Rascasse Audience Intelligence

Cleveland Audience in United States

A data profile of the people who buy, follow and care about Cleveland in United States — modelled from more than twelve digital signal sources. Cleveland has an estimated audience of 14,108,522 people in United States.

#5among Department store in United States#140among POI in United States#224in Travel & Leisure

The average Cleveland fan in United States is 41.3 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, Texas, Florida.

Top brand affinities include United Airlines, Dallas Mavericks, Bus rapid transit, with strongest over-indexing on United Airlines (3.9× the country average).

Demographically, the Cleveland audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cleveland fan in United States is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for United Airlines.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleveland profile in United States.

Audience size
14.1M
in United States
Gender
50.8%♀
49.2% male
Age
41.3
average years
Country rank
#2493
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleveland fans

50.8% are female, 49.2% are male, average age 41.3.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Cleveland audience in United States
MetricValue
Female50.8%
Male49.2%
Average age41.3
Estimated audience size14,108,522
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Cleveland audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3917%
40-4921%
50+27%
Fig. 04

Worldwide distribution

80.3%

of the worldwide Cleveland audience comes from United States.

Worldwide audience distribution share by country for Cleveland
CountryShare
United States80.3%
United Kingdom2.9%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleveland audience in United States is strongest.

Fig. 05

Top regions by affinity

Cleveland fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~4M9.33×
02Tennessee~600K1.98×
03Mississippi~200K1.78×
04Michigan~500K1.39×
05Pennsylvania~600K1.31×
06Georgia~600K1.30×
07West Virginia~80K1.28×
08Oklahoma~200K1.21×
09Washington, District of Columbia~50K1.16×
10Texas~1.5M1.11×
11Indiana~300K1.07×
12Kentucky~200K1.04×
13Florida~1M1.02×
14Alabama~200K1.02×
15Illinois~500K1.01×
16New York~800K0.97×
17North Carolina~400K0.90×
18Maryland~200K0.89×
19Virginia~300K0.87×
20Wisconsin~200K0.87×
21South Carolina~200K0.82×
22Arizona~200K0.81×
23Nevada~100K0.81×
24Kansas~90K0.80×
25Massachusetts~200K0.78×
26Missouri~200K0.77×
27Minnesota~200K0.77×
28New Jersey~300K0.75×
29Louisiana~100K0.75×
30New Mexico~50K0.75×
31Connecticut~100K0.73×
32Rhode Island~30K0.71×
33Colorado~200K0.70×
34Arkansas~80K0.69×
35Iowa~80K0.69×
36Vermont~20K0.68×
37North Dakota~20K0.67×
38Washington~200K0.65×
39Alaska~20K0.64×
40California~1M0.63×
41Maine~30K0.62×
42New Hampshire~30K0.61×
43Montana~20K0.60×
44South Dakota~20K0.60×
45Delaware~20K0.59×
46Nebraska~40K0.58×
47Utah~70K0.57×
48Oregon~90K0.56×
49Hawaii~30K0.54×
50Idaho~40K0.50×
Fig. 06

Affinity by region

Affinity by region — Cleveland, United States
0.50×1.00×9.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cleveland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cleveland audience
#·InterestCategoryAffinity×
01Bus rapid transitCars & Mobility13.68×
02Dirk NowitzkiSports10.63×
03Paul GeorgeSports6.22×
04Kawhi LeonardSports5.11×
05Dallas MavericksSports4.16×
06Portland Trail BlazersSports4.09×
07United AirlinesTravel & Leisure3.90×
08Carmelo AnthonySports3.87×
09Cleveland GuardiansSports3.47×
10Miami HeatSports2.82×
11FedExBusiness & Career2.41×
12Real propertyHome & Garden2.15×
13Planet FitnessSports1.97×
14Super BowlSports1.90×
15Mortgage loansBusiness & Career1.76×
16NBA FinalsSports1.73×
17American AirlinesTravel & Leisure1.69×
18SubwayFood & Beverages1.65×
19Pizza HutFood & Beverages1.64×
20McDonald'sFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cleveland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cleveland audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.84×
Convenience OrientationPREMIUM1.41×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cleveland audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Design AffinityPREMIUM0.80×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cleveland have in United States?

Cleveland has an estimated audience of 14,108,522 people in United States, concentrated in Ohio and Texas.

02

What is the gender split and age of Cleveland fans?

50.8% of Cleveland fans are female, 49.2% are male, with an average age of 41.3 years.

03

Which brands do Cleveland fans like most?

Cleveland fans show strongest brand affinity for United Airlines (3.9×), Dallas Mavericks (4.16×), and Bus rapid transit (13.68×) over the country average.

04

Where do Cleveland fans live in United States?

Cleveland fans in United States are most concentrated in Ohio (reach ~4M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Cleveland fans also like?

Beyond Cleveland itself, the audience over-indexes on Dallas Mavericks (4.16×), Bus rapid transit (13.68×), Planet Fitness (1.97×), and Portland Trail Blazers (4.09×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Cleveland audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleveland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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