Project CARS Audience in United States

Project CARS logo

Project CARS has an estimated audience of 574,662 people in United States. 18.0% are female, 82.0% are male, average age 32.4. Top regions: California, Texas, Florida. Top brand affinities: Need for Speed (film), Sarah Michelle Gellar, Ryan Phillippe, Kingdom Come: Deliverance, Forza Horizon.

The average Project CARS fan in United States is 32.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Need for Speed (film), Sarah Michelle Gellar, Ryan Phillippe, with strongest over-indexing on Need for Speed (film) (140.47× the country average). Demographically, the Project CARS audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Family Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Racing

Demographics of Project CARS fans

Demographic split for Project CARS audience in United States
MetricValue
Female18.0%
Male82.0%
Average age32.4
Estimated audience size574,662

Audience persona

The typical Project CARS fan in United States is more male, around 32.4 years old, with strong Family Orientation tendencies and a notable affinity for Need for Speed (film).

Top regions in United States

Top regions ranked by reach for Project CARS in United States
RegionReachAffinity
California58,3940.92×
Texas49,1170.99×
Florida33,7030.87×
New York24,8850.77×
Illinois17,7010.92×
Georgia15,8030.89×
Virginia15,5391.11×
Pennsylvania15,1480.78×
North Carolina14,4880.84×
Ohio14,4730.82×
Arizona12,6371.08×
Washington12,2221.06×
Michigan12,0210.8×
New Jersey11,1640.76×
Tennessee10,4140.9×
Missouri9,8021.06×
Indiana9,4620.9×
South Dakota9,3187.02×
Maryland8,8580.9×
Colorado8,7320.96×
Oregon8,6521.31×
Oklahoma7,8281.23×
Alabama7,6620.95×
Massachusetts7,6340.67×
Minnesota7,4430.9×
Wisconsin7,1650.83×
Louisiana6,6950.9×
Nevada6,6441.2×
South Carolina6,5220.75×
Kentucky6,1740.86×
Kansas6,1651.36×
Mississippi4,6900.99×
Iowa4,2890.91×
Connecticut4,1460.72×
Arkansas3,9480.83×
Utah3,8400.75×
Nebraska3,1651.1×
Idaho2,8230.98×
New Mexico2,7400.95×
Hawaii1,9330.78×
West Virginia1,7320.65×
New Hampshire1,3010.57×
Washington, District of Columbia1,2060.7×
Montana1,1970.75×
Maine1,1340.55×
Rhode Island1,0540.58×
North Dakota1,0220.87×
Wyoming9481.11×
Alaska8640.7×
Delaware7990.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Project CARS audience
BrandAffinityCategory
Need for Speed (film)140.47×Movies & TV
Sarah Michelle Gellar49.23×Movies & TV
Ryan Phillippe35.53×Movies & TV
Kingdom Come: Deliverance100.14×Games
Forza Horizon38.48×Games
Fantasia (1940 film)31.23×Movies & TV
Forza Motorsport 583.3×Games
Simulation11.15×Games
Final Fantasy X16.68×Games
Stock car racing10.99×Sports
Race track13.08×Sports
Crucial Memory43.58×Technology & Electronics
Fox News Channel2.2×Movies & TV
Need for Speed15.44×Games
Lee Priest30.64×Sports
AutoZone2.97×Cars & Mobility
RFactor 275.72×Games
The Matrix (franchise)13.44×Movies & TV
Final Fantasy XIV11.73×Games
Final Fantasy7.78×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Project CARS audience
TraitClusterScore
Family OrientationCONSERVATISM1.8
Early Adopter MentalityPOWER1.78
Luxury OrientationPREMIUM1.69
Need for SecurityCONSERVATISM1.37
Risk AppetiteTHRILL1.3
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Project CARS
CountryShare
United States21.5%
United Kingdom14.0%
Italy7.8%

See Project CARS audiences in other countries

More Racing audiences in United States

Frequently asked questions

How many fans does Project CARS have in United States?

Project CARS has an estimated audience of 574,662 people in United States, concentrated in California and Texas.

What is the gender split and age of Project CARS fans?

18.0% of Project CARS fans are female, 82.0% are male, with an average age of 32.4 years.

Which brands do Project CARS fans like most?

Project CARS fans show strongest brand affinity for Need for Speed (film) (140.47×), Sarah Michelle Gellar (49.23×), and Ryan Phillippe (35.53×) over the country average.

Where do Project CARS fans live in United States?

Project CARS fans in United States are most concentrated in California (reach 58,394), Texas (reach 49,117), and Florida (reach 33,703). These three regions account for the largest share of the active audience.

What other brands do Project CARS fans also like?

Beyond Project CARS itself, the audience over-indexes on Sarah Michelle Gellar (49.23×), Ryan Phillippe (35.53×), Kingdom Come: Deliverance (100.14×), and Forza Horizon (38.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Project CARS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.