Palo Alto, California Audience in Germany
Palo Alto, California has an estimated audience of 260,148 people in Germany. 53.7% are female, 46.3% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home construction, Natural rubber, Pillow, Justice.
The average Palo Alto, California fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home construction, Natural rubber, with strongest over-indexing on Progressive rock (3.75× the country average). Demographically, the Palo Alto, California audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Palo Alto, California fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 39.3 |
| Estimated audience size | 260,148 |
Audience persona
The typical Palo Alto, California fan in Germany is balanced, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,751 | 1.14× |
| Bayern | 57,460 | 1.37× |
| Baden-Württemberg | 45,340 | 1.28× |
| Hessen | 33,466 | 1.69× |
| Niedersachsen | 21,467 | 0.85× |
| Berlin | 17,879 | 1.54× |
| Rheinland-Pfalz | 12,416 | 0.95× |
| Sachsen | 9,851 | 0.77× |
| Schleswig-Holstein | 7,936 | 0.85× |
| Hamburg | 7,552 | 1.28× |
| Brandenburg | 6,378 | 0.79× |
| Thüringen | 4,145 | 0.63× |
| Sachsen-Anhalt | 4,116 | 0.61× |
| Mecklenburg-Vorpommern | 2,839 | 0.57× |
| Saarland | 2,496 | 0.78× |
| Bremen | 1,997 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.75× | Music & Radio |
| Home construction | 1.54× | Home & Garden |
| Natural rubber | 2.38× | Cars & Mobility |
| Pillow | 1.51× | Home & Garden |
| Justice | 2.71× | Politics & Society |
| Business English | 1.63× | Business & Career |
| Rhodiola | 4.32× | Health |
| Graham Greene (actor) | 1.78× | |
| Atkins diet | 2.52× | Health |
| Fast Five | 1.99× | Movies & TV |
| Catania | 3.46× | Travel & Leisure |
| Caprivi Strip | 3.69× | |
| Antoine Griezmann | 2.52× | Sports |
| Necktie | 1.89× | Fashion & Accessoires |
| Cassoulet | 2.48× | Food & Beverages |
| Burgos | 2.15× | Travel & Leisure |
| McGregor, Iowa | 2.16× | Shopping |
| MS Mode | 1.73× | Fashion & Accessoires |
| Hollister, California | 2.57× | Travel & Leisure |
| Braun Büffel | 1.99× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.63 |
| Career Orientation | POWER | 1.47 |
| Convenience Orientation | PREMIUM | 1.45 |
| Urban Lifestyle | OPEN | 1.43 |
| Sustainability | BALANCE | 1.39 |
| Risk Appetite | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.4% |
| United Kingdom | 8.8% |
| Canada | 3.0% |
See Palo Alto, California audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
Frequently asked questions
How many fans does Palo Alto, California have in Germany?
Palo Alto, California has an estimated audience of 260,148 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Palo Alto, California fans?
53.7% of Palo Alto, California fans are female, 46.3% are male, with an average age of 39.3 years.
Which brands do Palo Alto, California fans like most?
Palo Alto, California fans show strongest brand affinity for Progressive rock (3.75×), Home construction (1.54×), and Natural rubber (2.38×) over the country average.
Where do Palo Alto, California fans live in Germany?
Palo Alto, California fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,751), Bayern (reach 57,460), and Baden-Württemberg (reach 45,340). These three regions account for the largest share of the active audience.
What other brands do Palo Alto, California fans also like?
Beyond Palo Alto, California itself, the audience over-indexes on Home construction (1.54×), Natural rubber (2.38×), Pillow (1.51×), and Justice (2.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Palo Alto, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.