Ear Audience in United States

Ear has an estimated audience of 15,091,748 people in United States. 57.9% are female, 42.1% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, MSN.

The average Ear fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (3.32× the country average). Demographically, the Ear audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Ear fans

Demographic split for Ear audience in United States
MetricValue
Female57.9%
Male42.1%
Average age40.9
Estimated audience size15,091,748

Audience persona

The typical Ear fan in United States is more female, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Ear in United States
RegionReachAffinity
California2,079,8981.25×
Texas1,477,6341.14×
Florida1,098,0951.07×
New York916,8571.09×
Illinois600,8621.2×
Pennsylvania520,7831.02×
Georgia518,1131.11×
North Carolina463,1261.02×
Ohio445,9110.96×
Michigan401,6241.02×
Virginia383,9351.04×
New Jersey383,2181×
Washington361,9851.2×
Arizona329,5961.07×
Massachusetts309,8791.04×
Indiana285,3381.03×
Tennessee284,4320.94×
Maryland281,4221.08×
Missouri244,2651×
Wisconsin220,7680.97×
Minnesota218,1201.01×
Colorado217,1880.91×
South Carolina207,8750.92×
Oregon192,7431.11×
Alabama182,4540.87×
Louisiana180,8630.93×
Kentucky180,7830.96×
Oklahoma167,1521×
Utah155,8721.15×
Connecticut146,6160.97×
Nevada133,0250.91×
Arkansas127,1511.02×
Iowa123,3160.99×
Mississippi119,2440.96×
Kansas118,5611×
Idaho74,1000.98×
Nebraska72,6410.96×
New Mexico72,2610.95×
Hawaii69,2041.07×
West Virginia63,4220.9×
New Hampshire54,0750.91×
Maine48,4570.9×
Rhode Island47,8281×
Washington, District of Columbia45,5371×
Delaware38,5090.92×
Montana34,6630.83×
North Dakota32,8511.06×
Alaska31,2320.97×
South Dakota29,3600.84×
Vermont25,6790.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ear audience
BrandAffinityCategory
Capital One3.32×Business & Career
Google Maps2.92×Internet & Social Media
CarGurus4.28×Cars & Mobility
Indeed.com2.48×Business & Career
MSN2.04×News
Otorhinolaryngology6.88×Health
Google News2.91×News
Hobby Lobby1.74×Home & Garden
Real property2.32×Home & Garden
Enterprise Rent-A-Car2.58×Cars & Mobility
Circle K2.92×Shopping
Breaking news1.52×Movies & TV
AccuWeather2.58×Home & Garden
ICloud3.67×Technology & Electronics
Staples (Canada)2.05×Business & Career
FaceTime6.48×Technology & Electronics
DeviantArt2.74×Internet & Social Media
Dentistry2.1×Business & Career
Planet Fitness1.52×Sports
Diane Keaton2.3×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ear audience
TraitClusterScore
Quality AwarenessPREMIUM1.11
IndividualismJOY1.1
Price SensitivityPREMIUM1.09
ExtroversionTHRILL1.08
Luxury OrientationPREMIUM1.08
Family OrientationCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Ear
CountryShare
United States28.0%
United Kingdom5.9%
Taiwan4.2%

See Ear audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Ear have in United States?

Ear has an estimated audience of 15,091,748 people in United States, concentrated in California and Texas.

What is the gender split and age of Ear fans?

57.9% of Ear fans are female, 42.1% are male, with an average age of 40.9 years.

Which brands do Ear fans like most?

Ear fans show strongest brand affinity for Capital One (3.32×), Google Maps (2.92×), and CarGurus (4.28×) over the country average.

Where do Ear fans live in United States?

Ear fans in United States are most concentrated in California (reach 2,079,898), Texas (reach 1,477,634), and Florida (reach 1,098,095). These three regions account for the largest share of the active audience.

What other brands do Ear fans also like?

Beyond Ear itself, the audience over-indexes on Google Maps (2.92×), CarGurus (4.28×), Indeed.com (2.48×), and MSN (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.