Rascasse Audience Intelligence

DogTown Audience in United States

A data profile of the people who buy, follow and care about DogTown in United States — modelled from more than twelve digital signal sources. DogTown has an estimated audience of 304,452 people in United States.

#4314among Movie / TV Show / Series in United States#8687in Movies & TV

The average DogTown fan in United States is 41.3 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include st louis blues, WikiHow, Watch Dogs, with strongest over-indexing on st louis blues (35.48× the country average).

Demographically, the DogTown audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DogTown fan in United States is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for st louis blues.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DogTown profile in United States.

Audience size
304K
in United States
Gender
62.0%♀
38.0% male
Age
41.3
average years
Country rank
#48009
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DogTown viewers

62.0% are female, 38.0% are male, average age 41.3.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for DogTown audience in United States
MetricValue
Female62.0%
Male38.0%
Average age41.3
Estimated audience size304,452
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the DogTown audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3917%
40-4922%
50+27%
Fig. 04

Worldwide distribution

65.2%

of the worldwide DogTown audience comes from United States.

Worldwide audience distribution share by country for DogTown
CountryShare
United States65.2%
United Kingdom9.7%
Japan7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DogTown audience in United States is strongest.

Fig. 05

Top regions by affinity

DogTown fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~30K8.70×
02New York~100K6.50×
03Missouri~10K3.00×
04Ohio~30K2.96×
05Virginia~20K2.52×
06Florida~50K2.32×
07Oregon~7K1.93×
08Kentucky~6K1.61×
09California~50K1.39×
10Alabama~6K1.38×
11Massachusetts~8K1.32×
12Utah~4K1.32×
13Arkansas~3K1.14×
14Alaska<1K0.84×
15Vermont<1K0.84×
16New Hampshire<1K0.83×
17North Dakota<1K0.83×
18South Dakota<1K0.82×
19Rhode Island<1K0.78×
20Montana<1K0.78×
21Indiana~4K0.77×
22Maine<1K0.77×
23Hawaii<1K0.76×
24Delaware<1K0.76×
25Arizona~4K0.73×
26West Virginia~1K0.73×
27Iowa~2K0.72×
28Washington, District of Columbia<1K0.72×
29Idaho~1K0.71×
30Nebraska~1K0.69×
31New Mexico~1K0.68×
32Nevada~2K0.67×
33Oklahoma~2K0.66×
34Mississippi~2K0.66×
35Pennsylvania~6K0.63×
36Kansas~1K0.62×
37Washington~4K0.60×
38Illinois~6K0.57×
39Tennessee~3K0.56×
40Louisiana~2K0.56×
41Colorado~3K0.54×
42South Carolina~2K0.51×
43Michigan~4K0.50×
44Maryland~3K0.50×
45Wisconsin~2K0.50×
46Minnesota~2K0.49×
47New Jersey~4K0.47×
48North Carolina~4K0.45×
49Georgia~4K0.43×
50Texas~9K0.37×
Fig. 06

Affinity by region

Affinity by region — DogTown, United States
0.37×1.00×8.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DogTown audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DogTown audience
#·InterestCategoryAffinity×
01WikiHowInternet & Social Media54.30×
02Dogo ArgentinoPets & Animals38.52×
03Project CARSGames37.05×
04st louis bluesSports35.48×
05Watch DogsGames31.41×
06Sim racingGames20.00×
07Cane CorsoFood & Beverages10.85×
08Jonah HillMovies & TV8.12×
09St. Louis CardinalsSports6.95×
10MongoliaTravel & Leisure6.38×
11Drudge ReportSports4.71×
12Nonprofit organizationPolitics & Society2.33×
13GrillingFood & Beverages2.32×
14WineFood & Beverages2.20×
15Alcoholic beveragesFood & Beverages1.98×
16PinterestInternet & Social Media1.95×
17RecipesFood & Beverages1.91×
18Home improvementHome & Garden1.87×
19CookingFood & Beverages1.82×
20Donald TrumpPolitics & Society1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DogTown audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DogTown audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.49×
Family OrientationCONSERVATISM1.67×
IndividualismJOY1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DogTown audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.86×
ExtroversionTHRILL0.88×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DogTown have in United States?

DogTown has an estimated audience of 304,452 people in United States, concentrated in New York and Florida.

02

What is the gender split and age of DogTown viewers?

62.0% of DogTown fans are female, 38.0% are male, with an average age of 41.3 years.

03

Which brands do DogTown fans like most?

DogTown fans show strongest brand affinity for st louis blues (35.48×), WikiHow (54.3×), and Watch Dogs (31.41×) over the country average.

04

Where do DogTown fans live in United States?

DogTown fans in United States are most concentrated in New York (reach ~100K), Florida (reach ~50K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do DogTown fans also like?

Beyond DogTown itself, the audience over-indexes on WikiHow (54.3×), Watch Dogs (31.41×), Dogo Argentino (38.52×), and Cane Corso (10.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for DogTown. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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