Rascasse Audience Intelligence

Palo Alto, California Audience in United States

A data profile of the people who buy, follow and care about Palo Alto, California in United States — modelled from more than twelve digital signal sources. Palo Alto, California has an estimated audience of 11,810,096 people in United States.

#6among Department store in United States#173among POI in United States#265in Travel & Leisure

The average Palo Alto, California fan in United States is 43.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include CVS Pharmacy, Walgreens, Trader Joe's, with strongest over-indexing on CVS Pharmacy (2.84× the country average).

Demographically, the Palo Alto, California audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Palo Alto, California fan in United States is more female, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for CVS Pharmacy.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palo Alto, California profile in United States.

Audience size
11.8M
in United States
Gender
70.3%♀
29.7% male
Age
43.2
average years
Country rank
#3027
POI in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Palo Alto, California fans

70.3% are female, 29.7% are male, average age 43.2.

Fig. 02

Gender split

70.3%
Female
29.7%
Male
Demographic split for Palo Alto, California audience in United States
MetricValue
Female70.3%
Male29.7%
Average age43.2
Estimated audience size11,810,096
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Palo Alto, California audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4924%
50+30%
Fig. 04

Worldwide distribution

52.4%

of the worldwide Palo Alto, California audience comes from United States.

Worldwide audience distribution share by country for Palo Alto, California
CountryShare
United States52.4%
United Kingdom8.8%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palo Alto, California audience in United States is strongest.

Fig. 05

Top regions by affinity

Palo Alto, California fans by region: top regions in United States
#RegionReachAffinity×
01California~7.5M5.79×
02Washington, District of Columbia~70K1.92×
03Washington~300K1.41×
04Massachusetts~300K1.40×
05Texas~1.5M1.34×
06New York~900K1.29×
07Virginia~400K1.27×
08Nevada~100K1.26×
09Oregon~200K1.25×
10Colorado~200K1.16×
11Hawaii~60K1.16×
12Utah~100K1.14×
13Arizona~300K1.08×
14Maryland~200K1.07×
15Illinois~400K1.05×
16New Jersey~300K1.05×
17Connecticut~100K0.99×
18Rhode Island~40K0.98×
19Idaho~60K0.96×
20Vermont~20K0.95×
21Georgia~300K0.94×
22New Hampshire~40K0.94×
23Pennsylvania~400K0.89×
24Alaska~20K0.88×
25North Carolina~300K0.87×
26Minnesota~100K0.85×
27Montana~30K0.85×
28Florida~700K0.84×
29Iowa~80K0.84×
30New Mexico~50K0.83×
31Michigan~300K0.82×
32Nebraska~50K0.81×
33North Dakota~20K0.80×
34Kansas~70K0.78×
35South Dakota~20K0.78×
36Indiana~200K0.76×
37Maine~30K0.76×
38Delaware~20K0.76×
39Missouri~100K0.75×
40Wisconsin~100K0.75×
41Oklahoma~100K0.74×
42Ohio~300K0.73×
43Tennessee~200K0.72×
44South Carolina~100K0.70×
45Louisiana~100K0.70×
46Arkansas~70K0.70×
47Mississippi~70K0.68×
48Kentucky~100K0.67×
49Alabama~100K0.66×
50West Virginia~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Palo Alto, California, United States
0.65×1.00×5.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palo Alto, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palo Alto, California audience
#·InterestCategoryAffinity×
01CVS PharmacyShopping2.84×
02WalgreensShopping2.32×
03Royal familyPolitics & Society2.18×
04Traditional medicineHealth1.94×
05Sacramento KingsSports1.92×
06Angelina JolieMovies & TV1.91×
07Garden furnitureHome & Garden1.84×
08Amazon KindleLiterature1.83×
09Life insuranceBusiness & Career1.81×
10Slow cookerFood & Beverages1.81×
11Trader Joe'sShopping1.75×
12Employment websiteBusiness & Career1.70×
13PharmacyBusiness & Career1.69×
14Health insuranceBusiness & Career1.69×
15Home insuranceBusiness & Career1.68×
16Non-alcoholic beverageFood & Beverages1.68×
17Charitable organizationPolitics & Society1.63×
18Efficient energy useTechnology & Electronics1.61×
19Hardware storeHome & Garden1.54×
20PersonalisationHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palo Alto, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palo Alto, California audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.63×
IndividualismJOY1.51×
Price SensitivityPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palo Alto, California audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.54×
Sports ActivityPOWER0.72×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Palo Alto, California have in United States?

Palo Alto, California has an estimated audience of 11,810,096 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Palo Alto, California fans?

70.3% of Palo Alto, California fans are female, 29.7% are male, with an average age of 43.2 years.

03

Which brands do Palo Alto, California fans like most?

Palo Alto, California fans show strongest brand affinity for CVS Pharmacy (2.84×), Walgreens (2.32×), and Trader Joe's (1.75×) over the country average.

04

Where do Palo Alto, California fans live in United States?

Palo Alto, California fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~1.5M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Palo Alto, California fans also like?

Beyond Palo Alto, California itself, the audience over-indexes on Walgreens (2.32×), Trader Joe's (1.75×), Pharmacy (1.69×), and Life insurance (1.81×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Palo Alto, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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