Rascasse Audience Intelligence

Project CARS Audience in United States

A data profile of the people who buy, follow and care about Project CARS in United States — modelled from more than twelve digital signal sources. Project CARS has an estimated audience of 574,409 people in United States.

#4among Racing in United States#423among Video / Board Game in United States#714in Games

The average Project CARS fan in United States is 32.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Need for Speed (film), Sarah Michelle Gellar, Ryan Phillippe, with strongest over-indexing on Need for Speed (film) (140.47× the country average).

Demographically, the Project CARS audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Project CARS fan in United States is more male, around 32.4 years old, with strong Patriotism tendencies and a notable affinity for Need for Speed (film).

Category: Games · Type: Video / Board Game · Subtype: Racing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Project CARS profile in United States.

Audience size
574K
in United States
Gender
18.0%♀
82.0% male
Age
32.4
average years
Country rank
#33705
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Project CARS fans

18.0% are female, 82.0% are male, average age 32.4.

Fig. 02

Gender split

18.0%
Female
82.0%
Male
Demographic split for Project CARS audience in United States
MetricValue
Female18.0%
Male82.0%
Average age32.4
Estimated audience size574,409
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the Project CARS audience in United States
Age bracketShare%
16-1935%
20-2925%
30-3918%
40-4913%
50+9%
Fig. 04

Worldwide distribution

21.5%

of the worldwide Project CARS audience comes from United States.

Worldwide audience distribution share by country for Project CARS
CountryShare
United States21.5%
United Kingdom14.0%
Italy7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Project CARS audience in United States is strongest.

Fig. 05

Top regions by affinity

Project CARS fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~9K6.98×
02Kansas~5K1.14×
03Oregon~7K1.12×
04Oklahoma~7K1.08×
05Nevada~6K1.05×
06Nebraska~3K1.03×
07North Dakota~1K1.00×
08Virginia~10K0.99×
09Arizona~10K0.98×
10Washington~10K0.98×
11Missouri~9K0.98×
12Mississippi~5K0.97×
13New Mexico~3K0.97×
14Idaho~3K0.97×
15Texas~50K0.95×
16Iowa~4K0.95×
17Alaska~1K0.95×
18California~60K0.94×
19Vermont<1K0.94×
20Indiana~10K0.93×
21Alabama~7K0.93×
22Colorado~8K0.92×
23Montana~1K0.92×
24Tennessee~10K0.91×
25Georgia~20K0.90×
26Minnesota~7K0.90×
27Louisiana~7K0.90×
28Kentucky~6K0.90×
29Arkansas~4K0.90×
30West Virginia~2K0.89×
31Hawaii~2K0.89×
32Utah~5K0.88×
33New Hampshire~2K0.88×
34Maine~2K0.88×
35Rhode Island~2K0.88×
36Delaware~1K0.88×
37Illinois~20K0.87×
38North Carolina~20K0.87×
39Maryland~9K0.87×
40Wisconsin~8K0.87×
41Washington, District of Columbia~1K0.86×
42Connecticut~5K0.85×
43Ohio~10K0.84×
44South Carolina~7K0.84×
45Florida~30K0.83×
46Michigan~10K0.82×
47Pennsylvania~20K0.80×
48New Jersey~10K0.78×
49Massachusetts~9K0.77×
50New York~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Project CARS, United States
0.74×1.00×6.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Project CARS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Project CARS audience
#·InterestCategoryAffinity×
01Need for Speed (film)Movies & TV140.47×
02Kingdom Come: DeliveranceGames100.14×
03Forza Motorsport 5Games83.30×
04RFactor 2Games75.72×
05Sarah Michelle GellarMovies & TV49.23×
06Crucial MemoryTechnology & Electronics43.58×
07Forza HorizonGames38.48×
08Ryan PhillippeMovies & TV35.53×
09Fantasia (1940 film)Movies & TV31.23×
10Lee PriestSports30.64×
11Final Fantasy XGames16.68×
12Need for SpeedGames15.44×
13National Auto Sport AssociationSports13.93×
14The Matrix (franchise)Movies & TV13.44×
15Race trackSports13.08×
16Final Fantasy XIVGames11.73×
17SimulationGames11.15×
18Stock car racingSports10.99×
19AutoZoneCars & Mobility2.97×
20Donald TrumpPolitics & Society2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Project CARS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Project CARS audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
Luxury OrientationPREMIUM1.36×
Need for SecurityCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Project CARS audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Community OrientationOPEN0.84×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Project CARS have in United States?

Project CARS has an estimated audience of 574,409 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Project CARS fans?

18.0% of Project CARS fans are female, 82.0% are male, with an average age of 32.4 years.

03

Which brands do Project CARS fans like most?

Project CARS fans show strongest brand affinity for Need for Speed (film) (140.47×), Sarah Michelle Gellar (49.23×), and Ryan Phillippe (35.53×) over the country average.

04

Where do Project CARS fans live in United States?

Project CARS fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Project CARS fans also like?

Beyond Project CARS itself, the audience over-indexes on Sarah Michelle Gellar (49.23×), Ryan Phillippe (35.53×), Kingdom Come: Deliverance (100.14×), and Forza Horizon (38.48×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Project CARS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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