Rascasse Audience Intelligence

WikiHow Audience in United States

A data profile of the people who buy, follow and care about WikiHow in United States — modelled from more than twelve digital signal sources. WikiHow has an estimated audience of 768,849 people in United States.

#896among Website / Newspaper / Magazine in United States#304in Internet & Social Media

The average WikiHow fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Grokipedia, Mitch McConnell, Tiger, with strongest over-indexing on Grokipedia (303.48× the country average).

Demographically, the WikiHow audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WikiHow fan in United States is balanced, around 39.1 years old, with strong Spirituality tendencies and a notable affinity for Grokipedia.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WikiHow profile in United States.

Audience size
769K
in United States
Gender
46.5%♀
53.5% male
Age
39.1
average years
Country rank
#28171
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WikiHow

46.5% are female, 53.5% are male, average age 39.1.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for WikiHow audience in United States
MetricValue
Female46.5%
Male53.5%
Average age39.1
Estimated audience size768,849
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the WikiHow audience in United States
Age bracketShare%
16-1929%
20-2913%
30-3912%
40-4917%
50+28%
Fig. 04

Worldwide distribution

26.8%

of the worldwide WikiHow audience comes from United States.

Worldwide audience distribution share by country for WikiHow
CountryShare
United States26.8%
Brazil10.0%
China8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WikiHow audience in United States is strongest.

Fig. 05

Top regions by affinity

WikiHow fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.76×
02Idaho~6K1.48×
03Washington~20K1.33×
04Wyoming~1K1.24×
05Kansas~7K1.21×
06Alaska~2K1.21×
07Virginia~20K1.14×
08Texas~70K1.09×
09Georgia~30K1.09×
10Indiana~10K1.05×
11Maryland~10K1.05×
12Oregon~9K1.05×
13Oklahoma~9K1.04×
14Missouri~10K1.03×
15Nebraska~4K1.03×
16California~80K1.02×
17North Carolina~20K1.01×
18Colorado~10K0.99×
19Arkansas~6K0.99×
20New Hampshire~3K0.99×
21New York~40K0.98×
22Tennessee~10K0.98×
23Kentucky~9K0.98×
24Pennsylvania~20K0.96×
25Minnesota~10K0.96×
26West Virginia~3K0.96×
27Massachusetts~10K0.95×
28South Carolina~10K0.95×
29Mississippi~6K0.95×
30Michigan~20K0.94×
31Alabama~10K0.94×
32Connecticut~7K0.94×
33Montana~2K0.94×
34North Dakota~1K0.94×
35Illinois~20K0.93×
36New Mexico~3K0.92×
37Arizona~10K0.90×
38Wisconsin~10K0.90×
39Ohio~20K0.89×
40Iowa~6K0.89×
41Hawaii~3K0.89×
42New Jersey~20K0.88×
43Louisiana~9K0.88×
44Rhode Island~2K0.88×
45Florida~40K0.87×
46Nevada~6K0.87×
47South Dakota~2K0.87×
48Maine~2K0.86×
49Washington, District of Columbia~2K0.83×
50Delaware~2K0.78×
Fig. 06

Affinity by region

Affinity by region — WikiHow, United States
0.78×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WikiHow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WikiHow audience
#·InterestCategoryAffinity×
01GrokipediaInternet & Social Media303.48×
02Stray Dog (film)Movie / TV Show / Series64.96×
03DogTownMovies & TV54.30×
04Rhythm guitarMusic & Radio33.93×
05Guitar soloMusic & Radio13.57×
06Guitarist (magazine)Music & Radio12.39×
07University of North TexasBusiness & Career11.49×
08Jane GoodallPets & Animals9.14×
09TigerPets & Animals8.29×
10PolymarketBusiness & Career5.70×
11Blues rockMusic & Radio5.42×
12String instrumentMusic & Radio5.39×
13United States SenatePolitics & Society4.58×
14Madea's Class ReunionMovies & TV4.35×
15PerfectionBusiness & Career4.15×
16Mitch McConnellPolitics & Society3.88×
17SiblingKids & Family3.50×
18MSNNews2.98×
19Rock musicMusic & Radio2.22×
20Donald TrumpPolitics & Society2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WikiHow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WikiHow audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.34×
PatriotismCONSERVATISM2.18×
Community OrientationOPEN1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WikiHow audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
Healthy LifestyleBALANCE1.14×
IndulgenceJOY1.21×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WikiHow have in United States?

WikiHow has an estimated audience of 768,849 people in United States, concentrated in California and Texas.

02

What is the gender split and age of WikiHow fans?

46.5% of WikiHow fans are female, 53.5% are male, with an average age of 39.1 years.

03

Which brands do WikiHow fans like most?

WikiHow fans show strongest brand affinity for Grokipedia (303.48×), Mitch McConnell (3.88×), and Tiger (8.29×) over the country average.

04

Where do WikiHow fans live in United States?

WikiHow fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do WikiHow fans also like?

Beyond WikiHow itself, the audience over-indexes on Mitch McConnell (3.88×), Tiger (8.29×), Stray Dog (film) (64.96×), and DogTown (54.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See WikiHow audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WikiHow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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