Rascasse Audience Intelligence

Kissimmee, Florida Audience in United States

A data profile of the people who buy, follow and care about Kissimmee, Florida in United States — modelled from more than twelve digital signal sources. Kissimmee, Florida has an estimated audience of 2,790,326 people in United States.

#21among Department store in United States#818among POI in United States#880in Travel & Leisure

The average Kissimmee, Florida fan in United States is 42.1 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Georgia, Texas.

Top brand affinities include Daytona International Speedway, Everglades, Kennedy Space Center, with strongest over-indexing on Daytona International Speedway (12.3× the country average).

Demographically, the Kissimmee, Florida audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kissimmee, Florida fan in United States is more female, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Daytona International Speedway.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kissimmee, Florida profile in United States.

Audience size
2.8M
in United States
Gender
59.4%♀
40.6% male
Age
42.1
average years
Country rank
#10902
POI in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kissimmee, Florida fans

59.4% are female, 40.6% are male, average age 42.1.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Kissimmee, Florida audience in United States
MetricValue
Female59.4%
Male40.6%
Average age42.1
Estimated audience size2,790,326
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Kissimmee, Florida audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4924%
50+25%
Fig. 04

Worldwide distribution

75.8%

of the worldwide Kissimmee, Florida audience comes from United States.

Worldwide audience distribution share by country for Kissimmee, Florida
CountryShare
United States75.8%
United Kingdom4.5%
Brazil3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kissimmee, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Kissimmee, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2M11.71×
02Georgia~200K1.99×
03South Carolina~60K1.40×
04Maine~10K1.30×
05Mississippi~30K1.26×
06Alabama~40K1.10×
07Kentucky~40K1.08×
08Tennessee~60K1.06×
09Louisiana~40K1.06×
10Delaware~8K1.06×
11North Carolina~90K1.03×
12New Jersey~70K1.03×
13Connecticut~30K1.02×
14New York~200K1.01×
15Ohio~90K1.01×
16Indiana~50K1.01×
17Michigan~70K1.00×
18New Hampshire~10K0.99×
19Massachusetts~50K0.98×
20Rhode Island~9K0.97×
21West Virginia~10K0.95×
22Pennsylvania~90K0.94×
23Virginia~60K0.94×
24Maryland~40K0.92×
25North Dakota~5K0.92×
26Vermont~5K0.92×
27Arkansas~20K0.91×
28Wisconsin~40K0.86×
29Minnesota~30K0.85×
30Washington, District of Columbia~7K0.85×
31Iowa~20K0.83×
32South Dakota~5K0.83×
33Alaska~5K0.82×
34Illinois~70K0.80×
35Missouri~40K0.79×
36Utah~20K0.74×
37Nebraska~10K0.74×
38Montana~6K0.72×
39Colorado~30K0.71×
40Kansas~20K0.71×
41Oklahoma~20K0.70×
42Idaho~10K0.69×
43Texas~200K0.68×
44New Mexico~9K0.66×
45Nevada~20K0.64×
46Hawaii~7K0.62×
47Washington~30K0.58×
48Arizona~30K0.57×
49Oregon~20K0.55×
50California~100K0.44×
Fig. 06

Affinity by region

Affinity by region — Kissimmee, Florida, United States
0.44×1.00×11.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kissimmee, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kissimmee, Florida audience
#·InterestCategoryAffinity×
01Kennedy Space CenterCars & Mobility13.07×
02Daytona International SpeedwaySports12.30×
03EvergladesTravel & Leisure11.74×
04PeugeotCars & Mobility9.98×
05Škoda AutoCars & Mobility9.98×
06CitroënCars & Mobility9.98×
07Copa LibertadoresSports9.98×
08Universal Studios FloridaTravel & Leisure5.99×
09Ice Hockey World ChampionshipsSports5.53×
10Anne HathawayMovies & TV3.92×
11Walt Disney WorldTravel & Leisure2.46×
12Solar energyHome & Garden2.43×
13Las VegasTravel & Leisure2.30×
14FedExBusiness & Career2.18×
15ExpediaTravel & Leisure2.15×
16FIFA World CupSports1.89×
17Pizza HutFood & Beverages1.81×
18Burger KingFood & Beverages1.73×
19SubwayFood & Beverages1.69×
20VacationsTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kissimmee, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kissimmee, Florida audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.61×
PatriotismCONSERVATISM1.57×
IndulgenceJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kissimmee, Florida audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.72×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kissimmee, Florida have in United States?

Kissimmee, Florida has an estimated audience of 2,790,326 people in United States, concentrated in Florida and Georgia.

02

What is the gender split and age of Kissimmee, Florida fans?

59.4% of Kissimmee, Florida fans are female, 40.6% are male, with an average age of 42.1 years.

03

Which brands do Kissimmee, Florida fans like most?

Kissimmee, Florida fans show strongest brand affinity for Daytona International Speedway (12.3×), Everglades (11.74×), and Kennedy Space Center (13.07×) over the country average.

04

Where do Kissimmee, Florida fans live in United States?

Kissimmee, Florida fans in United States are most concentrated in Florida (reach ~2M), Georgia (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kissimmee, Florida fans also like?

Beyond Kissimmee, Florida itself, the audience over-indexes on Everglades (11.74×), Kennedy Space Center (13.07×), Walt Disney World (2.46×), and FIFA World Cup (1.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kissimmee, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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