Rascasse Audience Intelligence

Keith Richards Audience in Germany

A data profile of the people who buy, follow and care about Keith Richards in Germany — modelled from more than twelve digital signal sources. Keith Richards has an estimated audience of 805,723 people in Germany.

#41among Rock in Germany#1222among Person in Germany#810in Music & Radio

The average Keith Richards fan in Germany is 45.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mick Jagger, Rod Stewart, Joe Cocker, with strongest over-indexing on Mick Jagger (81.35× the country average).

Demographically, the Keith Richards audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Keith Richards fan in Germany is more male, around 45.6 years old, with strong Spirituality tendencies and a notable affinity for Mick Jagger.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keith Richards profile in Germany.

Audience size
806K
in Germany
Gender
31.1%♀
68.9% male
Age
45.6
average years
Country rank
#7845
Person in Germany
Fig. 01

Search interest · 12-month trend

+58%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keith Richards fans

31.1% are female, 68.9% are male, average age 45.6.

Fig. 02

Gender split

31.1%
Female
68.9%
Male
Demographic split for Keith Richards audience in Germany
MetricValue
Female31.1%
Male68.9%
Average age45.6
Estimated audience size805,723
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Keith Richards audience in Germany
Age bracketShare%
16-1916%
20-299%
30-3911%
40-4921%
50+43%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Keith Richards audience comes from Germany.

Worldwide audience distribution share by country for Keith Richards
CountryShare
United States30.6%
Germany10.0%
United Kingdom8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keith Richards audience in Germany is strongest.

Fig. 05

Top regions by affinity

Keith Richards fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.12×
02Niedersachsen~70K1.06×
03Bayern~100K1.05×
04Schleswig-Holstein~30K1.05×
05Sachsen~40K1.04×
06Saarland~9K1.02×
07Rheinland-Pfalz~40K1.00×
08Nordrhein-Westfalen~200K0.99×
09Sachsen-Anhalt~20K0.99×
10Baden-Württemberg~100K0.98×
11Berlin~30K0.98×
12Brandenburg~20K0.97×
13Hamburg~20K0.97×
14Hessen~50K0.94×
15Mecklenburg-Vorpommern~10K0.93×
16Bremen~6K0.92×
Fig. 06

Affinity by region

Affinity by region — Keith Richards, Germany
0.92×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keith Richards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keith Richards audience
#·InterestCategoryAffinity×
01Ronnie WoodMusic & Radio107.23×
02Mick JaggerMusic & Radio81.35×
03Joe CockerMusic & Radio43.46×
04Robert PlantMusic & Radio38.28×
05Rod StewartMusic & Radio37.09×
06Adam DriverMovies & TV34.31×
07Janis JoplinMusic & Radio33.40×
08Jim MorrisonMusic & Radio31.66×
09Jonas KaufmannMusic & Radio26.63×
10CaravanMusic & Radio26.54×
11Kris KristoffersonMusic & Radio26.01×
12Leonard CohenMusic & Radio25.81×
13Slash (musician)Music & Radio24.86×
14Oscar IsaacMovies & TV21.57×
15U.K.Music & Radio18.62×
16Patrick SwayzeMovies & TV15.97×
17SPRINTSMusic & Radio14.66×
18Singer-songwriterMusic & Radio6.47×
19RhineTravel & Leisure5.48×
20UkrainiansMusic & Radio3.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keith Richards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keith Richards audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.20×
MindfulnessBALANCE1.65×
Risk AppetiteTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keith Richards audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.77×
Convenience OrientationPREMIUM0.80×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keith Richards have in Germany?

Keith Richards has an estimated audience of 805,723 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Keith Richards fans?

31.1% of Keith Richards fans are female, 68.9% are male, with an average age of 45.6 years.

03

Which brands do Keith Richards fans like most?

Keith Richards fans show strongest brand affinity for Mick Jagger (81.35×), Rod Stewart (37.09×), and Joe Cocker (43.46×) over the country average.

04

Where do Keith Richards fans live in Germany?

Keith Richards fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Keith Richards fans also like?

Beyond Keith Richards itself, the audience over-indexes on Rod Stewart (37.09×), Joe Cocker (43.46×), Ronnie Wood (107.23×), and Caravan (26.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in Germany

See Keith Richards audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Keith Richards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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