Rascasse Audience Intelligence

John Mayer Audience in United States

A data profile of the people who buy, follow and care about John Mayer in United States — modelled from more than twelve digital signal sources. John Mayer has an estimated audience of 4,237,124 people in United States.

#65among Singer-songwriter in United States#928among Person in United States#704in Music & Radio

The average John Mayer fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Oklahoma.

Top brand affinities include Eddie Van Halen, Freddie Mercury, Google Flights, with strongest over-indexing on Eddie Van Halen (23.55× the country average).

Demographically, the John Mayer audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical John Mayer fan in United States is balanced, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Eddie Van Halen.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the John Mayer profile in United States.

Audience size
4.2M
in United States
Gender
47.6%♀
52.4% male
Age
39.1
average years
Country rank
#7657
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of John Mayer fans

47.6% are female, 52.4% are male, average age 39.1.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for John Mayer audience in United States
MetricValue
Female47.6%
Male52.4%
Average age39.1
Estimated audience size4,237,124
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the John Mayer audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3918%
40-4921%
50+21%
Fig. 04

Worldwide distribution

55.4%

of the worldwide John Mayer audience comes from United States.

Worldwide audience distribution share by country for John Mayer
CountryShare
United States55.4%
Brazil4.6%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the John Mayer audience in United States is strongest.

Fig. 05

Top regions by affinity

John Mayer fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~400K7.35×
02Oregon~70K1.41×
03Nevada~50K1.26×
04Washington, District of Columbia~20K1.19×
05Tennessee~100K1.17×
06Alabama~70K1.15×
07Connecticut~50K1.14×
08Montana~10K1.13×
09Arkansas~40K1.12×
10Texas~400K1.09×
11Washington~90K1.08×
12Michigan~100K1.04×
13Colorado~70K1.03×
14Kansas~30K1.01×
15Ohio~100K0.99×
16Rhode Island~10K0.98×
17Georgia~100K0.96×
18Massachusetts~80K0.96×
19Missouri~70K0.95×
20South Carolina~60K0.93×
21Mississippi~30K0.92×
22Nebraska~20K0.92×
23Utah~30K0.91×
24California~400K0.90×
25Pennsylvania~100K0.90×
26New Hampshire~20K0.90×
27North Carolina~100K0.89×
28Illinois~100K0.88×
29Indiana~70K0.88×
30Louisiana~50K0.88×
31Vermont~7K0.88×
32New York~200K0.87×
33Alaska~8K0.87×
34Kentucky~50K0.86×
35Idaho~20K0.86×
36New Jersey~90K0.85×
37Arizona~70K0.85×
38Iowa~30K0.85×
39Maine~10K0.85×
40Virginia~90K0.82×
41Maryland~60K0.82×
42South Dakota~8K0.81×
43Florida~200K0.80×
44Minnesota~50K0.80×
45Hawaii~10K0.78×
46West Virginia~20K0.77×
47Wisconsin~50K0.75×
48New Mexico~20K0.75×
49North Dakota~7K0.75×
50Delaware~8K0.70×
Fig. 06

Affinity by region

Affinity by region — John Mayer, United States
0.70×1.00×7.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the John Mayer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for John Mayer audience
#·InterestCategoryAffinity×
01Eddie Van HalenMusic & Radio23.55×
02WhitesnakeMusic & Radio20.84×
03James BluntMusic & Radio18.75×
04The WhoMusic & Radio18.01×
05Descendants (2015 film)Movies & TV16.75×
06Goo Goo DollsMusic & Radio16.26×
07The HivesMusic & Radio15.63×
08Freddie MercuryMusic & Radio11.98×
09Eddie VedderMusic & Radio10.80×
10George HarrisonMusic & Radio10.77×
11Reverb.comShopping10.53×
12Chris MartinMusic & Radio9.69×
13John DenverMusic & Radio8.43×
14Austin ButlerMovies & TV8.22×
15Google FlightsTravel & Leisure5.48×
16Genesis (band)Music & Radio4.64×
17Vintage clothingFashion & Accessoires2.18×
18Bass guitarMusic & Radio2.13×
19Trader Joe'sShopping1.69×
20ConcertsMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the John Mayer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by John Mayer audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.47×
TraditionCONSERVATISM1.41×
Design AffinityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by John Mayer audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
Family OrientationCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does John Mayer have in United States?

John Mayer has an estimated audience of 4,237,124 people in United States, concentrated in California and Texas.

02

What is the gender split and age of John Mayer fans?

47.6% of John Mayer fans are female, 52.4% are male, with an average age of 39.1 years.

03

Which brands do John Mayer fans like most?

John Mayer fans show strongest brand affinity for Eddie Van Halen (23.55×), Freddie Mercury (11.98×), and Google Flights (5.48×) over the country average.

04

Where do John Mayer fans live in United States?

John Mayer fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Oklahoma (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do John Mayer fans also like?

Beyond John Mayer itself, the audience over-indexes on Freddie Mercury (11.98×), Google Flights (5.48×), Descendants (2015 film) (16.75×), and Goo Goo Dolls (16.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See John Mayer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for John Mayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →