WikiHow Audience in United States
WikiHow has an estimated audience of 756,305 people in United States. 46.5% are female, 53.5% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Grokipedia, Tiger, Stray Dog (film), DogTown, Rhythm guitar.
The average WikiHow fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grokipedia, Tiger, Stray Dog (film), with strongest over-indexing on Grokipedia (303.48× the country average). Demographically, the WikiHow audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Need for Security, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of WikiHow fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 39.1 |
| Estimated audience size | 756,305 |
Audience persona
The typical WikiHow fan in United States is balanced, around 39.1 years old, with strong Need for Security tendencies and a notable affinity for Grokipedia.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 89,441 | 1.08× |
| Texas | 68,792 | 1.06× |
| Florida | 48,642 | 0.95× |
| New York | 40,313 | 0.95× |
| Georgia | 25,595 | 1.1× |
| Illinois | 24,828 | 0.99× |
| Pennsylvania | 24,399 | 0.96× |
| North Carolina | 24,181 | 1.06× |
| Washington | 21,621 | 1.43× |
| Virginia | 21,219 | 1.15× |
| Ohio | 20,850 | 0.89× |
| Michigan | 19,550 | 0.99× |
| New Jersey | 17,697 | 0.92× |
| Tennessee | 15,967 | 1.05× |
| Arizona | 15,490 | 1× |
| Massachusetts | 15,002 | 1.01× |
| Maryland | 14,515 | 1.12× |
| Indiana | 14,137 | 1.02× |
| Missouri | 13,184 | 1.08× |
| Colorado | 12,399 | 1.04× |
| Utah | 11,346 | 1.68× |
| Minnesota | 11,154 | 1.03× |
| South Carolina | 10,103 | 0.89× |
| Alabama | 10,000 | 0.95× |
| Wisconsin | 9,315 | 0.82× |
| Oregon | 9,086 | 1.05× |
| Oklahoma | 8,936 | 1.06× |
| Louisiana | 8,586 | 0.88× |
| Kentucky | 8,482 | 0.89× |
| Connecticut | 7,084 | 0.93× |
| Nevada | 6,710 | 0.92× |
| Arkansas | 6,343 | 1.02× |
| Kansas | 6,212 | 1.04× |
| Iowa | 5,607 | 0.9× |
| Idaho | 5,408 | 1.43× |
| Mississippi | 5,320 | 0.85× |
| Nebraska | 3,856 | 1.02× |
| New Mexico | 3,647 | 0.96× |
| West Virginia | 3,126 | 0.89× |
| Hawaii | 3,058 | 0.94× |
| New Hampshire | 2,716 | 0.91× |
| Maine | 2,328 | 0.86× |
| Rhode Island | 2,097 | 0.87× |
| Alaska | 1,998 | 1.24× |
| Montana | 1,915 | 0.91× |
| Washington, District of Columbia | 1,842 | 0.81× |
| Delaware | 1,494 | 0.72× |
| South Dakota | 1,460 | 0.84× |
| Vermont | 1,286 | 0.97× |
| North Dakota | 1,279 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grokipedia | 303.48× | Internet & Social Media |
| Tiger | 8.29× | Pets & Animals |
| Stray Dog (film) | 64.96× | |
| DogTown | 54.3× | Movies & TV |
| Rhythm guitar | 33.93× | Music & Radio |
| Fox News Channel | 2.52× | Movies & TV |
| String instrument | 5.39× | Music & Radio |
| Jane Goodall | 9.14× | Pets & Animals |
| Perfection | 4.15× | Business & Career |
| Guitar solo | 13.57× | Music & Radio |
| University of North Texas | 11.49× | Business & Career |
| Blues rock | 5.42× | Music & Radio |
| United States Senate | 4.58× | Politics & Society |
| MSN | 2.98× | News |
| Rock music | 2.22× | Music & Radio |
| Sibling | 3.5× | Kids & Family |
| Animal rights | 4.27× | Politics & Society |
| Polymarket | 5.7× | Business & Career |
| Survival skills | 3.67× | Politics & Society |
| Jazz fusion | 5.06× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.61 |
| Individualism | JOY | 1.72 |
| LGBTQ+ Identity | OPEN | 1.48 |
| Spirituality | BALANCE | 1.43 |
| Extroversion | THRILL | 1.43 |
| Mindfulness | BALANCE | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| Brazil | 9.9% |
| China | 8.7% |
See WikiHow audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does WikiHow have in United States?
WikiHow has an estimated audience of 756,305 people in United States, concentrated in California and Texas.
What is the gender split and age of WikiHow fans?
46.5% of WikiHow fans are female, 53.5% are male, with an average age of 39.1 years.
Which brands do WikiHow fans like most?
WikiHow fans show strongest brand affinity for Grokipedia (303.48×), Tiger (8.29×), and Stray Dog (film) (64.96×) over the country average.
Where do WikiHow fans live in United States?
WikiHow fans in United States are most concentrated in California (reach 89,441), Texas (reach 68,792), and Florida (reach 48,642). These three regions account for the largest share of the active audience.
What other brands do WikiHow fans also like?
Beyond WikiHow itself, the audience over-indexes on Tiger (8.29×), Stray Dog (film) (64.96×), DogTown (54.3×), and Rhythm guitar (33.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WikiHow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.