The Beatles Audience in United States

The Beatles logo

The Beatles has an estimated audience of 4,950,253 people in United States. 47.2% are female, 52.8% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Bad Bunny, Harry Potter, Indie rock, Punk rock, Moda Feminina.

The average The Beatles fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bad Bunny, Harry Potter, Indie rock, with strongest over-indexing on Bad Bunny (2.92× the country average). Demographically, the The Beatles audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Beatles fans

Demographic split for The Beatles audience in United States
MetricValue
Female47.2%
Male52.8%
Average age44.3
Estimated audience size4,950,253

Audience persona

The typical The Beatles fan in United States is balanced, around 44.3 years old, with strong Tradition tendencies and a notable affinity for Bad Bunny.

Top regions in United States

Top regions ranked by reach for The Beatles in United States
RegionReachAffinity
California663,4991.22×
Texas450,1331.06×
Florida333,9991×
New York312,6531.13×
Pennsylvania181,9841.09×
Illinois181,9121.1×
Ohio170,1281.12×
North Carolina141,8510.95×
Michigan138,1631.07×
Georgia134,2610.88×
New Jersey132,7901.05×
Arizona117,6411.16×
Washington113,1021.14×
Virginia112,4690.93×
Massachusetts111,9431.15×
Tennessee105,1341.06×
Indiana98,1211.08×
Missouri86,0101.08×
Maryland77,3100.91×
Wisconsin76,1841.02×
Colorado76,0390.97×
Minnesota70,4150.99×
Kentucky67,2421.08×
South Carolina66,8930.9×
Oregon65,2061.15×
Oklahoma61,7981.12×
Alabama60,8130.88×
Louisiana56,9820.89×
Nevada56,4361.18×
Connecticut54,6451.1×
Utah49,9061.13×
Arkansas40,0420.98×
Kansas39,5601.01×
Iowa38,0660.93×
Mississippi30,2830.74×
New Mexico26,5991.07×
Idaho25,2341.02×
Nebraska23,9240.96×
West Virginia21,8990.95×
New Hampshire20,1201.03×
Maine18,5841.05×
Hawaii16,6860.78×
Rhode Island16,6841.06×
Montana12,1890.89×
Delaware12,0130.88×
Washington, District of Columbia11,1270.75×
Alaska9,7860.92×
South Dakota9,5350.83×
North Dakota8,3770.82×
Vermont8,0830.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Beatles audience
BrandAffinityCategory
Bad Bunny2.92×Music & Radio
Harry Potter1.6×Movies & TV
Indie rock2.45×Music & Radio
Punk rock1.9×Music & Radio
Moda Feminina3.91×Fashion & Accessoires
Extreme metal4.28×Music & Radio
Jennifer Aniston3.06×Movies & TV
YouTube Music1.95×Internet & Social Media
Tattoo ink2.77×Beauty & Wellness
Gratitude1.57×Politics & Society
Maquillaje Profesional4.05×Beauty & Wellness
Yahoo!ショッピング1.51×
Central Park3.21×Travel & Leisure
Indie pop2.71×Music & Radio
Paris2.62×Travel & Leisure
Manicure & Pedicure3.34×Beauty & Wellness
Body art1.94×Beauty & Wellness
Salsa (dance)2.54×Music & Radio
FC Bayern Munich2.04×Sports
Woodstock3.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Beatles audience
TraitClusterScore
TraditionCONSERVATISM1.55
LGBTQ+ IdentityOPEN1.3
SustainabilityBALANCE1.29
Community OrientationOPEN1.26
Early Adopter MentalityPOWER1.19
ExtroversionTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for The Beatles
CountryShare
United States29.3%
United Kingdom9.7%
Brazil6.0%

See The Beatles audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Beatles have in United States?

The Beatles has an estimated audience of 4,950,253 people in United States, concentrated in California and Texas.

What is the gender split and age of The Beatles fans?

47.2% of The Beatles fans are female, 52.8% are male, with an average age of 44.3 years.

Which brands do The Beatles fans like most?

The Beatles fans show strongest brand affinity for Bad Bunny (2.92×), Harry Potter (1.6×), and Indie rock (2.45×) over the country average.

Where do The Beatles fans live in United States?

The Beatles fans in United States are most concentrated in California (reach 663,499), Texas (reach 450,133), and Florida (reach 333,999). These three regions account for the largest share of the active audience.

What other brands do The Beatles fans also like?

Beyond The Beatles itself, the audience over-indexes on Harry Potter (1.6×), Indie rock (2.45×), Punk rock (1.9×), and Moda Feminina (3.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Beatles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.