DogTown Audience in United States
DogTown has an estimated audience of 297,583 people in United States. 62.0% are female, 38.0% are male, average age 41.3. Top regions: New York, California, Florida. Top brand affinities: Grinch, Hibachi, Israel, Grammarly, Google Home.
The average DogTown fan in United States is 41.3 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Grinch, Hibachi, Israel, with strongest over-indexing on Grinch (11.09× the country average). Demographically, the DogTown audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of DogTown fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 41.3 |
| Estimated audience size | 297,583 |
Audience persona
The typical DogTown fan in United States is more female, around 41.3 years old, with strong Pet Ownership tendencies and a notable affinity for Grinch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 92,042 | 5.54× |
| California | 49,486 | 1.51× |
| Florida | 33,358 | 1.66× |
| Ohio | 31,938 | 3.48× |
| Virginia | 19,931 | 2.75× |
| Connecticut | 16,415 | 5.5× |
| Missouri | 12,992 | 2.71× |
| Texas | 9,569 | 0.37× |
| Massachusetts | 8,534 | 1.46× |
| Pennsylvania | 6,900 | 0.69× |
| Kentucky | 6,894 | 1.85× |
| Alabama | 6,624 | 1.59× |
| Oregon | 5,852 | 1.72× |
| Illinois | 5,625 | 0.57× |
| Arizona | 4,937 | 0.81× |
| Indiana | 4,551 | 0.84× |
| Utah | 4,273 | 1.6× |
| North Carolina | 3,815 | 0.43× |
| Washington | 3,791 | 0.64× |
| Michigan | 3,750 | 0.48× |
| Georgia | 3,497 | 0.38× |
| Arkansas | 3,290 | 1.34× |
| Tennessee | 3,079 | 0.52× |
| New Jersey | 2,813 | 0.37× |
| Colorado | 2,411 | 0.51× |
| Maryland | 2,131 | 0.42× |
| Nevada | 1,890 | 0.66× |
| Oklahoma | 1,847 | 0.56× |
| Iowa | 1,559 | 0.64× |
| Wisconsin | 1,480 | 0.33× |
| Minnesota | 1,447 | 0.34× |
| South Carolina | 1,415 | 0.32× |
| Louisiana | 1,081 | 0.28× |
| New Hampshire | 931 | 0.79× |
| Kansas | 832 | 0.35× |
| Hawaii | 775 | 0.61× |
| Idaho | 680 | 0.46× |
| Mississippi | 677 | 0.28× |
| Maine | 672 | 0.63× |
| New Mexico | 627 | 0.42× |
| Rhode Island | 584 | 0.62× |
| West Virginia | 524 | 0.38× |
| Washington, District of Columbia | 480 | 0.54× |
| Nebraska | 457 | 0.31× |
| Montana | 320 | 0.39× |
| Vermont | 306 | 0.58× |
| Alaska | 289 | 0.45× |
| Delaware | 256 | 0.31× |
| South Dakota | 229 | 0.33× |
| North Dakota | 223 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grinch | 11.09× | Movies & TV |
| Hibachi | 13.12× | Food & Beverages |
| Israel | 3.44× | Travel & Leisure |
| Grammarly | 6.68× | Business & Career |
| Google Home | 7.8× | Technology & Electronics |
| Jeep Wagoneer | 5.91× | Cars & Mobility |
| JamBase | 11.65× | Music & Radio |
| Elsword | 15.9× | Games |
| Collectable | 1.53× | Kids & Family |
| John Stuart Mill | 16.29× | Politics & Society |
| Cleveland Clinic | 5× | Health |
| Nebraska Cornhuskers football | 2.8× | Sports |
| ENA (Emergency Nurses Association) | 8.27× | Health |
| The Nice Guys | 5.17× | Movies & TV |
| Home staging | 3.34× | Home & Garden |
| Bank account | 1.52× | Business & Career |
| On the Border Mexican Grill & Cantina | 4.03× | Food & Beverages |
| Passaic County, New Jersey | 5.84× | Travel & Leisure |
| JibJab | 2.95× | Internet & Social Media |
| Corona (band) | 2.87× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.62 |
| Tradition | CONSERVATISM | 1.52 |
| Community Orientation | OPEN | 1.49 |
| Patriotism | CONSERVATISM | 1.47 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Family Orientation | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.2% |
| United Kingdom | 9.2% |
| Japan | 7.4% |
See DogTown audiences in other countries
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Frequently asked questions
How many fans does DogTown have in United States?
DogTown has an estimated audience of 297,583 people in United States, concentrated in New York and California.
What is the gender split and age of DogTown fans?
62.0% of DogTown fans are female, 38.0% are male, with an average age of 41.3 years.
Which brands do DogTown fans like most?
DogTown fans show strongest brand affinity for Grinch (11.09×), Hibachi (13.12×), and Israel (3.44×) over the country average.
Where do DogTown fans live in United States?
DogTown fans in United States are most concentrated in New York (reach 92,042), California (reach 49,486), and Florida (reach 33,358). These three regions account for the largest share of the active audience.
What other brands do DogTown fans also like?
Beyond DogTown itself, the audience over-indexes on Hibachi (13.12×), Israel (3.44×), Grammarly (6.68×), and Google Home (7.8×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for DogTown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.