Daytona International Speedway Audience in United States

Daytona International Speedway logo

Daytona International Speedway has an estimated audience of 6,729,896 people in United States. 39.7% are female, 60.3% are male, average age 40.6. Top regions: Florida, North Carolina, Georgia. Top brand affinities: Indianapolis Motor Speedway, Kennedy Space Center, Homestead-Miami Speedway, University of the Fraser Valley, Chicagoland Speedway.

The average Daytona International Speedway fan in United States is 40.6 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, North Carolina, Georgia. Top brand affinities include Indianapolis Motor Speedway, Kennedy Space Center, Homestead-Miami Speedway, with strongest over-indexing on Indianapolis Motor Speedway (26.01× the country average). Demographically, the Daytona International Speedway audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Racecourse

Demographics of Daytona International Speedway fans

Demographic split for Daytona International Speedway audience in United States
MetricValue
Female39.7%
Male60.3%
Average age40.6
Estimated audience size6,729,896

Audience persona

The typical Daytona International Speedway fan in United States is more male, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Indianapolis Motor Speedway.

Top regions in United States

Top regions ranked by reach for Daytona International Speedway in United States
RegionReachAffinity
Florida4,170,2259.15×
North Carolina322,3391.59×
Georgia296,3091.43×
Texas278,7520.48×
California270,4830.37×
New York244,0130.65×
Ohio228,2261.1×
Pennsylvania222,7940.98×
South Carolina168,1241.66×
Virginia167,0491.02×
Michigan164,7430.94×
Tennessee162,7741.21×
Illinois154,3100.69×
Indiana147,6961.2×
Wisconsin117,3031.16×
New Jersey108,3230.63×
Missouri93,1530.86×
Alabama90,3310.96×
Kentucky89,6271.06×
Minnesota82,0040.85×
Iowa81,5571.47×
Massachusetts78,8860.59×
Arizona77,9340.57×
Maryland76,9020.66×
Washington67,2480.5×
Colorado65,8080.62×
Connecticut62,0510.92×
Louisiana60,7580.7×
Oklahoma50,1930.67×
Mississippi46,0900.83×
West Virginia43,2021.38×
Arkansas42,5090.77×
Kansas39,0500.74×
Oregon38,5040.5×
Nevada33,7170.52×
Maine29,5201.22×
Nebraska26,7560.79×
Utah26,4500.44×
New Hampshire25,1460.95×
Idaho21,1060.63×
New Mexico16,8600.5×
South Dakota15,7681.01×
Delaware15,2500.82×
North Dakota13,6960.99×
Rhode Island13,6650.64×
Vermont12,7171.08×
Montana12,2980.66×
Washington, District of Columbia8,3600.41×
Hawaii8,1580.28×
Wyoming7,3740.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Daytona International Speedway audience
BrandAffinityCategory
Indianapolis Motor Speedway26.01×Sports
Kennedy Space Center33.22×Cars & Mobility
Homestead-Miami Speedway37.32×Sports
University of the Fraser Valley45.23×Business & Career
Chicagoland Speedway44.65×Sports
Kyle Larson24.15×Sports
Texas Motor Speedway33.84×Sports
Randy Moss24.78×Sports
Greater Orlando12.84×Travel & Leisure
Tampa Bay Area9.11×Travel & Leisure
Martinsville Speedway44.16×
Daytona 50021.91×Sports
Bristol Motor Speedway24.67×Sports
Michigan International Speedway30.14×Sports
Dale Earnhardt13.59×Sports
NASCAR5.31×Sports
Charlotte Motor Speedway22.89×Sports
AutoZone3.2×Cars & Mobility
Richard Petty21.7×Sports
ConocoPhillips13.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Daytona International Speedway audience
TraitClusterScore
Risk AppetiteTHRILL2.2
Luxury OrientationPREMIUM1.64
ExtroversionTHRILL1.23
Convenience OrientationPREMIUM1.21
Need for SecurityCONSERVATISM1.11
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Daytona International Speedway
CountryShare
United States40.1%
United Kingdom4.3%
Italy3.5%

See Daytona International Speedway audiences in other countries

More Racecourse audiences in United States

Frequently asked questions

How many fans does Daytona International Speedway have in United States?

Daytona International Speedway has an estimated audience of 6,729,896 people in United States, concentrated in Florida and North Carolina.

What is the gender split and age of Daytona International Speedway fans?

39.7% of Daytona International Speedway fans are female, 60.3% are male, with an average age of 40.6 years.

Which brands do Daytona International Speedway fans like most?

Daytona International Speedway fans show strongest brand affinity for Indianapolis Motor Speedway (26.01×), Kennedy Space Center (33.22×), and Homestead-Miami Speedway (37.32×) over the country average.

Where do Daytona International Speedway fans live in United States?

Daytona International Speedway fans in United States are most concentrated in Florida (reach 4,170,225), North Carolina (reach 322,339), and Georgia (reach 296,309). These three regions account for the largest share of the active audience.

What other brands do Daytona International Speedway fans also like?

Beyond Daytona International Speedway itself, the audience over-indexes on Kennedy Space Center (33.22×), Homestead-Miami Speedway (37.32×), University of the Fraser Valley (45.23×), and Chicagoland Speedway (44.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Daytona International Speedway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.