Galeria Audience in Germany
Galeria has an estimated audience of 2,434,461 people in Germany. 66.1% are female, 33.9% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Otto GmbH, Jennifer Love Hewitt, RTL Television, Ariana Grande, Aerobics.
The average Galeria fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Otto GmbH, Jennifer Love Hewitt, RTL Television, with strongest over-indexing on Otto GmbH (23.1× the country average). Demographically, the Galeria audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Department store
Demographics of Galeria fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 40.8 |
| Estimated audience size | 2,434,461 |
Audience persona
The typical Galeria fan in Germany is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Otto GmbH.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 717,979 | 1.35× |
| Bayern | 396,052 | 1.01× |
| Baden-Württemberg | 317,832 | 0.96× |
| Hessen | 268,150 | 1.45× |
| Niedersachsen | 244,308 | 1.03× |
| Berlin | 172,934 | 1.59× |
| Rheinland-Pfalz | 104,892 | 0.86× |
| Sachsen | 96,893 | 0.81× |
| Hamburg | 84,075 | 1.53× |
| Schleswig-Holstein | 70,229 | 0.8× |
| Sachsen-Anhalt | 49,990 | 0.79× |
| Brandenburg | 47,290 | 0.63× |
| Thüringen | 30,841 | 0.5× |
| Bremen | 28,360 | 1.36× |
| Saarland | 25,497 | 0.85× |
| Mecklenburg-Vorpommern | 22,216 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Otto GmbH | 23.1× | Shopping |
| Jennifer Love Hewitt | 10.41× | Movies & TV |
| RTL Television | 3.44× | Movies & TV |
| Ariana Grande | 5.33× | Music & Radio |
| Aerobics | 4.45× | Sports |
| Sam Rockwell | 10.83× | Movies & TV |
| Family | 1.88× | Kids & Family |
| Self care | 2.93× | Health |
| James Franco | 10.26× | Movies & TV |
| Satire | 3.64× | Literature |
| Otto Waalkes | 5.79× | Movies & TV |
| Bedroom furniture | 3.67× | Home & Garden |
| WE Fashion | 6.54× | Fashion & Accessoires |
| Vacations | 2.11× | Travel & Leisure |
| German television comedy | 4.24× | Movies & TV |
| Spiegel Online | 1.59× | News |
| Walking | 3.31× | Sports |
| Shopping malls | 2.09× | Shopping |
| H&M | 1.62× | Shopping |
| Rosario Dawson | 10.22× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.3 |
| Creativity | OPEN | 1.29 |
| Sustainability | BALANCE | 1.23 |
| Sports Activity | POWER | 1.23 |
| DIY Mentality | THRILL | 1.22 |
| Price Sensitivity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.0% |
| Brazil | 17.9% |
| Poland | 11.0% |
See Galeria audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
- Woolworth (1,033,384)
Frequently asked questions
How many fans does Galeria have in Germany?
Galeria has an estimated audience of 2,434,461 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Galeria fans?
66.1% of Galeria fans are female, 33.9% are male, with an average age of 40.8 years.
Which brands do Galeria fans like most?
Galeria fans show strongest brand affinity for Otto GmbH (23.1×), Jennifer Love Hewitt (10.41×), and RTL Television (3.44×) over the country average.
Where do Galeria fans live in Germany?
Galeria fans in Germany are most concentrated in Nordrhein-Westfalen (reach 717,979), Bayern (reach 396,052), and Baden-Württemberg (reach 317,832). These three regions account for the largest share of the active audience.
What other brands do Galeria fans also like?
Beyond Galeria itself, the audience over-indexes on Jennifer Love Hewitt (10.41×), RTL Television (3.44×), Ariana Grande (5.33×), and Aerobics (4.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Galeria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.