Paul McCartney Audience in United States

Paul McCartney logo

Paul McCartney has an estimated audience of 6,964,529 people in United States. 48.1% are female, 51.9% are male, average age 42.7. Top regions: California, Texas, New York. Top brand affinities: George Harrison, Ringo Starr, John Lennon, Culture, Rock music.

The average Paul McCartney fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include George Harrison, Ringo Starr, John Lennon, with strongest over-indexing on George Harrison (20.6× the country average). Demographically, the Paul McCartney audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Paul McCartney fans

Demographic split for Paul McCartney audience in United States
MetricValue
Female48.1%
Male51.9%
Average age42.7
Estimated audience size6,964,529

Audience persona

The typical Paul McCartney fan in United States is balanced, around 42.7 years old, with strong Luxury Orientation tendencies and a notable affinity for George Harrison.

Top regions in United States

Top regions ranked by reach for Paul McCartney in United States
RegionReachAffinity
California870,8591.14×
Texas533,8180.89×
New York494,3871.27×
Florida465,4840.99×
Illinois280,7031.21×
Pennsylvania280,6801.2×
Ohio240,1421.12×
New Jersey217,3021.23×
North Carolina197,1970.94×
Michigan193,5611.06×
Georgia181,9430.85×
Massachusetts166,8231.22×
Virginia156,4280.92×
Washington155,8161.12×
Tennessee144,7451.04×
Indiana141,7121.11×
Arizona127,6350.9×
Missouri121,4031.08×
Maryland117,6200.98×
Wisconsin116,2431.11×
Minnesota115,5261.16×
Colorado114,6441.04×
South Carolina98,7010.94×
Oregon95,9511.2×
Kentucky90,4171.04×
Connecticut83,3621.19×
Louisiana80,7070.9×
Oklahoma76,6140.99×
Alabama70,6890.73×
Nevada70,4521.05×
Utah63,5061.02×
Iowa59,8211.04×
Arkansas56,9900.99×
Kansas55,5421.01×
Mississippi40,6720.71×
Nebraska34,4790.99×
Idaho32,6970.94×
New Mexico32,2170.92×
New Hampshire31,9411.16×
Maine29,4901.18×
West Virginia28,6930.88×
Rhode Island24,8931.12×
Hawaii22,0800.74×
Montana18,4550.96×
Washington, District of Columbia18,4510.88×
Delaware16,9860.88×
Vermont13,1731.08×
South Dakota12,5280.78×
North Dakota11,5730.81×
Alaska9,2600.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paul McCartney audience
BrandAffinityCategory
George Harrison20.6×Music & Radio
Ringo Starr17.76×Music & Radio
John Lennon10.49×Music & Radio
Culture1.93×Literature
Rock music1.87×Music & Radio
Friends1.9×Movies & TV
Rob Reiner2.79×Movies & TV
Pop music1.75×Music & Radio
Bob Dylan5.82×Music & Radio
Peacemaker2×Movies & TV
Animal Liberation Orchestra2.74×Music & Radio
The Beatles6.93×Music & Radio
Greyhounds3.83×Music & Radio
Ace Frehley5.72×Music & Radio
New York City1.53×Travel & Leisure
Electronic musical instrument3.96×Music & Radio
Guitar amplifier3.67×Music & Radio
Eagles (band)5.21×Music & Radio
Warriors (novel series)2.77×Literature
Harmonica4.18×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paul McCartney audience
TraitClusterScore
Luxury OrientationPREMIUM1.76
Risk AppetiteTHRILL1.48
TraditionCONSERVATISM1.44
SustainabilityBALANCE1.37
Early Adopter MentalityPOWER1.37
LGBTQ+ IdentityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Paul McCartney
CountryShare
United States31.6%
United Kingdom10.5%
Brazil8.3%

See Paul McCartney audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Paul McCartney have in United States?

Paul McCartney has an estimated audience of 6,964,529 people in United States, concentrated in California and Texas.

What is the gender split and age of Paul McCartney fans?

48.1% of Paul McCartney fans are female, 51.9% are male, with an average age of 42.7 years.

Which brands do Paul McCartney fans like most?

Paul McCartney fans show strongest brand affinity for George Harrison (20.6×), Ringo Starr (17.76×), and John Lennon (10.49×) over the country average.

Where do Paul McCartney fans live in United States?

Paul McCartney fans in United States are most concentrated in California (reach 870,859), Texas (reach 533,818), and New York (reach 494,387). These three regions account for the largest share of the active audience.

What other brands do Paul McCartney fans also like?

Beyond Paul McCartney itself, the audience over-indexes on Ringo Starr (17.76×), John Lennon (10.49×), Culture (1.93×), and Rock music (1.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul McCartney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.