Rascasse Audience Intelligence

Reverb.com Audience in United States

A data profile of the people who buy, follow and care about Reverb.com in United States — modelled from more than twelve digital signal sources. Reverb.com has an estimated audience of 2,329,286 people in United States.

#376among Website / Newspaper / Magazine in United States#233in Shopping

The average Reverb.com fan in United States is 47.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chicago Music Exchange, Guitarist (magazine), Eddie Van Halen, with strongest over-indexing on Chicago Music Exchange (45.67× the country average).

Demographically, the Reverb.com audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reverb.com fan in United States is more male, around 47.1 years old, with strong Tradition tendencies and a notable affinity for Chicago Music Exchange.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reverb.com profile in United States.

Audience size
2.3M
in United States
Gender
10.4%♀
89.6% male
Age
47.1
average years
Country rank
#12603
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Reverb.com

10.4% are female, 89.6% are male, average age 47.1.

Fig. 02

Gender split

10.4%
Female
89.6%
Male
Demographic split for Reverb.com audience in United States
MetricValue
Female10.4%
Male89.6%
Average age47.1
Estimated audience size2,329,286
Fig. 03

Age distribution

Ø 47.1
average years
Age distribution of the Reverb.com audience in United States
Age bracketShare%
16-198%
20-2910%
30-3916%
40-4926%
50+40%
Fig. 04

Worldwide distribution

55.5%

of the worldwide Reverb.com audience comes from United States.

Worldwide audience distribution share by country for Reverb.com
CountryShare
United States55.5%
China5.9%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reverb.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Reverb.com fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~20K1.78×
02Tennessee~70K1.41×
03Maine~10K1.35×
04Minnesota~40K1.33×
05Alabama~40K1.33×
06Rhode Island~10K1.33×
07Pennsylvania~100K1.32×
08Oregon~30K1.29×
09Ohio~90K1.27×
10Idaho~10K1.27×
11Wisconsin~40K1.16×
12Washington~50K1.15×
13Connecticut~30K1.14×
14New Hampshire~10K1.14×
15Missouri~40K1.11×
16Indiana~50K1.07×
17Delaware~7K1.06×
18Maryland~40K1.04×
19Vermont~4K1.04×
20Kansas~20K1.00×
21Illinois~80K0.99×
22South Dakota~5K0.98×
23Colorado~40K0.97×
24Arkansas~20K0.95×
25Louisiana~30K0.94×
26Mississippi~20K0.94×
27Montana~6K0.94×
28Alaska~5K0.94×
29North Carolina~70K0.93×
30North Dakota~4K0.93×
31Utah~20K0.92×
32West Virginia~10K0.92×
33New Mexico~10K0.91×
34New York~100K0.89×
35Michigan~50K0.89×
36Oklahoma~20K0.89×
37Arizona~40K0.88×
38Massachusetts~40K0.88×
39California~200K0.87×
40South Carolina~30K0.87×
41Hawaii~9K0.87×
42Kentucky~30K0.86×
43Iowa~20K0.84×
44Washington, District of Columbia~6K0.84×
45New Jersey~50K0.83×
46Nevada~20K0.81×
47Virginia~50K0.80×
48Florida~100K0.79×
49Georgia~50K0.75×
50Texas~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Reverb.com, United States
0.69×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reverb.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reverb.com audience
#·InterestCategoryAffinity×
01Chicago Music ExchangeShopping45.67×
02Digital synthesizerTechnology & Electronics44.78×
03RickenbackerMusic & Radio43.02×
04Gibson ExplorerMusic & Radio40.57×
05Analog synthesizerMusic & Radio40.54×
06Ovation Guitar CompanyMusic & Radio40.46×
07Peavey ElectronicsMusic & Radio38.17×
08BehringerTechnology & Electronics33.48×
09Max MartinMusic & Radio32.13×
10American Musical SupplyShopping31.56×
11Acoustic bass guitarMusic & Radio26.41×
12Eddie Van HalenMusic & Radio26.14×
13Guitarist (magazine)Music & Radio25.31×
14WhitesnakeMusic & Radio23.47×
15Roland CorporationMusic & Radio21.13×
16Jack AntonoffMusic & Radio20.47×
17FL StudioTechnology & Electronics17.80×
18TappingMusic & Radio14.76×
19Electronic musical instrumentMusic & Radio6.83×
20Bass guitarMusic & Radio3.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reverb.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reverb.com audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.46×
PatriotismCONSERVATISM1.18×
DIY MentalityTHRILL1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reverb.com audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
IndulgenceJOY0.74×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reverb.com have in United States?

Reverb.com has an estimated audience of 2,329,286 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Reverb.com fans?

10.4% of Reverb.com fans are female, 89.6% are male, with an average age of 47.1 years.

03

Which brands do Reverb.com fans like most?

Reverb.com fans show strongest brand affinity for Chicago Music Exchange (45.67×), Guitarist (magazine) (25.31×), and Eddie Van Halen (26.14×) over the country average.

04

Where do Reverb.com fans live in United States?

Reverb.com fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Reverb.com fans also like?

Beyond Reverb.com itself, the audience over-indexes on Guitarist (magazine) (25.31×), Eddie Van Halen (26.14×), Jack Antonoff (20.47×), and FL Studio (17.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Reverb.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reverb.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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