The Who Audience in Germany
The Who has an estimated audience of 761,837 people in Germany. 59.1% are female, 40.9% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scorpions (band), Bob Dylan, Bruce Springsteen, Mick Jagger, Kino (band).
The average The Who fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scorpions (band), Bob Dylan, Bruce Springsteen, with strongest over-indexing on Scorpions (band) (16.86× the country average). Demographically, the The Who audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of The Who fans
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 42.6 |
| Estimated audience size | 761,837 |
Audience persona
The typical The Who fan in Germany is more female, around 42.6 years old, with strong Tradition tendencies and a notable affinity for Scorpions (band).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 162,681 | 0.98× |
| Bayern | 123,517 | 1.01× |
| Baden-Württemberg | 96,395 | 0.93× |
| Niedersachsen | 79,748 | 1.08× |
| Hessen | 53,210 | 0.92× |
| Rheinland-Pfalz | 40,500 | 1.06× |
| Sachsen | 37,211 | 1× |
| Berlin | 31,275 | 0.92× |
| Schleswig-Holstein | 29,193 | 1.07× |
| Brandenburg | 23,030 | 0.97× |
| Thüringen | 22,877 | 1.18× |
| Sachsen-Anhalt | 19,983 | 1.01× |
| Hamburg | 16,389 | 0.95× |
| Mecklenburg-Vorpommern | 12,372 | 0.85× |
| Saarland | 9,839 | 1.05× |
| Bremen | 6,723 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scorpions (band) | 16.86× | Music & Radio |
| Bob Dylan | 17.59× | Music & Radio |
| Bruce Springsteen | 13.4× | Music & Radio |
| Mick Jagger | 20.14× | Music & Radio |
| Kino (band) | 8.83× | Music & Radio |
| Lynyrd Skynyrd | 28× | Music & Radio |
| Neil Young | 16.95× | Music & Radio |
| King King | 11.19× | Music & Radio |
| Rod Stewart | 11.97× | Music & Radio |
| Deep Purple | 15.15× | Music & Radio |
| The Doors | 17.71× | Music & Radio |
| KISS | 9.67× | Music & Radio |
| Janis Joplin | 17.8× | Music & Radio |
| Keith Richards | 14.91× | Music & Radio |
| Ringo Starr | 15.21× | Music & Radio |
| Ramones | 27.91× | Music & Radio |
| Suzi Quatro | 10.05× | Music & Radio |
| Creedence Clearwater Revival | 18.25× | Music & Radio |
| Fleetwood Mac | 13.7× | Music & Radio |
| The Beach Boys | 14.47× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.49 |
| Patriotism | CONSERVATISM | 1.18 |
| Community Orientation | OPEN | 1.13 |
| Indulgence | JOY | 1.03 |
| Need for Security | CONSERVATISM | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Italy | 14.2% |
| United Kingdom | 9.1% |
See The Who audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does The Who have in Germany?
The Who has an estimated audience of 761,837 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Who fans?
59.1% of The Who fans are female, 40.9% are male, with an average age of 42.6 years.
Which brands do The Who fans like most?
The Who fans show strongest brand affinity for Scorpions (band) (16.86×), Bob Dylan (17.59×), and Bruce Springsteen (13.4×) over the country average.
Where do The Who fans live in Germany?
The Who fans in Germany are most concentrated in Nordrhein-Westfalen (reach 162,681), Bayern (reach 123,517), and Baden-Württemberg (reach 96,395). These three regions account for the largest share of the active audience.
What other brands do The Who fans also like?
Beyond The Who itself, the audience over-indexes on Bob Dylan (17.59×), Bruce Springsteen (13.4×), Mick Jagger (20.14×), and Kino (band) (8.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Who. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.