Rascasse Audience Intelligence

Fleetwood Mac Audience in Germany

A data profile of the people who buy, follow and care about Fleetwood Mac in Germany — modelled from more than twelve digital signal sources. Fleetwood Mac has an estimated audience of 764,669 people in Germany.

#62among Band in Germany#1330among Person in Germany#861in Music & Radio

The average Fleetwood Mac fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jack White, Hannah Arendt, Bruce Springsteen, with strongest over-indexing on Jack White (21.28× the country average).

Demographically, the Fleetwood Mac audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Travelling, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fleetwood Mac fan in Germany is balanced, around 37.5 years old, with strong Travelling tendencies and a notable affinity for Jack White.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fleetwood Mac profile in Germany.

Audience size
765K
in Germany
Gender
52.6%♀
47.4% male
Age
37.5
average years
Country rank
#8218
Person in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fleetwood Mac fans

52.6% are female, 47.4% are male, average age 37.5.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Fleetwood Mac audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age37.5
Estimated audience size764,669
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Fleetwood Mac audience in Germany
Age bracketShare%
16-1928%
20-2917%
30-3916%
40-4920%
50+20%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Fleetwood Mac audience comes from Germany.

Worldwide audience distribution share by country for Fleetwood Mac
CountryShare
United States35.4%
United Kingdom14.9%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fleetwood Mac audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fleetwood Mac fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.23×
02Thüringen~20K1.13×
03Berlin~40K1.11×
04Sachsen-Anhalt~20K1.06×
05Niedersachsen~70K1.04×
06Schleswig-Holstein~30K1.04×
07Hamburg~20K1.04×
08Brandenburg~20K1.03×
09Mecklenburg-Vorpommern~10K1.03×
10Rheinland-Pfalz~40K0.98×
11Saarland~9K0.98×
12Bremen~6K0.96×
13Hessen~50K0.95×
14Bayern~100K0.90×
15Baden-Württemberg~80K0.84×
16Nordrhein-Westfalen~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Fleetwood Mac, Germany
0.74×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fleetwood Mac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fleetwood Mac audience
#·InterestCategoryAffinity×
01Hannah ArendtLiterature26.31×
02Little Women (1994 film)Movies & TV26.31×
03Accept (band)Music & Radio24.69×
04Jack WhiteMovies & TV21.28×
05Robert PlantMusic & Radio20.14×
06Lenny KravitzMusic & Radio19.54×
07Jimmy PageMusic & Radio18.30×
08Mick JaggerMusic & Radio16.35×
09Lizzy BordenMusic & Radio15.73×
10The Beach BoysMusic & Radio15.69×
11The WhoMusic & Radio14.11×
12Bruce SpringsteenMusic & Radio13.79×
13Frank SinatraMusic & Radio12.91×
14Keith RichardsMusic & Radio12.84×
15Deep PurpleMusic & Radio12.10×
16Rod StewartMusic & Radio11.34×
17Scorpions (band)Music & Radio10.98×
18Zoom!Business & Career10.11×
19Discover (magazine)Internet & Social Media9.64×
20Phil CollinsMusic & Radio7.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fleetwood Mac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fleetwood Mac audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.13×
IndividualismJOY1.08×
Urban LifestyleOPEN1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fleetwood Mac audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.45×
IndulgenceJOY0.50×
PatriotismCONSERVATISM0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fleetwood Mac have in Germany?

Fleetwood Mac has an estimated audience of 764,669 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fleetwood Mac fans?

52.6% of Fleetwood Mac fans are female, 47.4% are male, with an average age of 37.5 years.

03

Which brands do Fleetwood Mac fans like most?

Fleetwood Mac fans show strongest brand affinity for Jack White (21.28×), Hannah Arendt (26.31×), and Bruce Springsteen (13.79×) over the country average.

04

Where do Fleetwood Mac fans live in Germany?

Fleetwood Mac fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Fleetwood Mac fans also like?

Beyond Fleetwood Mac itself, the audience over-indexes on Hannah Arendt (26.31×), Bruce Springsteen (13.79×), Scorpions (band) (10.98×), and Mick Jagger (16.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Fleetwood Mac audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fleetwood Mac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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