Rascasse Audience Intelligence

Daytona International Speedway Audience in United States

A data profile of the people who buy, follow and care about Daytona International Speedway in United States — modelled from more than twelve digital signal sources. Daytona International Speedway has an estimated audience of 6,729,896 people in United States.

#1among Racecourse in United States#340among POI in United States#428in Sports

The average Daytona International Speedway fan in United States is 40.6 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, North Carolina, Georgia.

Top brand affinities include Kyle Busch, Indianapolis Motor Speedway, Kennedy Space Center, with strongest over-indexing on Kyle Busch (14.98× the country average).

Demographically, the Daytona International Speedway audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Daytona International Speedway fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Kyle Busch.

Category: Sports · Type: POI · Subtype: Racecourse

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Daytona International Speedway profile in United States.

Audience size
6.7M
in United States
Gender
39.7%♀
60.3% male
Age
40.6
average years
Country rank
#5194
POI in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Daytona International Speedway fans

39.7% are female, 60.3% are male, average age 40.6.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Daytona International Speedway audience in United States
MetricValue
Female39.7%
Male60.3%
Average age40.6
Estimated audience size6,729,896
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Daytona International Speedway audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

40.1%

of the worldwide Daytona International Speedway audience comes from United States.

Worldwide audience distribution share by country for Daytona International Speedway
CountryShare
United States40.1%
United Kingdom4.3%
Italy3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Daytona International Speedway audience in United States is strongest.

Fig. 05

Top regions by affinity

Daytona International Speedway fans by region: top regions in United States
#RegionReachAffinity×
01Florida~5M12.23×
02South Carolina~200K1.68×
03North Carolina~300K1.50×
04Georgia~300K1.35×
05West Virginia~40K1.32×
06Iowa~70K1.26×
07Maine~30K1.16×
08Tennessee~200K1.13×
09Indiana~100K1.09×
10Vermont~10K1.05×
11Wisconsin~100K1.04×
12Alabama~100K1.04×
13Kentucky~90K1.01×
14Virginia~200K0.99×
15Ohio~200K0.97×
16New Hampshire~30K0.97×
17South Dakota~10K0.96×
18North Dakota~10K0.96×
19Pennsylvania~200K0.90×
20Delaware~20K0.89×
21Connecticut~60K0.87×
22Michigan~200K0.86×
23Mississippi~50K0.82×
24Nebraska~30K0.79×
25Missouri~90K0.78×
26Minnesota~70K0.76×
27Arkansas~40K0.75×
28Montana~10K0.75×
29Rhode Island~20K0.74×
30Alaska~10K0.74×
31Kansas~40K0.73×
32Louisiana~60K0.70×
33Idaho~20K0.70×
34Oklahoma~50K0.67×
35Maryland~70K0.65×
36Illinois~100K0.63×
37New York~200K0.60×
38New Jersey~100K0.60×
39Colorado~60K0.60×
40New Mexico~20K0.60×
41Hawaii~20K0.59×
42Massachusetts~80K0.58×
43Washington, District of Columbia~10K0.58×
44Arizona~80K0.56×
45Nevada~40K0.55×
46Oregon~40K0.53×
47Utah~30K0.52×
48Washington~70K0.49×
49Texas~300K0.45×
50California~300K0.35×
Fig. 06

Affinity by region

Affinity by region — Daytona International Speedway, United States
0.35×1.00×12.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Daytona International Speedway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Daytona International Speedway audience
#·InterestCategoryAffinity×
01University of the Fraser ValleyBusiness & Career45.23×
02Chicagoland SpeedwaySports44.65×
03Martinsville SpeedwayBrand44.16×
04Homestead-Miami SpeedwaySports37.32×
05Texas Motor SpeedwaySports33.84×
06Kennedy Space CenterCars & Mobility33.22×
07Kurt BuschSports31.84×
08Michigan International SpeedwaySports30.14×
09Indianapolis Motor SpeedwaySports26.01×
10Randy MossSports24.78×
11Bristol Motor SpeedwaySports24.67×
12Kyle LarsonSports24.15×
13Charlotte Motor SpeedwaySports22.89×
14Daytona 500Sports21.91×
15Kyle BuschSports14.98×
16Greater OrlandoTravel & Leisure12.84×
17Tampa Bay AreaTravel & Leisure9.11×
18NASCARSports5.31×
19AutoZoneCars & Mobility3.20×
20FIFA World Cup 2026Sports1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Daytona International Speedway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Daytona International Speedway audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
DIY MentalityTHRILL1.62×
Risk AppetiteTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Daytona International Speedway audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.98×
Healthy LifestyleBALANCE1.01×
SustainabilityBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Daytona International Speedway have in United States?

Daytona International Speedway has an estimated audience of 6,729,896 people in United States, concentrated in Florida and North Carolina.

02

What is the gender split and age of Daytona International Speedway fans?

39.7% of Daytona International Speedway fans are female, 60.3% are male, with an average age of 40.6 years.

03

Which brands do Daytona International Speedway fans like most?

Daytona International Speedway fans show strongest brand affinity for Kyle Busch (14.98×), Indianapolis Motor Speedway (26.01×), and Kennedy Space Center (33.22×) over the country average.

04

Where do Daytona International Speedway fans live in United States?

Daytona International Speedway fans in United States are most concentrated in Florida (reach ~5M), North Carolina (reach ~300K), and Georgia (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Daytona International Speedway fans also like?

Beyond Daytona International Speedway itself, the audience over-indexes on Indianapolis Motor Speedway (26.01×), Kennedy Space Center (33.22×), Homestead-Miami Speedway (37.32×), and University of the Fraser Valley (45.23×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Daytona International Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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