Gibson Explorer Audience in United States

Gibson Explorer logo

Gibson Explorer has an estimated audience of 509,470 people in United States. 12.7% are female, 87.3% are male, average age 45.4. Top regions: California, Texas, Florida. Top brand affinities: Eddie Van Halen, Whitesnake, JBL, Glam rock, Livemusic.

The average Gibson Explorer fan in United States is 45.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eddie Van Halen, Whitesnake, JBL, with strongest over-indexing on Eddie Van Halen (44.32× the country average). Demographically, the Gibson Explorer audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Tradition, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Gibson Explorer fans

Demographic split for Gibson Explorer audience in United States
MetricValue
Female12.7%
Male87.3%
Average age45.4
Estimated audience size509,470

Audience persona

The typical Gibson Explorer fan in United States is more male, around 45.4 years old, with strong Tradition tendencies and a notable affinity for Eddie Van Halen.

Top regions in United States

Top regions ranked by reach for Gibson Explorer in United States
RegionReachAffinity
California54,6480.98×
Texas40,2680.92×
Florida29,2170.85×
New York25,0090.88×
Pennsylvania20,1241.17×
Illinois18,1831.07×
Ohio17,7661.13×
North Carolina16,4411.07×
Tennessee15,6411.53×
Michigan14,6261.1×
Georgia13,9550.89×
Washington12,7241.25×
Indiana11,8461.27×
New Jersey11,3030.87×
Arizona11,2021.08×
Virginia11,1810.9×
Massachusetts9,3510.93×
Missouri9,2391.13×
Kentucky8,5791.34×
Colorado8,4681.05×
Alabama7,9631.12×
Oregon7,8561.35×
Minnesota7,2430.99×
Wisconsin6,9850.91×
Oklahoma6,8061.2×
Maryland6,5750.75×
South Carolina6,3480.83×
Louisiana5,5810.85×
Utah4,9891.09×
Nevada4,8410.98×
Arkansas4,7211.12×
Connecticut4,6620.91×
Mississippi3,8480.92×
Iowa3,7140.88×
Kansas3,7030.92×
West Virginia3,2531.37×
New Mexico3,1571.24×
Idaho3,0041.18×
Nebraska2,2580.88×
New Hampshire2,0881.04×
Maine2,0751.14×
Hawaii1,6350.75×
Montana1,5461.09×
Rhode Island1,4440.89×
Delaware9970.71×
Alaska9060.83×
Washington, District of Columbia8950.58×
South Dakota7470.63×
North Dakota7270.69×
Vermont7100.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gibson Explorer audience
BrandAffinityCategory
Eddie Van Halen44.32×Music & Radio
Whitesnake41.3×Music & Radio
JBL18.76×Technology & Electronics
Glam rock23.38×Music & Radio
Livemusic5.71×Music & Radio
The Who23.46×Music & Radio
Kia Sportage20×Cars & Mobility
Black Sabbath15.3×Music & Radio
Dire Straits23.16×Music & Radio
Bass guitar3.64×Music & Radio
Indianapolis Motor Speedway9.93×Sports
Reverb.com14.47×Shopping
Korg22.99×Music & Radio
Day trading8.04×Business & Career
Singer-songwriter2.7×Music & Radio
Arturia26.31×Music & Radio
Jimi Hendrix10.64×Music & Radio
Blended whiskey7.43×Food & Beverages
AutoZone2.29×Cars & Mobility
Jimmy Page11.93×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gibson Explorer audience
TraitClusterScore
TraditionCONSERVATISM1.85
Risk AppetiteTHRILL1.74
LGBTQ+ IdentityOPEN1.29
Luxury OrientationPREMIUM1.24
Early Adopter MentalityPOWER1.14
PatriotismCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Gibson Explorer
CountryShare
United States55.4%
Canada5.6%
Japan5.3%

See Gibson Explorer audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Gibson Explorer have in United States?

Gibson Explorer has an estimated audience of 509,470 people in United States, concentrated in California and Texas.

What is the gender split and age of Gibson Explorer fans?

12.7% of Gibson Explorer fans are female, 87.3% are male, with an average age of 45.4 years.

Which brands do Gibson Explorer fans like most?

Gibson Explorer fans show strongest brand affinity for Eddie Van Halen (44.32×), Whitesnake (41.3×), and JBL (18.76×) over the country average.

Where do Gibson Explorer fans live in United States?

Gibson Explorer fans in United States are most concentrated in California (reach 54,648), Texas (reach 40,268), and Florida (reach 29,217). These three regions account for the largest share of the active audience.

What other brands do Gibson Explorer fans also like?

Beyond Gibson Explorer itself, the audience over-indexes on Whitesnake (41.3×), JBL (18.76×), Glam rock (23.38×), and Livemusic (5.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gibson Explorer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.