Fleetwood Mac Audience in Germany
Fleetwood Mac has an estimated audience of 729,992 people in Germany. 52.6% are female, 47.4% are male, average age 37.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Jack White, Hannah Arendt, Bruce Springsteen, Scorpions (band), Mick Jagger.
The average Fleetwood Mac fan in Germany is 37.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Jack White, Hannah Arendt, Bruce Springsteen, with strongest over-indexing on Jack White (21.28× the country average). Demographically, the Fleetwood Mac audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Fleetwood Mac fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 37.5 |
| Estimated audience size | 729,992 |
Audience persona
The typical Fleetwood Mac fan in Germany is balanced, around 37.5 years old, with strong Tradition tendencies and a notable affinity for Jack White.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 106,165 | 0.9× |
| Nordrhein-Westfalen | 92,256 | 0.58× |
| Baden-Württemberg | 85,819 | 0.86× |
| Niedersachsen | 74,380 | 1.05× |
| Hessen | 54,504 | 0.98× |
| Sachsen | 46,143 | 1.29× |
| Berlin | 38,299 | 1.17× |
| Rheinland-Pfalz | 36,685 | 1× |
| Schleswig-Holstein | 27,842 | 1.06× |
| Brandenburg | 22,625 | 1× |
| Thüringen | 20,249 | 1.09× |
| Sachsen-Anhalt | 19,647 | 1.04× |
| Hamburg | 17,297 | 1.05× |
| Mecklenburg-Vorpommern | 13,974 | 1× |
| Saarland | 8,647 | 0.96× |
| Bremen | 5,977 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jack White | 21.28× | Movies & TV |
| Hannah Arendt | 26.31× | Literature |
| Bruce Springsteen | 13.79× | Music & Radio |
| Scorpions (band) | 10.98× | Music & Radio |
| Mick Jagger | 16.35× | Music & Radio |
| Lenny Kravitz | 19.54× | Music & Radio |
| Lizzy Borden | 15.73× | Music & Radio |
| Little Women (1994 film) | 26.31× | Movies & TV |
| Rod Stewart | 11.34× | Music & Radio |
| Phil Collins | 7.93× | Music & Radio |
| Accept (band) | 24.69× | Music & Radio |
| Discover (magazine) | 9.64× | Internet & Social Media |
| Zoom! | 10.11× | Business & Career |
| The Beach Boys | 15.69× | Music & Radio |
| The Who | 14.11× | Music & Radio |
| Robert Plant | 20.14× | Music & Radio |
| Jimmy Page | 18.3× | Music & Radio |
| Frank Sinatra | 12.91× | Music & Radio |
| Genesis (band) | 10.03× | Music & Radio |
| Keith Richards | 12.84× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.67 |
| Community Orientation | OPEN | 1.34 |
| Indulgence | JOY | 1.28 |
| Sustainability | BALANCE | 1.23 |
| Urban Lifestyle | OPEN | 1.15 |
| Individualism | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.4% |
| United Kingdom | 15.0% |
| Germany | 6.7% |
See Fleetwood Mac audiences in other countries
More Band audiences in Germany
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- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Fleetwood Mac have in Germany?
Fleetwood Mac has an estimated audience of 729,992 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Fleetwood Mac fans?
52.6% of Fleetwood Mac fans are female, 47.4% are male, with an average age of 37.5 years.
Which brands do Fleetwood Mac fans like most?
Fleetwood Mac fans show strongest brand affinity for Jack White (21.28×), Hannah Arendt (26.31×), and Bruce Springsteen (13.79×) over the country average.
Where do Fleetwood Mac fans live in Germany?
Fleetwood Mac fans in Germany are most concentrated in Bayern (reach 106,165), Nordrhein-Westfalen (reach 92,256), and Baden-Württemberg (reach 85,819). These three regions account for the largest share of the active audience.
What other brands do Fleetwood Mac fans also like?
Beyond Fleetwood Mac itself, the audience over-indexes on Hannah Arendt (26.31×), Bruce Springsteen (13.79×), Scorpions (band) (10.98×), and Mick Jagger (16.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fleetwood Mac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.