Rascasse Audience Intelligence

Keith Richards Audience in United States

A data profile of the people who buy, follow and care about Keith Richards in United States — modelled from more than twelve digital signal sources. Keith Richards has an estimated audience of 2,475,866 people in United States.

#63among Rock in United States#2041among Person in United States#1273in Music & Radio

The average Keith Richards fan in United States is 48.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mick Jagger, Ronnie Wood, Angus Young, with strongest over-indexing on Mick Jagger (80.78× the country average).

Demographically, the Keith Richards audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keith Richards fan in United States is more male, around 48.0 years old, with strong Tradition tendencies and a notable affinity for Mick Jagger.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keith Richards profile in United States.

Audience size
2.5M
in United States
Gender
34.1%♀
65.9% male
Age
48.0
average years
Country rank
#11995
Person in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keith Richards fans

34.1% are female, 65.9% are male, average age 48.0.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Keith Richards audience in United States
MetricValue
Female34.1%
Male65.9%
Average age48.0
Estimated audience size2,475,866
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the Keith Richards audience in United States
Age bracketShare%
16-1910%
20-298%
30-3911%
40-4922%
50+48%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Keith Richards audience comes from United States.

Worldwide audience distribution share by country for Keith Richards
CountryShare
United States30.6%
Germany10.0%
United Kingdom8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keith Richards audience in United States is strongest.

Fig. 05

Top regions by affinity

Keith Richards fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K1.37×
02Connecticut~30K1.29×
03Montana~8K1.23×
04New Hampshire~10K1.22×
05Vermont~5K1.19×
06Missouri~40K1.16×
07Idaho~10K1.16×
08Oregon~30K1.15×
09Ohio~80K1.14×
10West Virginia~10K1.12×
11Pennsylvania~90K1.11×
12Colorado~40K1.10×
13Kentucky~30K1.09×
14Tennessee~50K1.08×
15Rhode Island~8K1.08×
16Massachusetts~50K1.06×
17Wisconsin~40K1.05×
18Minnesota~40K1.05×
19Indiana~40K1.04×
20Michigan~60K1.03×
21Washington~50K1.02×
22Oklahoma~30K1.02×
23Arkansas~20K1.02×
24Illinois~80K1.01×
25Iowa~20K1.01×
26Nebraska~10K1.01×
27Kansas~20K0.99×
28New Mexico~10K0.97×
29New Jersey~60K0.96×
30Alaska~5K0.95×
31North Dakota~5K0.95×
32Arizona~50K0.94×
33Delaware~6K0.94×
34South Dakota~5K0.94×
35Louisiana~30K0.93×
36South Carolina~30K0.92×
37Alabama~30K0.92×
38New York~100K0.91×
39North Carolina~60K0.91×
40Utah~20K0.91×
41Nevada~20K0.88×
42Florida~100K0.87×
43Mississippi~20K0.87×
44Georgia~60K0.84×
45California~200K0.80×
46Virginia~50K0.79×
47Maryland~30K0.77×
48Texas~100K0.74×
49Washington, District of Columbia~5K0.70×
50Hawaii~7K0.69×
Fig. 06

Affinity by region

Affinity by region — Keith Richards, United States
0.69×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keith Richards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keith Richards audience
#·InterestCategoryAffinity×
01Bill WymanMusic & Radio142.12×
02Ronnie WoodMusic & Radio126.12×
03Felix MendelssohnMusic & Radio118.92×
04Angus YoungMusic & Radio84.62×
05Mick JaggerMusic & Radio80.78×
06Tommy ThayerMusic & Radio71.85×
07Duane AllmanMusic & Radio52.66×
08Peter CrissMusic & Radio47.46×
09Roger DaltreyMovies & TV43.95×
10Keith MoonMusic & Radio40.80×
11Christine McVieMusic & Radio35.58×
12Robert PlantMusic & Radio29.31×
13Lindsey BuckinghamMusic & Radio29.25×
14Ace FrehleyMusic & Radio28.32×
15Jimmy PageMusic & Radio23.58×
16KISSMusic & Radio21.02×
17Steven TylerMusic & Radio19.92×
18Kurt CobainMusic & Radio16.01×
19Paul McCartneyMusic & Radio14.31×
20Genesis (band)Music & Radio13.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keith Richards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keith Richards audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.61×
SpiritualityBALANCE1.40×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keith Richards audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.96×
Healthy LifestyleBALANCE0.97×
IndulgenceJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keith Richards have in United States?

Keith Richards has an estimated audience of 2,475,866 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Keith Richards fans?

34.1% of Keith Richards fans are female, 65.9% are male, with an average age of 48.0 years.

03

Which brands do Keith Richards fans like most?

Keith Richards fans show strongest brand affinity for Mick Jagger (80.78×), Ronnie Wood (126.12×), and Angus Young (84.62×) over the country average.

04

Where do Keith Richards fans live in United States?

Keith Richards fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Keith Richards fans also like?

Beyond Keith Richards itself, the audience over-indexes on Ronnie Wood (126.12×), Angus Young (84.62×), Bill Wyman (142.12×), and Ace Frehley (28.32×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Keith Richards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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