which brands do Danielle Steel fans like most?

Danielle Steel fans show strongest brand affinity for Kristin Hannah (36.13×), USA Today (6.21×), and Kindle Store (9.43×) over the country average.

Where do Danielle Steel fans live in United States?

Danielle Steel fans in United States are most concentrated in California (reach 80,082), New York (reach 44,617), and Florida (reach 43,880). These three regions account for the largest share of the active audience.

What other brands do Danielle Steel fans also like?

Beyond Danielle Steel itself, the audience over-indexes on USA Today (6.21×), Kindle Store (9.43×), Writer (7.74×), and The Gilded Age (4.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Danielle Steel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.