Galeria Audience in Germany
Galeria has an estimated audience of 2,434,461 people in Germany. 66.1% are female, 33.9% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Corfu (regional unit), Rote Sonne, Stradivarius, Esra Erol.
The average Galeria fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Corfu (regional unit), Rote Sonne, with strongest over-indexing on Gil Ofarim (2.2× the country average). Demographically, the Galeria audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Department store
Demographics of Galeria fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 40.8 |
| Estimated audience size | 2,434,461 |
Audience persona
The typical Galeria fan in Germany is more female, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 717,979 | 1.35× |
| Bayern | 396,052 | 1.01× |
| Baden-Württemberg | 317,832 | 0.96× |
| Hessen | 268,150 | 1.45× |
| Niedersachsen | 244,308 | 1.03× |
| Berlin | 172,934 | 1.59× |
| Rheinland-Pfalz | 104,892 | 0.86× |
| Sachsen | 96,893 | 0.81× |
| Hamburg | 84,075 | 1.53× |
| Schleswig-Holstein | 70,229 | 0.8× |
| Sachsen-Anhalt | 49,990 | 0.79× |
| Brandenburg | 47,290 | 0.63× |
| Thüringen | 30,841 | 0.5× |
| Bremen | 28,360 | 1.36× |
| Saarland | 25,497 | 0.85× |
| Mecklenburg-Vorpommern | 22,216 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.2× | Music & Radio |
| Corfu (regional unit) | 5.22× | Travel & Leisure |
| Rote Sonne | 23.1× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Esra Erol | 5.08× | Movies & TV |
| Škoda Kodiaq | 1.6× | Cars & Mobility |
| The Hunt (2012 film) | 3.02× | Movies & TV |
| Home Delivery | 1.75× | Food & Beverages |
| Julius Caesar (play) | 4.45× | |
| Man's Search for Meaning | 5.79× | |
| Pratt & Whitney | 5.66× | Cars & Mobility |
| Cachorro | 1.61× | Pets & Animals |
| Keeper (password manager) | 1.97× | Technology & Electronics |
| Whist | 2.43× | Games |
| Theocracy | 4.31× | Music & Radio |
| Microsoft Exchange Server | 5.33× | Technology & Electronics |
| Hypothec | 2.31× | Business & Career |
| Volvo V60 | 1.93× | Cars & Mobility |
| Gloria | 1.91× | Music & Radio |
| Homesteading | 2.51× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.3 |
| Creativity | OPEN | 1.29 |
| Sustainability | BALANCE | 1.23 |
| Sports Activity | POWER | 1.23 |
| DIY Mentality | THRILL | 1.22 |
| Price Sensitivity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 29.0% |
| Brazil | 17.9% |
| Poland | 11.0% |
See Galeria audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
- Woolworth (1,033,384)
Frequently asked questions
How many fans does Galeria have in Germany?
Galeria has an estimated audience of 2,434,461 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Galeria fans?
66.1% of Galeria fans are female, 33.9% are male, with an average age of 40.8 years.
Which brands do Galeria fans like most?
Galeria fans show strongest brand affinity for Gil Ofarim (2.2×), Corfu (regional unit) (5.22×), and Rote Sonne (23.1×) over the country average.
Where do Galeria fans live in Germany?
Galeria fans in Germany are most concentrated in Nordrhein-Westfalen (reach 717,979), Bayern (reach 396,052), and Baden-Württemberg (reach 317,832). These three regions account for the largest share of the active audience.
What other brands do Galeria fans also like?
Beyond Galeria itself, the audience over-indexes on Corfu (regional unit) (5.22×), Rote Sonne (23.1×), Stradivarius (1.97×), and Esra Erol (5.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Galeria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.