Rascasse Audience Intelligence

Paul McCartney Audience in United States

A data profile of the people who buy, follow and care about Paul McCartney in United States — modelled from more than twelve digital signal sources. Paul McCartney has an estimated audience of 8,531,227 people in United States.

#13among Pop in United States#268among Person in United States#305in Music & Radio

The average Paul McCartney fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include George Harrison, Ringo Starr, John Lennon, with strongest over-indexing on George Harrison (20.6× the country average).

Demographically, the Paul McCartney audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Paul McCartney fan in United States is balanced, around 42.7 years old, with strong Tradition tendencies and a notable affinity for George Harrison.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paul McCartney profile in United States.

Audience size
8.5M
in United States
Gender
48.1%♀
51.9% male
Age
42.7
average years
Country rank
#4168
Person in United States
Fig. 01

Search interest · 12-month trend

+116%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paul McCartney fans

48.1% are female, 51.9% are male, average age 42.7.

Fig. 02

Gender split

48.1%
Female
51.9%
Male
Demographic split for Paul McCartney audience in United States
MetricValue
Female48.1%
Male51.9%
Average age42.7
Estimated audience size8,531,227
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Paul McCartney audience in United States
Age bracketShare%
16-1921%
20-2912%
30-3912%
40-4918%
50+36%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Paul McCartney audience comes from United States.

Worldwide audience distribution share by country for Paul McCartney
CountryShare
United States33.9%
United Kingdom11.1%
Brazil7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paul McCartney audience in United States is strongest.

Fig. 05

Top regions by affinity

Paul McCartney fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~50K1.40×
02Minnesota~100K1.37×
03Colorado~100K1.19×
04Illinois~300K1.18×
05Rhode Island~30K1.17×
06Maine~30K1.16×
07Nevada~80K1.15×
08Iowa~70K1.15×
09New Hampshire~30K1.15×
10New York~400K1.14×
11Pennsylvania~300K1.14×
12Connecticut~80K1.14×
13Oregon~90K1.13×
14California~900K1.11×
15Massachusetts~200K1.11×
16Wisconsin~100K1.10×
17New Jersey~200K1.09×
18Oklahoma~80K1.09×
19Vermont~10K1.09×
20Ohio~200K1.08×
21Indiana~100K1.05×
22Michigan~200K1.04×
23Kentucky~90K1.04×
24Missouri~100K1.03×
25Washington~100K1.02×
26Tennessee~100K1.01×
27Utah~60K0.97×
28Arkansas~60K0.97×
29Kansas~50K0.97×
30Arizona~100K0.96×
31Nebraska~30K0.95×
32Louisiana~80K0.94×
33West Virginia~30K0.94×
34Montana~20K0.92×
35Delaware~20K0.92×
36Texas~500K0.90×
37Florida~400K0.90×
38Maryland~100K0.90×
39Idaho~30K0.90×
40North Carolina~200K0.88×
41South Carolina~90K0.88×
42North Dakota~10K0.88×
43Virginia~100K0.87×
44Georgia~200K0.84×
45South Dakota~10K0.84×
46Washington, District of Columbia~20K0.81×
47Alabama~80K0.79×
48Alaska~10K0.77×
49Mississippi~40K0.73×
50Hawaii~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Paul McCartney, United States
0.73×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paul McCartney audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paul McCartney audience
#·InterestCategoryAffinity×
01George HarrisonMusic & Radio20.60×
02Ringo StarrMusic & Radio17.76×
03John LennonMusic & Radio10.49×
04The BeatlesMusic & Radio6.93×
05Ace FrehleyMusic & Radio5.72×
06HighSchoolMusic & Radio4.76×
07Chuck MangioneMusic & Radio4.39×
08Electronic musical instrumentMusic & Radio3.96×
09GreyhoundsMusic & Radio3.83×
10Guitar amplifierMusic & Radio3.67×
11Dick Van DykeMovies & TV3.16×
12Rob ReinerMovies & TV2.79×
13Animal Liberation OrchestraMusic & Radio2.74×
14Lindsey GrahamPolitics & Society2.31×
15Mitch McConnellPolitics & Society2.03×
16PeacemakerMovies & TV2.00×
17CultureLiterature1.93×
18Rock musicMusic & Radio1.87×
19Pop musicMusic & Radio1.75×
20New York CityTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paul McCartney audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paul McCartney audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.36×
Community OrientationOPEN1.32×
SustainabilityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paul McCartney audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.88×
Quality AwarenessPREMIUM0.91×
Career OrientationPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paul McCartney have in United States?

Paul McCartney has an estimated audience of 8,531,227 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Paul McCartney fans?

48.1% of Paul McCartney fans are female, 51.9% are male, with an average age of 42.7 years.

03

Which brands do Paul McCartney fans like most?

Paul McCartney fans show strongest brand affinity for George Harrison (20.6×), Ringo Starr (17.76×), and John Lennon (10.49×) over the country average.

04

Where do Paul McCartney fans live in United States?

Paul McCartney fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Paul McCartney fans also like?

Beyond Paul McCartney itself, the audience over-indexes on Ringo Starr (17.76×), John Lennon (10.49×), Culture (1.93×), and Rock music (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Paul McCartney audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul McCartney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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