Woolworth Audience in Germany
Woolworth has an estimated audience of 1,033,384 people in Germany. 72.3% are female, 27.7% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ernsting's family, C&A, Rossmann, Handball-Bundesliga, RTL Television.
The average Woolworth fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ernsting's family, C&A, Rossmann, with strongest over-indexing on Ernsting's family (6.7× the country average). Demographically, the Woolworth audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Creativity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Department store
Demographics of Woolworth fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 40.2 |
| Estimated audience size | 1,033,384 |
Audience persona
The typical Woolworth fan in Germany is more female, around 40.2 years old, with strong Creativity tendencies and a notable affinity for Ernsting's family.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 288,695 | 1.28× |
| Bayern | 159,012 | 0.96× |
| Baden-Württemberg | 109,850 | 0.78× |
| Niedersachsen | 91,646 | 0.91× |
| Hessen | 81,552 | 1.04× |
| Berlin | 78,371 | 1.7× |
| Rheinland-Pfalz | 47,456 | 0.92× |
| Sachsen | 38,144 | 0.75× |
| Schleswig-Holstein | 34,422 | 0.93× |
| Brandenburg | 29,823 | 0.93× |
| Sachsen-Anhalt | 25,570 | 0.95× |
| Hamburg | 25,559 | 1.09× |
| Thüringen | 20,989 | 0.8× |
| Mecklenburg-Vorpommern | 15,099 | 0.77× |
| Saarland | 12,397 | 0.98× |
| Bremen | 10,918 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ernsting's family | 6.7× | Shopping |
| C&A | 5.38× | Shopping |
| Rossmann | 3.29× | Shopping |
| Handball-Bundesliga | 9.47× | Sports |
| RTL Television | 3.88× | Movies & TV |
| Western Union | 4.07× | Business & Career |
| Deichmann | 2.46× | Shopping |
| H&M | 1.94× | Shopping |
| REWE | 1.81× | Shopping |
| Bedroom furniture | 3.67× | Home & Garden |
| Ariana Grande | 4.02× | Music & Radio |
| Hairstyle | 2.32× | Beauty & Wellness |
| IKEA | 1.58× | Home & Garden |
| Baby food | 2.56× | Kids & Family |
| JYSK | 2.43× | Home & Garden |
| Lidl | 1.54× | Shopping |
| Tchibo | 2.2× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.23× | Movies & TV |
| Satire | 3.01× | Literature |
| TK Maxx | 1.75× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.22 |
| Family Orientation | CONSERVATISM | 1.18 |
| DIY Mentality | THRILL | 1.15 |
| Design Affinity | PREMIUM | 1.13 |
| Sustainability | BALANCE | 1.05 |
| Price Sensitivity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 64.8% |
| Germany | 18.2% |
| South Africa | 7.0% |
See Woolworth audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
Frequently asked questions
How many fans does Woolworth have in Germany?
Woolworth has an estimated audience of 1,033,384 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Woolworth fans?
72.3% of Woolworth fans are female, 27.7% are male, with an average age of 40.2 years.
Which brands do Woolworth fans like most?
Woolworth fans show strongest brand affinity for Ernsting's family (6.7×), C&A (5.38×), and Rossmann (3.29×) over the country average.
Where do Woolworth fans live in Germany?
Woolworth fans in Germany are most concentrated in Nordrhein-Westfalen (reach 288,695), Bayern (reach 159,012), and Baden-Württemberg (reach 109,850). These three regions account for the largest share of the active audience.
What other brands do Woolworth fans also like?
Beyond Woolworth itself, the audience over-indexes on C&A (5.38×), Rossmann (3.29×), Handball-Bundesliga (9.47×), and RTL Television (3.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Woolworth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.