A data profile of the people who buy, follow and care about Ear in United States — modelled from more than twelve digital signal sources. Ear has an estimated audience of 15,091,748 people in United States.
The average Ear fan in United States is 40.9 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Otorhinolaryngology, FedEx Office, Cougar, with strongest over-indexing on Otorhinolaryngology (9.25× the country average).
Demographically, the Ear audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ear fan in United States is more female, around 40.9 years old, with strong Career Orientation tendencies and a notable affinity for Otorhinolaryngology.
The key figures that characterise the Ear profile in United States.
57.9% are female, 42.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 40.9 |
| Estimated audience size | 15,091,748 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Ear audience comes from United States.
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 5.9% |
| Taiwan | 4.2% |
Where the Ear audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Illinois | ~600K | 1.19× | |
| 02 | Utah | ~200K | 1.18× | |
| 03 | California | ~2M | 1.17× | |
| 04 | Washington | ~300K | 1.11× | |
| 05 | North Dakota | ~30K | 1.11× | |
| 06 | Texas | ~1.5M | 1.10× | |
| 07 | Hawaii | ~70K | 1.08× | |
| 08 | Georgia | ~500K | 1.07× | |
| 09 | Indiana | ~300K | 1.07× | |
| 10 | Oregon | ~200K | 1.07× | |
| 11 | Nebraska | ~80K | 1.07× | |
| 12 | Alaska | ~30K | 1.07× | |
| 13 | North Carolina | ~500K | 1.04× | |
| 14 | Maryland | ~300K | 1.04× | |
| 15 | Pennsylvania | ~500K | 1.03× | |
| 16 | Virginia | ~400K | 1.03× | |
| 17 | Arizona | ~300K | 1.03× | |
| 18 | Arkansas | ~100K | 1.03× | |
| 19 | New York | ~800K | 1.01× | |
| 20 | Massachusetts | ~300K | 1.01× | |
| 21 | Oklahoma | ~200K | 1.01× | |
| 22 | Kansas | ~100K | 1.01× | |
| 23 | New Mexico | ~80K | 1.01× | |
| 24 | Wisconsin | ~200K | 1.00× | |
| 25 | Kentucky | ~200K | 1.00× | |
| 26 | Michigan | ~400K | 0.99× | |
| 27 | Missouri | ~200K | 0.99× | |
| 28 | Minnesota | ~200K | 0.99× | |
| 29 | Louisiana | ~200K | 0.99× | |
| 30 | Iowa | ~100K | 0.99× | |
| 31 | Idaho | ~70K | 0.99× | |
| 32 | Florida | ~1M | 0.98× | |
| 33 | Connecticut | ~100K | 0.98× | |
| 34 | Vermont | ~30K | 0.98× | |
| 35 | New Jersey | ~400K | 0.97× | |
| 36 | Rhode Island | ~50K | 0.97× | |
| 37 | Delaware | ~40K | 0.97× | |
| 38 | Ohio | ~400K | 0.96× | |
| 39 | Mississippi | ~100K | 0.96× | |
| 40 | Maine | ~50K | 0.95× | |
| 41 | South Dakota | ~30K | 0.95× | |
| 42 | West Virginia | ~70K | 0.94× | |
| 43 | South Carolina | ~200K | 0.93× | |
| 44 | Alabama | ~200K | 0.92× | |
| 45 | New Hampshire | ~50K | 0.92× | |
| 46 | Washington, District of Columbia | ~40K | 0.92× | |
| 47 | Nevada | ~100K | 0.91× | |
| 48 | Montana | ~40K | 0.91× | |
| 49 | Tennessee | ~300K | 0.90× | |
| 50 | Colorado | ~200K | 0.88× |
The strongest cross-interests of the Ear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Otorhinolaryngology | Health | 9.25× | ||
| 02 | Cougar | Kids & Family | 9.25× | ||
| 03 | Chevy Trucks | Cars & Mobility | 9.25× | ||
| 04 | Wallace and Gromit | Movies & TV | 9.25× | ||
| 05 | Zinedine Zidane | Sports | 9.25× | ||
| 06 | Rick Astley | Music & Radio | 9.25× | ||
| 07 | Luka Modrić | Sports | 9.25× | ||
| 08 | Pep Guardiola | Sports | 9.25× | ||
| 09 | Kevin De Bruyne | Sports | 9.25× | ||
| 10 | Wayne Rooney | Sports | 9.25× | ||
| 11 | Glade (brand) | Home & Garden | 9.25× | ||
| 12 | Steffi Graf | Sports | 8.47× | ||
| 13 | FedEx Office | Business & Career | 5.91× | ||
| 14 | Eyes Wide Shut | Movies & TV | 4.62× | ||
| 15 | Real property | Home & Garden | 2.31× | ||
| 16 | Dillard's | Fashion & Accessoires | 1.85× | ||
| 17 | Genetics | Kids & Family | 1.81× | ||
| 18 | Internet celebrity | Internet & Social Media | 1.79× | ||
| 19 | Made in USA | Business & Career | 1.70× | ||
| 20 | J. C. Penney | Shopping | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.26× | |
| Need for Security | CONSERVATISM | 1.25× | |
| Patriotism | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Design Affinity | PREMIUM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.83× |
Ear has an estimated audience of 15,091,748 people in United States, concentrated in California and Texas.
57.9% of Ear fans are female, 42.1% are male, with an average age of 40.9 years.
Ear fans show strongest brand affinity for Otorhinolaryngology (9.25×), FedEx Office (5.91×), and Cougar (9.25×) over the country average.
Ear fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Ear itself, the audience over-indexes on FedEx Office (5.91×), Cougar (9.25×), Real property (2.31×), and Genetics (1.81×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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