John Mayer Audience in United States

John Mayer has an estimated audience of 4,297,040 people in United States. 47.6% are female, 52.4% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Microblogging, Singer-songwriter.

The average John Mayer fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the John Mayer audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of John Mayer fans

Demographic split for John Mayer audience in United States
MetricValue
Female47.6%
Male52.4%
Average age39.1
Estimated audience size4,297,040

Audience persona

The typical John Mayer fan in United States is balanced, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for John Mayer in United States
RegionReachAffinity
California551,2241.17×
Texas312,7950.85×
New York262,2311.09×
Florida257,2560.88×
Pennsylvania147,7591.02×
Illinois144,9081.01×
Georgia130,2610.98×
Ohio128,7660.97×
North Carolina127,2540.98×
New Jersey109,6381×
Michigan109,1760.97×
Washington99,8081.16×
Virginia97,3630.93×
Tennessee97,3341.13×
Massachusetts96,4731.14×
Oregon90,1621.83×
Arizona89,2711.02×
Colorado78,6441.16×
Indiana75,3620.96×
Maryland75,2611.02×
Nevada69,9971.68×
Missouri65,2100.94×
South Carolina60,3040.93×
Alabama59,0040.98×
Minnesota57,5570.93×
Connecticut56,3251.31×
Wisconsin54,7160.85×
Louisiana48,4980.88×
Kentucky48,2750.9×
Oklahoma43,4410.91×
Utah41,0901.07×
Arkansas31,8800.9×
Iowa31,1730.88×
Kansas28,4580.84×
Mississippi28,1340.79×
Idaho19,0410.88×
Washington, District of Columbia18,5941.44×
New Hampshire17,2501.02×
Nebraska16,8590.78×
New Mexico16,4860.77×
Hawaii16,1510.87×
Montana15,7381.32×
West Virginia15,5830.78×
Rhode Island15,3841.12×
Maine15,0450.98×
Alaska9,0460.98×
Delaware8,7670.74×
South Dakota7,5130.76×
Vermont7,2950.97×
North Dakota6,7040.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for John Mayer audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage30×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
George Harrison19.64×Music & Radio
Eddie Van Halen23.61×Music & Radio
Income tax13.19×Business & Career
Google Flights5.7×Travel & Leisure
Descendants (2015 film)19.67×Movies & TV
Houston Astros7.45×Sports
Whitesnake24.16×Music & Radio
Honda HR-V20×Cars & Mobility
Goo Goo Dolls15.57×Music & Radio
Los Angeles Dodgers5.18×Sports
The Who17.4×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Livemusic3.82×Music & Radio
Pre-school playgroup22.35×Kids & Family
Arturia26.31×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by John Mayer audience
TraitClusterScore
SustainabilityBALANCE1.86
Early Adopter MentalityPOWER1.54
Sports ActivityPOWER1.47
ExtroversionTHRILL1.46
Design AffinityPREMIUM1.44
MindfulnessBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for John Mayer
CountryShare
United States55.5%
Brazil4.7%
United Kingdom4.5%

See John Mayer audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does John Mayer have in United States?

John Mayer has an estimated audience of 4,297,040 people in United States, concentrated in California and Texas.

What is the gender split and age of John Mayer fans?

47.6% of John Mayer fans are female, 52.4% are male, with an average age of 39.1 years.

Which brands do John Mayer fans like most?

John Mayer fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kia Sportage (30×) over the country average.

Where do John Mayer fans live in United States?

John Mayer fans in United States are most concentrated in California (reach 551,224), Texas (reach 312,795), and New York (reach 262,231). These three regions account for the largest share of the active audience.

What other brands do John Mayer fans also like?

Beyond John Mayer itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Kia Sportage (30×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for John Mayer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.