Palo Alto, California Audience in United States

Palo Alto, California logo

Palo Alto, California has an estimated audience of 11,810,096 people in United States. 70.3% are female, 29.7% are male, average age 43.2. Top regions: California, Texas, New York. Top brand affinities: JC Whitney, Mount Nemrut, Fitz Roy, Mount Nebo, Bubbles IQ.

The average Palo Alto, California fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include JC Whitney, Mount Nemrut, Fitz Roy, with strongest over-indexing on JC Whitney (2.7× the country average). Demographically, the Palo Alto, California audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 13 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Palo Alto, California fans

Demographic split for Palo Alto, California audience in United States
MetricValue
Female70.3%
Male29.7%
Average age43.2
Estimated audience size11,810,096

Audience persona

The typical Palo Alto, California fan in United States is more female, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for JC Whitney.

Top regions in United States

Top regions ranked by reach for Palo Alto, California in United States
RegionReachAffinity
California8,197,6806.31×
Texas1,491,8351.47×
New York925,3741.4×
Florida679,7840.85×
Illinois437,4861.11×
Virginia389,9421.36×
Pennsylvania365,1680.92×
Washington353,6291.49×
Georgia351,9490.97×
Massachusetts343,3941.48×
New Jersey329,5251.1×
North Carolina322,3730.91×
Ohio258,5760.71×
Michigan247,7570.8×
Colorado222,2381.19×
Maryland221,8441.09×
Arizona218,8330.91×
Oregon167,0841.23×
Tennessee160,9160.68×
Indiana153,5700.71×
Minnesota140,1160.83×
Missouri139,2630.73×
Nevada131,7691.15×
Wisconsin126,0990.71×
South Carolina119,4060.67×
Connecticut116,4580.98×
Utah110,5271.05×
Alabama97,8360.59×
Louisiana97,1040.64×
Kentucky89,9900.61×
Oklahoma89,9810.69×
Iowa75,9670.78×
Washington, District of Columbia71,1302×
Kansas66,4130.71×
Arkansas58,9450.61×
Hawaii57,9841.14×
Mississippi55,3690.57×
Idaho50,5830.85×
Nebraska42,9760.73×
New Hampshire42,0210.9×
New Mexico41,8420.71×
Rhode Island35,7670.95×
Maine27,5350.65×
West Virginia26,4440.48×
Montana23,0040.7×
Delaware21,1740.65×
Vermont18,1310.87×
Alaska17,3410.69×
South Dakota15,2450.56×
North Dakota14,7390.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Palo Alto, California audience
BrandAffinityCategory
JC Whitney2.7×Shopping
Mount Nemrut2.4×Travel & Leisure
Fitz Roy1.7×
Mount Nebo1.58×Travel & Leisure
Bubbles IQ1.94×Games
jb moonshine band1.94×Music & Radio
Muhammed Zafar Iqbal2.05×Politics & Society
Mojtaba Jabbari2.79×Sports
Le Trio Joubran1.82×Music & Radio
JB Quarter Horses3.56×
IQ Option2.67×Business & Career
JBoss Enterprise SOA Platform3.14×
Iqram Dinzly1.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Palo Alto, California audience
TraitClusterScore
Quality AwarenessPREMIUM1.11
Family OrientationCONSERVATISM1.07
Price SensitivityPREMIUM1.07
Social Media UsageJOY0.99
Need for SecurityCONSERVATISM0.97
CreativityOPEN0.92

Worldwide distribution

Worldwide audience distribution share by country for Palo Alto, California
CountryShare
United States52.4%
United Kingdom8.8%
Canada3.0%

See Palo Alto, California audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Palo Alto, California have in United States?

Palo Alto, California has an estimated audience of 11,810,096 people in United States, concentrated in California and Texas.

What is the gender split and age of Palo Alto, California fans?

70.3% of Palo Alto, California fans are female, 29.7% are male, with an average age of 43.2 years.

Which brands do Palo Alto, California fans like most?

Palo Alto, California fans show strongest brand affinity for JC Whitney (2.7×), Mount Nemrut (2.4×), and Fitz Roy (1.7×) over the country average.

Where do Palo Alto, California fans live in United States?

Palo Alto, California fans in United States are most concentrated in California (reach 8,197,680), Texas (reach 1,491,835), and New York (reach 925,374). These three regions account for the largest share of the active audience.

What other brands do Palo Alto, California fans also like?

Beyond Palo Alto, California itself, the audience over-indexes on Mount Nemrut (2.4×), Fitz Roy (1.7×), Mount Nebo (1.58×), and Bubbles IQ (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Palo Alto, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.