Rascasse Audience Intelligence

The Who Audience in United States

A data profile of the people who buy, follow and care about The Who in United States — modelled from more than twelve digital signal sources. The Who has an estimated audience of 1,577,433 people in United States.

#191among Band in United States#3385among Person in United States#2038in Music & Radio

The average The Who fan in United States is 45.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Genesis (band), Queen (band), The Godfathers, with strongest over-indexing on Genesis (band) (21× the country average).

Demographically, the The Who audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Who fan in United States is more male, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Genesis (band).

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Who profile in United States.

Audience size
1.6M
in United States
Gender
36.4%♀
63.6% male
Age
45.7
average years
Country rank
#17088
Person in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Who fans

36.4% are female, 63.6% are male, average age 45.7.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for The Who audience in United States
MetricValue
Female36.4%
Male63.6%
Average age45.7
Estimated audience size1,577,433
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the The Who audience in United States
Age bracketShare%
16-1913%
20-2911%
30-3914%
40-4923%
50+40%
Fig. 04

Worldwide distribution

16.1%

of the worldwide The Who audience comes from United States.

Worldwide audience distribution share by country for The Who
CountryShare
United States16.1%
Saudi Arabia14.7%
Italy12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Who audience in United States is strongest.

Fig. 05

Top regions by affinity

The Who fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~60K1.68×
02New Hampshire~10K1.52×
03New Jersey~60K1.40×
04Pennsylvania~80K1.38×
05Rhode Island~7K1.31×
06Maine~8K1.29×
07Vermont~4K1.29×
08Connecticut~20K1.27×
09New York~100K1.22×
10Illinois~60K1.13×
11Oregon~20K1.13×
12Washington~40K1.12×
13Michigan~50K1.11×
14Nebraska~9K1.10×
15Ohio~60K1.09×
16Delaware~5K1.08×
17Wisconsin~30K1.07×
18Kentucky~20K1.05×
19Missouri~30K1.03×
20Nevada~20K1.02×
21Kansas~10K1.01×
22Montana~5K1.01×
23Minnesota~20K1.00×
24Iowa~10K1.00×
25Indiana~30K0.97×
26West Virginia~8K0.97×
27Idaho~8K0.96×
28Oklahoma~20K0.95×
29California~200K0.94×
30North Dakota~3K0.94×
31Alaska~3K0.93×
32Arkansas~10K0.92×
33Tennessee~30K0.90×
34Arizona~30K0.89×
35Colorado~20K0.89×
36Utah~10K0.89×
37Florida~100K0.87×
38New Mexico~7K0.86×
39South Dakota~3K0.86×
40Washington, District of Columbia~4K0.85×
41Virginia~30K0.84×
42Maryland~20K0.83×
43North Carolina~40K0.80×
44South Carolina~20K0.78×
45Alabama~20K0.77×
46Louisiana~20K0.77×
47Hawaii~5K0.74×
48Georgia~40K0.72×
49Mississippi~10K0.72×
50Texas~100K0.68×
Fig. 06

Affinity by region

Affinity by region — The Who, United States
0.68×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Who audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Who audience
#·InterestCategoryAffinity×
01Analog synthesizerMusic & Radio46.51×
02WhitesnakeMusic & Radio41.15×
03Eddie Van HalenMusic & Radio32.47×
04The DoorsMusic & Radio27.34×
05Queen (band)Music & Radio23.28×
06The Rolling StonesMusic & Radio22.75×
07Def LeppardMusic & Radio21.90×
08Reverb.comShopping21.31×
09Genesis (band)Music & Radio21.00×
10Alice Cooper (band)Music & Radio20.69×
11The GodfathersMusic & Radio19.88×
12Led ZeppelinMusic & Radio19.85×
13SynthesizerMusic & Radio18.55×
14John MayerMusic & Radio18.01×
15U.K.Music & Radio15.95×
16Scorpions (band)Music & Radio15.93×
17The Beach BoysMusic & Radio14.96×
18Eagles (band)Music & Radio13.59×
19David BowieMusic & Radio12.87×
20Paul McCartneyMusic & Radio10.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Who audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Who audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.63×
PatriotismCONSERVATISM1.43×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Who audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Design AffinityPREMIUM0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Who have in United States?

The Who has an estimated audience of 1,577,433 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Who fans?

36.4% of The Who fans are female, 63.6% are male, with an average age of 45.7 years.

03

Which brands do The Who fans like most?

The Who fans show strongest brand affinity for Genesis (band) (21×), Queen (band) (23.28×), and The Godfathers (19.88×) over the country average.

04

Where do The Who fans live in United States?

The Who fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Who fans also like?

Beyond The Who itself, the audience over-indexes on Queen (band) (23.28×), The Godfathers (19.88×), Eddie Van Halen (32.47×), and The Doors (27.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in United States

See The Who audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Who. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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