Kennedy Space Center Audience in United States

Kennedy Space Center logo

Kennedy Space Center has an estimated audience of 2,887,568 people in United States. 54.2% are female, 45.8% are male, average age 41.6. Top regions: Florida, California, Texas. Top brand affinities: Daytona International Speedway, Visit Asheville, University of the Fraser Valley, Greater Orlando, Tampa Bay Area.

The average Kennedy Space Center fan in United States is 41.6 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Daytona International Speedway, Visit Asheville, University of the Fraser Valley, with strongest over-indexing on Daytona International Speedway (17.49× the country average). Demographically, the Kennedy Space Center audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: POI · Subtype: Space travel

Demographics of Kennedy Space Center fans

Demographic split for Kennedy Space Center audience in United States
MetricValue
Female54.2%
Male45.8%
Average age41.6
Estimated audience size2,887,568

Audience persona

The typical Kennedy Space Center fan in United States is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Daytona International Speedway.

Top regions in United States

Top regions ranked by reach for Kennedy Space Center in United States
RegionReachAffinity
Florida2,165,67615.11×
California214,4640.68×
Texas170,1120.69×
Georgia127,6661.44×
New York118,6620.74×
North Carolina93,3101.07×
Pennsylvania72,3630.74×
Ohio63,9920.72×
Virginia63,1690.9×
Illinois62,0650.65×
New Jersey58,0900.79×
Michigan55,1820.73×
South Carolina54,6591.26×
Tennessee46,6360.81×
Massachusetts43,1840.76×
Indiana42,9130.81×
Alabama40,7381.01×
Washington40,4130.7×
Arizona37,4680.64×
Colorado34,2210.75×
Maryland34,0140.69×
Missouri33,3330.72×
Wisconsin31,2780.72×
Minnesota30,6140.74×
Kentucky29,3320.81×
Louisiana22,9600.62×
Connecticut20,2250.7×
Utah19,8410.77×
Iowa16,8970.71×
Oregon16,7810.51×
Oklahoma16,4940.51×
Kansas15,0700.66×
Mississippi14,3680.6×
Nevada13,4340.48×
Arkansas12,7650.54×
New Hampshire9,5580.84×
West Virginia9,0990.68×
Idaho9,0400.62×
Washington, District of Columbia8,4180.97×
Maine8,2390.8×
Nebraska8,0720.56×
New Mexico6,6720.46×
Rhode Island5,5340.6×
Hawaii5,3160.43×
Delaware4,7180.59×
South Dakota4,4380.66×
North Dakota4,2020.71×
Montana4,0410.5×
Alaska3,8510.62×
Vermont3,2060.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kennedy Space Center audience
BrandAffinityCategory
Daytona International Speedway17.49×Sports
Visit Asheville64.83×
University of the Fraser Valley34.31×Business & Career
Greater Orlando13.84×Travel & Leisure
Tampa Bay Area8.59×Travel & Leisure
Blue Mountains Australia107.51×Travel & Leisure
Air charter20.04×Cars & Mobility
Kissimmee, Florida13.07×Travel & Leisure
Alta Badia79.32×Travel & Leisure
Tampa, Florida4.23×Travel & Leisure
Space Coast17.58×Travel & Leisure
Central Florida5.97×Travel & Leisure
Rocket launch19.11×
Everglades7.9×Travel & Leisure
AllTrails14.15×Internet & Social Media
Instrument rating31.86×Music & Radio
DeviantArt3.35×Internet & Social Media
Alabama2.4×Travel & Leisure
Dolomites17.83×Travel & Leisure
South Florida3.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kennedy Space Center audience
TraitClusterScore
PatriotismCONSERVATISM2.86
Risk AppetiteTHRILL1.8
Early Adopter MentalityPOWER1.51
Need for SecurityCONSERVATISM1.49
TravellingTHRILL1.43
Community OrientationOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for Kennedy Space Center
CountryShare
United States70.9%
United Kingdom4.9%
Canada2.4%

See Kennedy Space Center audiences in other countries

More Space travel audiences in United States

Frequently asked questions

How many fans does Kennedy Space Center have in United States?

Kennedy Space Center has an estimated audience of 2,887,568 people in United States, concentrated in Florida and California.

What is the gender split and age of Kennedy Space Center fans?

54.2% of Kennedy Space Center fans are female, 45.8% are male, with an average age of 41.6 years.

Which brands do Kennedy Space Center fans like most?

Kennedy Space Center fans show strongest brand affinity for Daytona International Speedway (17.49×), Visit Asheville (64.83×), and University of the Fraser Valley (34.31×) over the country average.

Where do Kennedy Space Center fans live in United States?

Kennedy Space Center fans in United States are most concentrated in Florida (reach 2,165,676), California (reach 214,464), and Texas (reach 170,112). These three regions account for the largest share of the active audience.

What other brands do Kennedy Space Center fans also like?

Beyond Kennedy Space Center itself, the audience over-indexes on Visit Asheville (64.83×), University of the Fraser Valley (34.31×), Greater Orlando (13.84×), and Tampa Bay Area (8.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kennedy Space Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.