Keith Richards Audience in United States

Keith Richards logo

Keith Richards has an estimated audience of 2,350,634 people in United States. 34.1% are female, 65.9% are male, average age 48.0. Top regions: California, Texas, Florida. Top brand affinities: Mick Jagger, Angus Young, Ronnie Wood, Bill Wyman, Ace Frehley.

The average Keith Richards fan in United States is 48.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mick Jagger, Angus Young, Ronnie Wood, with strongest over-indexing on Mick Jagger (80.78× the country average). Demographically, the Keith Richards audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Keith Richards fans

Demographic split for Keith Richards audience in United States
MetricValue
Female34.1%
Male65.9%
Average age48.0
Estimated audience size2,350,634

Audience persona

The typical Keith Richards fan in United States is more male, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Mick Jagger.

Top regions in United States

Top regions ranked by reach for Keith Richards in United States
RegionReachAffinity
California218,0950.84×
Texas163,3690.81×
Florida141,2680.89×
New York125,0410.95×
Pennsylvania88,5821.12×
Ohio85,6521.18×
Illinois85,3281.09×
North Carolina65,1100.92×
Georgia62,5380.86×
Michigan60,8380.99×
New Jersey60,1131.01×
Tennessee52,4921.11×
Washington51,1201.08×
Massachusetts49,9171.08×
Missouri46,8361.24×
Virginia46,6980.82×
Arizona45,8210.95×
Indiana45,1371.05×
Colorado43,1841.17×
Wisconsin37,5091.06×
Minnesota36,6501.09×
South Carolina32,6760.92×
Kentucky32,1891.09×
Connecticut31,0991.32×
Oregon31,0061.15×
Maryland30,3830.75×
Louisiana30,1841×
Alabama29,6270.9×
Oklahoma28,0021.07×
Nevada21,0250.92×
Arkansas20,8651.08×
Iowa19,9661.03×
Utah19,5200.93×
Kansas19,0971.03×
Mississippi16,5510.85×
Idaho14,0181.19×
Nebraska11,8521.01×
West Virginia11,5701.06×
New Mexico10,8440.92×
Maine10,5871.26×
New Hampshire10,4141.12×
Montana7,7601.19×
Rhode Island7,4531×
Hawaii6,6280.66×
Delaware5,5320.85×
South Dakota4,9810.92×
Washington, District of Columbia4,6620.66×
Vermont4,3951.06×
North Dakota4,2850.89×
Alaska4,1900.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keith Richards audience
BrandAffinityCategory
Mick Jagger80.78×Music & Radio
Angus Young84.62×Music & Radio
Ronnie Wood126.12×Music & Radio
Bill Wyman142.12×Music & Radio
Ace Frehley28.32×Music & Radio
KISS21.02×Music & Radio
Robert Plant29.31×Music & Radio
Peter Criss47.46×Music & Radio
Kurt Cobain16.01×Music & Radio
Genesis (band)13.25×Music & Radio
Lindsey Buckingham29.25×Music & Radio
Roger Daltrey43.95×Movies & TV
Paul McCartney14.31×Music & Radio
Felix Mendelssohn118.92×Music & Radio
Steven Tyler19.92×Music & Radio
Jimmy Page23.58×Music & Radio
Duane Allman52.66×Music & Radio
Christine McVie35.58×Music & Radio
Keith Moon40.8×Music & Radio
John Bonham29.34×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keith Richards audience
TraitClusterScore
PatriotismCONSERVATISM1.59
TraditionCONSERVATISM1.57
IndividualismJOY1.29
IndulgenceJOY1.28
Community OrientationOPEN1.27
SpiritualityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Keith Richards
CountryShare
United States30.5%
Germany9.3%
United Kingdom9.2%

See Keith Richards audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Keith Richards have in United States?

Keith Richards has an estimated audience of 2,350,634 people in United States, concentrated in California and Texas.

What is the gender split and age of Keith Richards fans?

34.1% of Keith Richards fans are female, 65.9% are male, with an average age of 48.0 years.

Which brands do Keith Richards fans like most?

Keith Richards fans show strongest brand affinity for Mick Jagger (80.78×), Angus Young (84.62×), and Ronnie Wood (126.12×) over the country average.

Where do Keith Richards fans live in United States?

Keith Richards fans in United States are most concentrated in California (reach 218,095), Texas (reach 163,369), and Florida (reach 141,268). These three regions account for the largest share of the active audience.

What other brands do Keith Richards fans also like?

Beyond Keith Richards itself, the audience over-indexes on Angus Young (84.62×), Ronnie Wood (126.12×), Bill Wyman (142.12×), and Ace Frehley (28.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keith Richards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.