Stock car racing Audience in United States

Stock car racing logo

Stock car racing has an estimated audience of 6,299,046 people in United States. 28.1% are female, 71.9% are male, average age 39.3. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Keith Stanfield, Urban Outfitters, Hipster, Alaska.

The average Stock car racing fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Keith Stanfield, Urban Outfitters, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Stock car racing audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Stock car racing fans

Demographic split for Stock car racing audience in United States
MetricValue
Female28.1%
Male71.9%
Average age39.3
Estimated audience size6,299,046

Audience persona

The typical Stock car racing fan in United States is more male, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Stock car racing in United States
RegionReachAffinity
California419,8350.61×
Florida369,7280.87×
Texas328,5370.61×
New York257,9720.73×
North Carolina243,6721.29×
Illinois219,1691.04×
Pennsylvania213,5181.01×
Ohio182,4430.94×
Wisconsin157,9291.67×
Georgia151,9890.78×
Michigan143,3540.87×
Indiana142,4891.24×
Tennessee137,0511.08×
Virginia126,5750.82×
Missouri124,1971.22×
Iowa123,4762.38×
South Carolina113,8161.2×
Minnesota113,1871.25×
New Jersey109,5410.68×
Washington96,6070.76×
Arizona93,5520.73×
Colorado86,5570.87×
Oklahoma83,2691.19×
Massachusetts80,3780.65×
Kentucky79,1721×
Alabama69,9130.79×
Maryland65,5720.61×
Oregon65,1410.9×
Arkansas62,0561.2×
Kansas56,3611.14×
Nebraska55,1841.75×
Connecticut51,8590.82×
Nevada43,9890.72×
Louisiana41,8860.52×
Mississippi37,3630.72×
Utah36,8510.65×
Montana34,4161.97×
Idaho30,3410.96×
New Hampshire29,8351.2×
Maine26,1261.16×
New Mexico25,2950.8×
West Virginia24,8100.85×
Hawaii22,4780.83×
South Dakota22,4551.54×
North Dakota16,8181.3×
Vermont13,6431.23×
Delaware12,4220.71×
Alaska12,0450.89×
Wyoming11,3911.22×
Rhode Island11,2040.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stock car racing audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Keith Stanfield8.45×Movies & TV
Urban Outfitters1.68×Shopping
Hipster8.45×Politics & Society
Alaska1.5×Travel & Leisure
Vocal harmony3.53×Music & Radio
Governor of Michigan5.62×Politics & Society
Israel1.59×Travel & Leisure
Wok4.91×Food & Beverages
Grinch2.94×Movies & TV
Home staging3.65×Home & Garden
MK2.81×Music & Radio
Hog Hunting2.2×Sports
Hibachi4.9×Food & Beverages
Gift registry7.85×Kids & Family
South Asian cuisine5.09×Food & Beverages
Goop3.01×Internet & Social Media
Captain America (1990 film)2.54×Movies & TV
Comayagua12.99×Travel & Leisure
JDSU1.71×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stock car racing audience
TraitClusterScore
Career OrientationPOWER1.39
PatriotismCONSERVATISM1.38
Risk AppetiteTHRILL1.34
DIY MentalityTHRILL1.21
Need for SecurityCONSERVATISM1.18
ExtroversionTHRILL1.07

Worldwide distribution

Worldwide audience distribution share by country for Stock car racing
CountryShare
United States62.6%
Canada3.3%
United Kingdom3.1%

See Stock car racing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Stock car racing have in United States?

Stock car racing has an estimated audience of 6,299,046 people in United States, concentrated in California and Florida.

What is the gender split and age of Stock car racing fans?

28.1% of Stock car racing fans are female, 71.9% are male, with an average age of 39.3 years.

Which brands do Stock car racing fans like most?

Stock car racing fans show strongest brand affinity for Keene, New Hampshire (675×), Keith Stanfield (8.45×), and Urban Outfitters (1.68×) over the country average.

Where do Stock car racing fans live in United States?

Stock car racing fans in United States are most concentrated in California (reach 419,835), Florida (reach 369,728), and Texas (reach 328,537). These three regions account for the largest share of the active audience.

What other brands do Stock car racing fans also like?

Beyond Stock car racing itself, the audience over-indexes on Keith Stanfield (8.45×), Urban Outfitters (1.68×), Hipster (8.45×), and Alaska (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stock car racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.