Cleveland Audience in United States

Cleveland has an estimated audience of 14,108,522 people in United States. 50.8% are female, 49.2% are male, average age 41.3. Top regions: Ohio, Texas, Florida. Top brand affinities: Horoscope, Planet Fitness, Day trading, Indianapolis Motor Speedway, Property insurance.

The average Cleveland fan in United States is 41.3 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, Texas, Florida. Top brand affinities include Horoscope, Planet Fitness, Day trading, with strongest over-indexing on Horoscope (11.89× the country average). Demographically, the Cleveland audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Cleveland fans

Demographic split for Cleveland audience in United States
MetricValue
Female50.8%
Male49.2%
Average age41.3
Estimated audience size14,108,522

Audience persona

The typical Cleveland fan in United States is balanced, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Cleveland in United States
RegionReachAffinity
Ohio4,371,24710.06×
Texas1,106,1820.91×
Florida1,044,0691.09×
California1,028,7090.66×
New York839,0461.06×
Pennsylvania681,5801.43×
Michigan556,3261.51×
Illinois517,7871.1×
Georgia442,7171.02×
Tennessee389,4841.38×
North Carolina376,6440.89×
Virginia319,6450.93×
Indiana293,3701.14×
New Jersey282,4800.79×
Arizona250,6360.87×
Massachusetts229,1010.82×
Maryland225,1430.93×
Washington194,2690.69×
Kentucky183,8971.04×
Missouri176,3070.78×
South Carolina171,9490.81×
Wisconsin171,1470.81×
Alabama169,2340.86×
Colorado168,6410.76×
Minnesota154,7190.77×
Oklahoma134,1280.86×
Mississippi121,8681.05×
Louisiana119,2770.66×
Nevada114,8480.84×
Connecticut107,9610.76×
Oregon93,4380.58×
West Virginia82,3151.25×
Iowa82,1180.71×
Kansas78,7860.71×
Utah71,6500.57×
Arkansas69,9660.6×
New Mexico53,2380.75×
Washington, District of Columbia51,2471.21×
Nebraska40,9880.58×
Idaho34,5180.49×
New Hampshire33,4860.6×
Maine31,1930.62×
Rhode Island29,8510.66×
Hawaii29,6950.49×
Delaware22,6950.58×
Montana22,4680.57×
Alaska17,9770.6×
South Dakota17,3290.53×
North Dakota16,2740.56×
Vermont16,1970.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cleveland audience
BrandAffinityCategory
Horoscope11.89×Health
Planet Fitness3.89×Sports
Day trading10.75×Business & Career
Indianapolis Motor Speedway12.31×Sports
Property insurance15.08×Home & Garden
Blended whiskey9.71×Food & Beverages
Whole grain11.23×Food & Beverages
Diaper bag4.81×Kids & Family
Critical illness insurance13.76×Business & Career
United Airlines3.67×Travel & Leisure
Dirk Nowitzki18.56×Sports
Pet insurance11.48×Pets & Animals
Glam rock13.9×Music & Radio
Roulette9.83×Games
Home inspection11.4×Home & Garden
Bass guitar3.12×Music & Radio
Term life insurance10.46×Business & Career
Carmelo Anthony7.39×Sports
Golf Channel3.45×Sports
Camel (cigarette)12.81×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cleveland audience
TraitClusterScore
Risk AppetiteTHRILL2.29
Luxury OrientationPREMIUM1.47
ExtroversionTHRILL1.36
PatriotismCONSERVATISM1.34
Early Adopter MentalityPOWER1.19
Need for SecurityCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Cleveland
CountryShare
United States80.3%
United Kingdom2.9%
Canada2.8%

See Cleveland audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Cleveland have in United States?

Cleveland has an estimated audience of 14,108,522 people in United States, concentrated in Ohio and Texas.

What is the gender split and age of Cleveland fans?

50.8% of Cleveland fans are female, 49.2% are male, with an average age of 41.3 years.

Which brands do Cleveland fans like most?

Cleveland fans show strongest brand affinity for Horoscope (11.89×), Planet Fitness (3.89×), and Day trading (10.75×) over the country average.

Where do Cleveland fans live in United States?

Cleveland fans in United States are most concentrated in Ohio (reach 4,371,247), Texas (reach 1,106,182), and Florida (reach 1,044,069). These three regions account for the largest share of the active audience.

What other brands do Cleveland fans also like?

Beyond Cleveland itself, the audience over-indexes on Planet Fitness (3.89×), Day trading (10.75×), Indianapolis Motor Speedway (12.31×), and Property insurance (15.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleveland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.