Keith Richards Audience in Germany
Keith Richards has an estimated audience of 714,505 people in Germany. 31.1% are female, 68.9% are male, average age 45.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mick Jagger, Rod Stewart, Joe Cocker, Caravan, Ronnie Wood.
The average Keith Richards fan in Germany is 45.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mick Jagger, Rod Stewart, Joe Cocker, with strongest over-indexing on Mick Jagger (81.35× the country average). Demographically, the Keith Richards audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Keith Richards fans
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 45.6 |
| Estimated audience size | 714,505 |
Audience persona
The typical Keith Richards fan in Germany is more male, around 45.6 years old, with strong Tradition tendencies and a notable affinity for Mick Jagger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,280 | 1.01× |
| Bayern | 126,561 | 1.1× |
| Baden-Württemberg | 99,005 | 1.02× |
| Niedersachsen | 75,540 | 1.09× |
| Hessen | 53,645 | 0.99× |
| Sachsen | 35,922 | 1.03× |
| Rheinland-Pfalz | 35,819 | 1× |
| Berlin | 33,277 | 1.04× |
| Schleswig-Holstein | 26,121 | 1.02× |
| Brandenburg | 20,591 | 0.93× |
| Thüringen | 20,207 | 1.11× |
| Sachsen-Anhalt | 17,147 | 0.93× |
| Hamburg | 15,995 | 0.99× |
| Mecklenburg-Vorpommern | 11,795 | 0.86× |
| Saarland | 8,821 | 1.01× |
| Bremen | 5,408 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mick Jagger | 81.35× | Music & Radio |
| Rod Stewart | 37.09× | Music & Radio |
| Joe Cocker | 43.46× | Music & Radio |
| Caravan | 26.54× | Music & Radio |
| Ronnie Wood | 107.23× | Music & Radio |
| Adam Driver | 34.31× | Movies & TV |
| Janis Joplin | 33.4× | Music & Radio |
| Leonard Cohen | 25.81× | Music & Radio |
| Jonas Kaufmann | 26.63× | Music & Radio |
| Robert Plant | 38.28× | Music & Radio |
| Jim Morrison | 31.66× | Music & Radio |
| Patrick Swayze | 15.97× | Movies & TV |
| King King | 14.33× | Music & Radio |
| Slash (musician) | 24.86× | Music & Radio |
| Oscar Isaac | 21.57× | Movies & TV |
| Singer-songwriter | 6.47× | Music & Radio |
| U.K. | 18.62× | Music & Radio |
| Rhine | 5.48× | Travel & Leisure |
| Sting (musician) | 24.8× | Music & Radio |
| Religion | 5.23× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.71 |
| Community Orientation | OPEN | 1.36 |
| Sustainability | BALANCE | 1.12 |
| Indulgence | JOY | 1.12 |
| Spirituality | BALANCE | 1.11 |
| Luxury Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| Germany | 9.3% |
| United Kingdom | 9.2% |
See Keith Richards audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
Frequently asked questions
How many fans does Keith Richards have in Germany?
Keith Richards has an estimated audience of 714,505 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Keith Richards fans?
31.1% of Keith Richards fans are female, 68.9% are male, with an average age of 45.6 years.
Which brands do Keith Richards fans like most?
Keith Richards fans show strongest brand affinity for Mick Jagger (81.35×), Rod Stewart (37.09×), and Joe Cocker (43.46×) over the country average.
Where do Keith Richards fans live in Germany?
Keith Richards fans in Germany are most concentrated in Nordrhein-Westfalen (reach 158,280), Bayern (reach 126,561), and Baden-Württemberg (reach 99,005). These three regions account for the largest share of the active audience.
What other brands do Keith Richards fans also like?
Beyond Keith Richards itself, the audience over-indexes on Rod Stewart (37.09×), Joe Cocker (43.46×), Caravan (26.54×), and Ronnie Wood (107.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Keith Richards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.