Kissimmee, Florida Audience in United States

Kissimmee, Florida logo

Kissimmee, Florida has an estimated audience of 2,790,326 people in United States. 59.4% are female, 40.6% are male, average age 42.1. Top regions: Florida, Texas, California. Top brand affinities: Kennedy Space Center, Everglades, Daytona International Speedway, Planet Fitness, FIFA World Cup.

The average Kissimmee, Florida fan in United States is 42.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Kennedy Space Center, Everglades, Daytona International Speedway, with strongest over-indexing on Kennedy Space Center (18.98× the country average). Demographically, the Kissimmee, Florida audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Kissimmee, Florida fans

Demographic split for Kissimmee, Florida audience in United States
MetricValue
Female59.4%
Male40.6%
Average age42.1
Estimated audience size2,790,326

Audience persona

The typical Kissimmee, Florida fan in United States is more female, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Kennedy Space Center.

Top regions in United States

Top regions ranked by reach for Kissimmee, Florida in United States
RegionReachAffinity
Florida2,092,74513.38×
Texas175,2620.73×
California153,8350.5×
New York148,7970.95×
Georgia124,0871.44×
North Carolina77,9180.93×
Illinois74,0930.8×
Pennsylvania69,9910.74×
Ohio64,9270.76×
New Jersey62,0290.87×
Michigan61,3720.84×
Virginia60,1340.88×
Massachusetts54,1330.98×
Tennessee50,9160.91×
South Carolina44,8181.07×
Indiana38,6860.76×
Maryland36,8380.77×
Washington34,7500.62×
Alabama33,8450.87×
Colorado33,6970.77×
Wisconsin33,2120.79×
Arizona33,1350.58×
Missouri31,1990.69×
Louisiana30,4440.85×
Minnesota29,9790.75×
Kentucky26,6160.76×
Connecticut25,3710.91×
Oklahoma19,6200.63×
Utah18,7510.75×
Mississippi18,5550.81×
Arkansas17,6770.77×
Oregon16,6750.52×
Nevada16,2050.6×
Kansas14,3350.65×
Iowa13,9620.61×
Maine9,9761×
New Hampshire9,6320.88×
West Virginia9,2710.71×
Nebraska8,3750.6×
Idaho7,7710.56×
Rhode Island7,6970.87×
New Mexico7,3610.53×
Washington, District of Columbia6,6880.8×
Delaware5,3850.7×
Hawaii5,2450.44×
Montana4,1640.54×
North Dakota4,0440.71×
South Dakota3,9370.61×
Vermont3,4300.7×
Alaska3,4190.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kissimmee, Florida audience
BrandAffinityCategory
Kennedy Space Center18.98×Cars & Mobility
Everglades15.62×Travel & Leisure
Daytona International Speedway11.41×Sports
Planet Fitness2.47×Sports
FIFA World Cup2.41×Sports
southwest airlines3.32×Travel & Leisure
Diaper bag3.71×Kids & Family
Walt Disney World2.45×Travel & Leisure
Hobby Lobby2.09×Home & Garden
Peugeot9.98×Cars & Mobility
MSN2.05×News
Universal Studios5.64×Movies & TV
Las Vegas2.34×Travel & Leisure
Aldi1.92×Shopping
Happiness1.56×Health
Škoda Auto9.98×Cars & Mobility
Taco Bell1.83×Food & Beverages
Expedia2.26×Travel & Leisure
Best Buy1.72×Shopping
Florida1.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kissimmee, Florida audience
TraitClusterScore
Price SensitivityPREMIUM1.42
Career OrientationPOWER1.29
ExtroversionTHRILL1.27
IndulgenceJOY1.26
PatriotismCONSERVATISM1.23
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Kissimmee, Florida
CountryShare
United States75.8%
United Kingdom4.5%
Brazil3.5%

See Kissimmee, Florida audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Kissimmee, Florida have in United States?

Kissimmee, Florida has an estimated audience of 2,790,326 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Kissimmee, Florida fans?

59.4% of Kissimmee, Florida fans are female, 40.6% are male, with an average age of 42.1 years.

Which brands do Kissimmee, Florida fans like most?

Kissimmee, Florida fans show strongest brand affinity for Kennedy Space Center (18.98×), Everglades (15.62×), and Daytona International Speedway (11.41×) over the country average.

Where do Kissimmee, Florida fans live in United States?

Kissimmee, Florida fans in United States are most concentrated in Florida (reach 2,092,745), Texas (reach 175,262), and California (reach 153,835). These three regions account for the largest share of the active audience.

What other brands do Kissimmee, Florida fans also like?

Beyond Kissimmee, Florida itself, the audience over-indexes on Everglades (15.62×), Daytona International Speedway (11.41×), Planet Fitness (2.47×), and FIFA World Cup (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kissimmee, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.