Rascasse Audience Intelligence

The Who Audience in Germany

A data profile of the people who buy, follow and care about The Who in Germany — modelled from more than twelve digital signal sources. The Who has an estimated audience of 733,954 people in Germany.

#70among Band in Germany#1413among Person in Germany#908in Music & Radio

The average The Who fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scorpions (band), Bob Dylan, Mick Jagger, with strongest over-indexing on Scorpions (band) (16.86× the country average).

Demographically, the The Who audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Need for Security, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Who fan in Germany is more female, around 42.6 years old, with strong Need for Security tendencies and a notable affinity for Scorpions (band).

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Who profile in Germany.

Audience size
734K
in Germany
Gender
59.1%♀
40.9% male
Age
42.6
average years
Country rank
#8521
Person in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Who fans

59.1% are female, 40.9% are male, average age 42.6.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for The Who audience in Germany
MetricValue
Female59.1%
Male40.9%
Average age42.6
Estimated audience size733,954
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the The Who audience in Germany
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4927%
50+25%
Fig. 04

Worldwide distribution

7.5%

of the worldwide The Who audience comes from Germany.

Worldwide audience distribution share by country for The Who
CountryShare
United States16.1%
Saudi Arabia14.7%
Italy12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Who audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Who fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~20K1.18×
02Saarland~10K1.10×
03Schleswig-Holstein~30K1.08×
04Rheinland-Pfalz~40K1.07×
05Niedersachsen~80K1.06×
06Sachsen-Anhalt~20K1.06×
07Bremen~7K1.03×
08Sachsen~40K0.98×
09Brandenburg~20K0.97×
10Bayern~100K0.96×
11Nordrhein-Westfalen~200K0.95×
12Hamburg~20K0.94×
13Hessen~50K0.91×
14Baden-Württemberg~90K0.90×
15Mecklenburg-Vorpommern~10K0.90×
16Berlin~30K0.88×
Fig. 06

Affinity by region

Affinity by region — The Who, Germany
0.88×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Who audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Who audience
#·InterestCategoryAffinity×
01Lynyrd SkynyrdMusic & Radio28.00×
02RamonesMusic & Radio27.91×
03Mick JaggerMusic & Radio20.14×
04Creedence Clearwater RevivalMusic & Radio18.25×
05Janis JoplinMusic & Radio17.80×
06The DoorsMusic & Radio17.71×
07Bob DylanMusic & Radio17.59×
08Neil YoungMusic & Radio16.95×
09Scorpions (band)Music & Radio16.86×
10Ringo StarrMusic & Radio15.21×
11Deep PurpleMusic & Radio15.15×
12Keith RichardsMusic & Radio14.91×
13The Beach BoysMusic & Radio14.47×
14Fleetwood MacMusic & Radio13.70×
15Bruce SpringsteenMusic & Radio13.40×
16Rod StewartMusic & Radio11.97×
17Suzi QuatroMusic & Radio10.05×
18SPRINTSMusic & Radio9.94×
19KISSMusic & Radio9.67×
20Kino (band)Music & Radio8.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Who audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Who audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.29×
TraditionCONSERVATISM1.14×
Community OrientationOPEN1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Who audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Early Adopter MentalityPOWER0.76×
Quality AwarenessPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Who have in Germany?

The Who has an estimated audience of 733,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Who fans?

59.1% of The Who fans are female, 40.9% are male, with an average age of 42.6 years.

03

Which brands do The Who fans like most?

The Who fans show strongest brand affinity for Scorpions (band) (16.86×), Bob Dylan (17.59×), and Mick Jagger (20.14×) over the country average.

04

Where do The Who fans live in Germany?

The Who fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do The Who fans also like?

Beyond The Who itself, the audience over-indexes on Bob Dylan (17.59×), Mick Jagger (20.14×), Bruce Springsteen (13.4×), and Kino (band) (8.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in Germany

See The Who audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Who. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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