Ear Audience in Germany
Ear has an estimated audience of 850,454 people in Germany. 53.9% are female, 46.1% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Otorhinolaryngology, Ligament, Satire, Tagesschau.
The average Ear fan in Germany is 40.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Otorhinolaryngology, Ligament, with strongest over-indexing on Western Union (5.33× the country average). Demographically, the Ear audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Ear fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 40.3 |
| Estimated audience size | 850,454 |
Audience persona
The typical Ear fan in Germany is balanced, around 40.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 206,499 | 1.11× |
| Bayern | 145,129 | 1.06× |
| Baden-Württemberg | 122,183 | 1.05× |
| Niedersachsen | 85,936 | 1.04× |
| Hessen | 63,740 | 0.98× |
| Sachsen | 45,177 | 1.08× |
| Rheinland-Pfalz | 43,913 | 1.03× |
| Berlin | 38,252 | 1.01× |
| Schleswig-Holstein | 30,350 | 0.99× |
| Brandenburg | 26,745 | 1.01× |
| Sachsen-Anhalt | 21,453 | 0.97× |
| Hamburg | 21,188 | 1.1× |
| Thüringen | 21,012 | 0.97× |
| Mecklenburg-Vorpommern | 12,663 | 0.78× |
| Saarland | 9,109 | 0.87× |
| Bremen | 6,740 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 5.33× | Business & Career |
| Otorhinolaryngology | 15.94× | Health |
| Ligament | 37.62× | Health |
| Satire | 4.86× | Literature |
| Tagesschau | 2.07× | Movies & TV |
| Patti Smith | 17.12× | Music & Radio |
| Real property | 4.68× | Home & Garden |
| DirecTV | 7.25× | Movies & TV |
| David Gilmour | 9.15× | Music & Radio |
| Pets | 1.6× | Pets & Animals |
| Headphones | 4.53× | Technology & Electronics |
| Automobiles | 1.57× | Cars & Mobility |
| Klipsch Audio Technologies | 20× | Technology & Electronics |
| German television comedy | 4.15× | Movies & TV |
| Keith Richards | 8.14× | Music & Radio |
| Transfermarkt | 2.03× | Sports |
| Industrial engineering | 4.09× | Business & Career |
| Google Maps | 1.63× | Internet & Social Media |
| Freeware | 1.76× | Technology & Electronics |
| rise against | 17.6× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.52 |
| Pet Ownership | JOY | 1.41 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Individualism | JOY | 1.27 |
| Community Orientation | OPEN | 1.23 |
| Design Affinity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 5.9% |
| Taiwan | 4.2% |
See Ear audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ear have in Germany?
Ear has an estimated audience of 850,454 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ear fans?
53.9% of Ear fans are female, 46.1% are male, with an average age of 40.3 years.
Which brands do Ear fans like most?
Ear fans show strongest brand affinity for Western Union (5.33×), Otorhinolaryngology (15.94×), and Ligament (37.62×) over the country average.
Where do Ear fans live in Germany?
Ear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 206,499), Bayern (reach 145,129), and Baden-Württemberg (reach 122,183). These three regions account for the largest share of the active audience.
What other brands do Ear fans also like?
Beyond Ear itself, the audience over-indexes on Otorhinolaryngology (15.94×), Ligament (37.62×), Satire (4.86×), and Tagesschau (2.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.