Palo Alto, California Audience in United States

Palo Alto, California has an estimated audience of 11,810,096 people in United States. 70.3% are female, 29.7% are male, average age 43.2. Top regions: California, Texas, New York. Top brand affinities: CVS Pharmacy, Walgreens, Target Corporation, ULTA Beauty, Pier 1 Imports.

The average Palo Alto, California fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CVS Pharmacy, Walgreens, Target Corporation, with strongest over-indexing on CVS Pharmacy (3.56× the country average). Demographically, the Palo Alto, California audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 16 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Palo Alto, California fans

Demographic split for Palo Alto, California audience in United States
MetricValue
Female70.3%
Male29.7%
Average age43.2
Estimated audience size11,810,096

Audience persona

The typical Palo Alto, California fan in United States is more female, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for CVS Pharmacy.

Top regions in United States

Top regions ranked by reach for Palo Alto, California in United States
RegionReachAffinity
California8,197,6806.31×
Texas1,491,8351.47×
New York925,3741.4×
Florida679,7840.85×
Illinois437,4861.11×
Virginia389,9421.36×
Pennsylvania365,1680.92×
Washington353,6291.49×
Georgia351,9490.97×
Massachusetts343,3941.48×
New Jersey329,5251.1×
North Carolina322,3730.91×
Ohio258,5760.71×
Michigan247,7570.8×
Colorado222,2381.19×
Maryland221,8441.09×
Arizona218,8330.91×
Oregon167,0841.23×
Tennessee160,9160.68×
Indiana153,5700.71×
Minnesota140,1160.83×
Missouri139,2630.73×
Nevada131,7691.15×
Wisconsin126,0990.71×
South Carolina119,4060.67×
Connecticut116,4580.98×
Utah110,5271.05×
Alabama97,8360.59×
Louisiana97,1040.64×
Kentucky89,9900.61×
Oklahoma89,9810.69×
Iowa75,9670.78×
Washington, District of Columbia71,1302×
Kansas66,4130.71×
Arkansas58,9450.61×
Hawaii57,9841.14×
Mississippi55,3690.57×
Idaho50,5830.85×
Nebraska42,9760.73×
New Hampshire42,0210.9×
New Mexico41,8420.71×
Rhode Island35,7670.95×
Maine27,5350.65×
West Virginia26,4440.48×
Montana23,0040.7×
Delaware21,1740.65×
Vermont18,1310.87×
Alaska17,3410.69×
South Dakota15,2450.56×
North Dakota14,7390.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Palo Alto, California audience
BrandAffinityCategory
CVS Pharmacy3.56×Shopping
Walgreens2.79×Shopping
Target Corporation1.58×Shopping
ULTA Beauty1.82×Beauty & Wellness
Pier 1 Imports3.14×Home & Garden
IHeartRadio1.7×Music & Radio
Lenovo2.67×Technology & Electronics
Bonnaroo Music Festival2.7×Music & Radio
Samsung Galaxy1.71×Technology & Electronics
Motorola1.93×Technology & Electronics
Xiaomi2.05×Technology & Electronics
Huawei1.94×Technology & Electronics
Wizz Air2.02×Travel & Leisure
Trader Joe's1.94×Shopping
Overstock.com2.4×Home & Garden
SK Gaming2.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Palo Alto, California audience
TraitClusterScore
Quality AwarenessPREMIUM1.11
Family OrientationCONSERVATISM1.07
Price SensitivityPREMIUM1.07
Social Media UsageJOY0.99
Need for SecurityCONSERVATISM0.97
CreativityOPEN0.92

Worldwide distribution

Worldwide audience distribution share by country for Palo Alto, California
CountryShare
United States52.4%
United Kingdom8.8%
Canada3.0%

See Palo Alto, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Palo Alto, California have in United States?

Palo Alto, California has an estimated audience of 11,810,096 people in United States, concentrated in California and Texas.

What is the gender split and age of Palo Alto, California fans?

70.3% of Palo Alto, California fans are female, 29.7% are male, with an average age of 43.2 years.

Which brands do Palo Alto, California fans like most?

Palo Alto, California fans show strongest brand affinity for CVS Pharmacy (3.56×), Walgreens (2.79×), and Target Corporation (1.58×) over the country average.

Where do Palo Alto, California fans live in United States?

Palo Alto, California fans in United States are most concentrated in California (reach 8,197,680), Texas (reach 1,491,835), and New York (reach 925,374). These three regions account for the largest share of the active audience.

What other brands do Palo Alto, California fans also like?

Beyond Palo Alto, California itself, the audience over-indexes on Walgreens (2.79×), Target Corporation (1.58×), ULTA Beauty (1.82×), and Pier 1 Imports (3.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Palo Alto, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.