Paul McCartney Audience in Germany
Paul McCartney has an estimated audience of 1,011,939 people in Germany. 48.0% are female, 52.0% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ringo Starr, George Harrison, John Lennon, KISS, Keith Richards.
The average Paul McCartney fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ringo Starr, George Harrison, John Lennon, with strongest over-indexing on Ringo Starr (75.17× the country average). Demographically, the Paul McCartney audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Paul McCartney fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 39.3 |
| Estimated audience size | 1,011,939 |
Audience persona
The typical Paul McCartney fan in Germany is balanced, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Ringo Starr.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 248,978 | 1.12× |
| Bayern | 169,754 | 1.04× |
| Baden-Württemberg | 126,871 | 0.92× |
| Niedersachsen | 97,641 | 0.99× |
| Hessen | 80,408 | 1.04× |
| Berlin | 54,122 | 1.2× |
| Sachsen | 50,279 | 1.01× |
| Rheinland-Pfalz | 49,352 | 0.97× |
| Schleswig-Holstein | 38,780 | 1.07× |
| Brandenburg | 28,998 | 0.92× |
| Thüringen | 24,794 | 0.96× |
| Hamburg | 24,718 | 1.08× |
| Sachsen-Anhalt | 23,228 | 0.89× |
| Mecklenburg-Vorpommern | 16,545 | 0.86× |
| Saarland | 12,543 | 1.01× |
| Bremen | 7,866 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ringo Starr | 75.17× | Music & Radio |
| George Harrison | 55.26× | Music & Radio |
| John Lennon | 21.71× | Music & Radio |
| KISS | 15.4× | Music & Radio |
| Keith Richards | 23.02× | Music & Radio |
| Chris Rea | 12.63× | Music & Radio |
| David Bowie | 11.84× | Music & Radio |
| Bob Dylan | 13.78× | Music & Radio |
| Bruce Springsteen | 10.44× | Music & Radio |
| David Gilmour | 18.18× | Music & Radio |
| Ace Frehley | 25.09× | Music & Radio |
| Rod Stewart | 13× | Music & Radio |
| Mick Jagger | 16.34× | Music & Radio |
| Jeff Beck | 32.97× | Music & Radio |
| Discogs | 11.84× | Music & Radio |
| Jack White | 10.04× | Movies & TV |
| Eric Clapton | 15.71× | Music & Radio |
| Fleetwood Mac | 16.86× | Music & Radio |
| Robert Plant | 22.97× | Music & Radio |
| Jimi Hendrix | 15.36× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.74 |
| Sustainability | BALANCE | 1.51 |
| Urban Lifestyle | OPEN | 1.44 |
| Spirituality | BALANCE | 1.27 |
| Community Orientation | OPEN | 1.24 |
| Design Affinity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| United Kingdom | 10.5% |
| Brazil | 8.3% |
See Paul McCartney audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Paul McCartney have in Germany?
Paul McCartney has an estimated audience of 1,011,939 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Paul McCartney fans?
48.0% of Paul McCartney fans are female, 52.0% are male, with an average age of 39.3 years.
Which brands do Paul McCartney fans like most?
Paul McCartney fans show strongest brand affinity for Ringo Starr (75.17×), George Harrison (55.26×), and John Lennon (21.71×) over the country average.
Where do Paul McCartney fans live in Germany?
Paul McCartney fans in Germany are most concentrated in Nordrhein-Westfalen (reach 248,978), Bayern (reach 169,754), and Baden-Württemberg (reach 126,871). These three regions account for the largest share of the active audience.
What other brands do Paul McCartney fans also like?
Beyond Paul McCartney itself, the audience over-indexes on George Harrison (55.26×), John Lennon (21.71×), KISS (15.4×), and Keith Richards (23.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Paul McCartney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.