Reverb.com Audience in United States

Reverb.com logo

Reverb.com has an estimated audience of 2,331,947 people in United States. 10.4% are female, 89.6% are male, average age 47.1. Top regions: California, Texas, Florida. Top brand affinities: Chicago Music Exchange, Eddie Van Halen, FL Studio, Jack Antonoff, American Musical Supply.

The average Reverb.com fan in United States is 47.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chicago Music Exchange, Eddie Van Halen, FL Studio, with strongest over-indexing on Chicago Music Exchange (45.67× the country average). Demographically, the Reverb.com audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Reverb.com fans

Demographic split for Reverb.com audience in United States
MetricValue
Female10.4%
Male89.6%
Average age47.1
Estimated audience size2,331,947

Audience persona

The typical Reverb.com fan in United States is more male, around 47.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chicago Music Exchange.

Top regions in United States

Top regions ranked by reach for Reverb.com in United States
RegionReachAffinity
California231,6570.9×
Texas133,1160.66×
Florida127,3650.81×
New York119,6680.92×
Pennsylvania105,2831.34×
Ohio100,8681.4×
Illinois79,1711.02×
Tennessee71,6021.53×
North Carolina70,3491×
Washington60,5071.29×
Michigan55,3170.91×
Indiana52,4381.23×
Georgia51,2510.71×
Alabama46,1431.42×
Minnesota44,8861.34×
Missouri44,7211.19×
New Jersey44,4890.75×
Wisconsin42,1041.2×
Virginia41,8490.74×
Arizona40,4320.85×
Massachusetts40,0880.87×
Oregon38,6941.45×
Maryland37,9130.95×
Colorado37,1711.01×
South Carolina31,0600.89×
Connecticut29,0041.24×
Kansas26,2121.43×
Louisiana25,8500.86×
Kentucky23,6890.81×
Oklahoma21,5450.83×
Nebraska20,6181.76×
Utah18,2890.88×
Mississippi17,1020.89×
Arkansas16,8640.88×
Nevada15,1360.67×
Maine14,9311.79×
Idaho14,4721.24×
New Hampshire12,4471.35×
Iowa11,8850.62×
Rhode Island11,6821.57×
New Mexico10,5390.9×
West Virginia8,3300.77×
Delaware6,4381×
Hawaii5,2310.52×
Montana4,5440.7×
Vermont4,1981.03×
South Dakota3,5160.65×
Washington, District of Columbia3,2690.47×
North Dakota2,9510.62×
Wyoming2,3980.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Reverb.com audience
BrandAffinityCategory
Chicago Music Exchange45.67×Shopping
Eddie Van Halen26.14×Music & Radio
FL Studio17.8×Technology & Electronics
Jack Antonoff20.47×Music & Radio
American Musical Supply31.56×Shopping
Analog synthesizer40.54×Music & Radio
Gibson Explorer40.57×Music & Radio
Digital synthesizer44.78×Technology & Electronics
Rickenbacker43.02×Music & Radio
Peavey Electronics38.17×Music & Radio
Electronic musical instrument6.83×Music & Radio
Whitesnake23.47×Music & Radio
King King10.79×Music & Radio
Behringer33.48×Technology & Electronics
Tapping14.76×Music & Radio
Acoustic bass guitar26.41×Music & Radio
Roland Corporation21.13×Music & Radio
Ovation Guitar Company40.46×Music & Radio
Bass guitar3.79×Music & Radio
Max Martin32.13×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Reverb.com audience
TraitClusterScore
Early Adopter MentalityPOWER1.61
Quality AwarenessPREMIUM1.38
SustainabilityBALANCE1.31
Luxury OrientationPREMIUM1.29
Sports ActivityPOWER1.2
TraditionCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Reverb.com
CountryShare
United States55.8%
China5.9%
Canada4.1%

See Reverb.com audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Reverb.com have in United States?

Reverb.com has an estimated audience of 2,331,947 people in United States, concentrated in California and Texas.

What is the gender split and age of Reverb.com fans?

10.4% of Reverb.com fans are female, 89.6% are male, with an average age of 47.1 years.

Which brands do Reverb.com fans like most?

Reverb.com fans show strongest brand affinity for Chicago Music Exchange (45.67×), Eddie Van Halen (26.14×), and FL Studio (17.8×) over the country average.

Where do Reverb.com fans live in United States?

Reverb.com fans in United States are most concentrated in California (reach 231,657), Texas (reach 133,116), and Florida (reach 127,365). These three regions account for the largest share of the active audience.

What other brands do Reverb.com fans also like?

Beyond Reverb.com itself, the audience over-indexes on Eddie Van Halen (26.14×), FL Studio (17.8×), Jack Antonoff (20.47×), and American Musical Supply (31.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Reverb.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.