Rascasse Audience Intelligence

Palo Alto, California Audience in Germany

A data profile of the people who buy, follow and care about Palo Alto, California in Germany — modelled from more than twelve digital signal sources. Palo Alto, California has an estimated audience of 260,148 people in Germany.

#39among Department store in Germany#1858among POI in Germany#1570in Travel & Leisure

The average Palo Alto, California fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include EBay, Motor oil, Ryanair, with strongest over-indexing on EBay (2.07× the country average).

Demographically, the Palo Alto, California audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Palo Alto, California fan in Germany is balanced, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for EBay.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palo Alto, California profile in Germany.

Audience size
260K
in Germany
Gender
53.7%♀
46.3% male
Age
39.3
average years
Country rank
#19150
POI in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Palo Alto, California fans

53.7% are female, 46.3% are male, average age 39.3.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Palo Alto, California audience in Germany
MetricValue
Female53.7%
Male46.3%
Average age39.3
Estimated audience size260,148
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Palo Alto, California audience in Germany
Age bracketShare%
16-1914%
20-2924%
30-3924%
40-4923%
50+15%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Palo Alto, California audience comes from Germany.

Worldwide audience distribution share by country for Palo Alto, California
CountryShare
United States52.4%
United Kingdom8.8%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palo Alto, California audience in Germany is strongest.

Fig. 05

Top regions by affinity

Palo Alto, California fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.61×
02Berlin~20K1.46×
03Bayern~60K1.38×
04Baden-Württemberg~40K1.27×
05Hamburg~7K1.26×
06Nordrhein-Westfalen~60K1.10×
07Bremen~2K0.98×
08Rheinland-Pfalz~10K0.95×
09Niedersachsen~20K0.87×
10Schleswig-Holstein~8K0.86×
11Saarland~3K0.86×
12Brandenburg~7K0.81×
13Sachsen~10K0.79×
14Thüringen~5K0.72×
15Sachsen-Anhalt~5K0.69×
16Mecklenburg-Vorpommern~3K0.69×
Fig. 06

Affinity by region

Affinity by region — Palo Alto, California, Germany
0.69×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palo Alto, California audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palo Alto, California audience
#·InterestCategoryAffinity×
01Motor oilCars & Mobility4.76×
02Battery chargerHome & Garden4.10×
03Non-alcoholic beverageFood & Beverages2.76×
04Ryan GoslingMovies & TV2.73×
05PayPalBusiness & Career2.47×
06EBayShopping2.07×
07RedditInternet & Social Media2.02×
08Tour de FranceSports1.97×
09RyanairTravel & Leisure1.83×
10Cloud computingTechnology & Electronics1.77×
11EA Sports FCGames1.77×
12Public transportCars & Mobility1.70×
13Credit cardsBusiness & Career1.61×
14Employment agencyBusiness & Career1.61×
15PostbankBusiness & Career1.59×
16Efficient energy useTechnology & Electronics1.57×
17CHECK24Business & Career1.56×
18Online newspaperNews1.56×
19InnovationBusiness & Career1.51×
20FlixBusCars & Mobility1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palo Alto, California audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palo Alto, California audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.82×
Career OrientationPOWER1.73×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palo Alto, California audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Pet OwnershipJOY0.70×
ExtroversionTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Palo Alto, California have in Germany?

Palo Alto, California has an estimated audience of 260,148 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Palo Alto, California fans?

53.7% of Palo Alto, California fans are female, 46.3% are male, with an average age of 39.3 years.

03

Which brands do Palo Alto, California fans like most?

Palo Alto, California fans show strongest brand affinity for EBay (2.07×), Motor oil (4.76×), and Ryanair (1.83×) over the country average.

04

Where do Palo Alto, California fans live in Germany?

Palo Alto, California fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Palo Alto, California fans also like?

Beyond Palo Alto, California itself, the audience over-indexes on Motor oil (4.76×), Ryanair (1.83×), Reddit (2.02×), and CHECK24 (1.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in Germany

See Palo Alto, California audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Palo Alto, California. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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