The Who Audience in United States

The Who logo

The Who has an estimated audience of 1,704,590 people in United States. 36.4% are female, 63.6% are male, average age 45.7. Top regions: California, New York, Texas. Top brand affinities: Genesis (band), Queen (band), Eddie Van Halen, The Godfathers, Whitesnake.

The average The Who fan in United States is 45.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Genesis (band), Queen (band), Eddie Van Halen, with strongest over-indexing on Genesis (band) (21× the country average). Demographically, the The Who audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Mindfulness, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Who fans

Demographic split for The Who audience in United States
MetricValue
Female36.4%
Male63.6%
Average age45.7
Estimated audience size1,704,590

Audience persona

The typical The Who fan in United States is more male, around 45.7 years old, with strong Mindfulness tendencies and a notable affinity for Genesis (band).

Top regions in United States

Top regions ranked by reach for The Who in United States
RegionReachAffinity
California162,9940.87×
New York114,2081.2×
Texas106,7110.73×
Florida97,3890.84×
Pennsylvania71,0971.24×
Illinois64,6381.14×
Ohio60,9051.16×
Michigan52,0501.17×
New Jersey48,5261.12×
North Carolina44,2300.86×
Massachusetts42,7641.27×
Georgia41,5820.79×
Virginia37,3650.9×
Washington35,6881.04×
Arizona33,4220.96×
Tennessee32,7100.96×
Indiana31,6421.02×
Missouri30,0441.09×
Wisconsin29,5851.15×
Colorado25,4670.95×
Minnesota25,4161.04×
Kentucky24,2971.14×
Maryland24,2870.83×
Oregon23,4431.2×
Connecticut21,4601.26×
South Carolina20,6320.8×
Oklahoma19,1291.01×
Alabama19,0080.8×
Louisiana17,4790.8×
Kansas15,0311.12×
Iowa14,7021.05×
Nevada14,6310.89×
Utah14,2700.93×
Arkansas13,2730.95×
Nebraska10,9271.28×
Mississippi10,1410.72×
New Hampshire8,7421.3×
Idaho8,2890.97×
West Virginia7,7000.97×
New Mexico7,5640.88×
Maine7,4041.21×
Rhode Island6,3051.16×
Hawaii5,2130.71×
Montana4,7901.01×
Washington, District of Columbia4,4800.87×
Delaware4,2900.91×
Vermont3,8711.29×
Alaska3,3060.91×
North Dakota3,2000.91×
South Dakota3,1140.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Who audience
BrandAffinityCategory
Genesis (band)21×Music & Radio
Queen (band)23.28×Music & Radio
Eddie Van Halen32.47×Music & Radio
The Godfathers19.88×Music & Radio
Whitesnake41.15×Music & Radio
The Beach Boys14.96×Music & Radio
Synthesizer18.55×Music & Radio
Led Zeppelin19.85×Music & Radio
Eagles (band)13.59×Music & Radio
John Mayer18.01×Music & Radio
The Doors27.34×Music & Radio
Analog synthesizer46.51×Music & Radio
Alice Cooper (band)20.69×Music & Radio
Reverb.com21.31×Shopping
Def Leppard21.9×Music & Radio
Scorpions (band)15.93×Music & Radio
The Rolling Stones22.75×Music & Radio
David Bowie12.87×Music & Radio
Metallica13.08×Music & Radio
Modular synthesizer43.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Who audience
TraitClusterScore
MindfulnessBALANCE1.29
TraditionCONSERVATISM1.13
PatriotismCONSERVATISM1.12
Need for SecurityCONSERVATISM1.12
SpiritualityBALANCE1.11
Community OrientationOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for The Who
CountryShare
United States19.9%
Italy14.2%
United Kingdom9.1%

See The Who audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Who have in United States?

The Who has an estimated audience of 1,704,590 people in United States, concentrated in California and New York.

What is the gender split and age of The Who fans?

36.4% of The Who fans are female, 63.6% are male, with an average age of 45.7 years.

Which brands do The Who fans like most?

The Who fans show strongest brand affinity for Genesis (band) (21×), Queen (band) (23.28×), and Eddie Van Halen (32.47×) over the country average.

Where do The Who fans live in United States?

The Who fans in United States are most concentrated in California (reach 162,994), New York (reach 114,208), and Texas (reach 106,711). These three regions account for the largest share of the active audience.

What other brands do The Who fans also like?

Beyond The Who itself, the audience over-indexes on Queen (band) (23.28×), Eddie Van Halen (32.47×), The Godfathers (19.88×), and Whitesnake (41.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Who. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.