Liberty Audience in Germany
Liberty has an estimated audience of 1,560,552 people in Germany. 51.7% are female, 48.3% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Niedersachsen, Sachsen-Anhalt. Top brand affinities: Motion Picture Association of America, Unique Gifts, Manor, Christmas Gift, Urban Outfitters.
The average Liberty fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Sachsen-Anhalt. Top brand affinities include Motion Picture Association of America, Unique Gifts, Manor, with strongest over-indexing on Motion Picture Association of America (9.21× the country average). Demographically, the Liberty audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Pet Ownership, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Department store
Demographics of Liberty fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 42.0 |
| Estimated audience size | 1,560,552 |
Audience persona
The typical Liberty fan in Germany is balanced, around 42.0 years old, with strong Pet Ownership tendencies and a notable affinity for Motion Picture Association of America.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 221,892 | 0.65× |
| Niedersachsen | 145,414 | 0.96× |
| Sachsen-Anhalt | 137,977 | 3.41× |
| Sachsen | 127,240 | 1.66× |
| Bayern | 126,529 | 0.5× |
| Brandenburg | 78,084 | 1.61× |
| Thüringen | 71,035 | 1.79× |
| Baden-Württemberg | 62,695 | 0.29× |
| Mecklenburg-Vorpommern | 61,536 | 2.07× |
| Berlin | 58,093 | 0.83× |
| Hessen | 55,440 | 0.47× |
| Rheinland-Pfalz | 36,046 | 0.46× |
| Schleswig-Holstein | 17,568 | 0.31× |
| Hamburg | 10,727 | 0.3× |
| Bremen | 6,691 | 0.5× |
| Saarland | 3,324 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motion Picture Association of America | 9.21× | Movies & TV |
| Unique Gifts | 1.56× | Shopping |
| Manor | 8.19× | Shopping |
| Christmas Gift | 1.76× | Kids & Family |
| Urban Outfitters | 1.52× | Shopping |
| Esra Erol | 4.08× | Movies & TV |
| Este, Veneto | 1.74× | Travel & Leisure |
| Faun (band) | 2.56× | Music & Radio |
| Solo climbing | 2.15× | Sports |
| Therme Erding | 2.4× | Travel & Leisure |
| Samanyolu Haber | 2.16× | Movies & TV |
| Parma | 2.62× | Travel & Leisure |
| Emperor Entertainment Group | 1.72× | Business & Career |
| Eco Friendly Living | 1.65× | Home & Garden |
| Viator | 2.55× | Travel & Leisure |
| Socialist Federal Republic of Yugoslavia | 1.65× | Politics & Society |
| Roaming | 1.51× | Technology & Electronics |
| New Era (Namibia) | 1.6× | News |
| Brunello Cucinelli | 1.74× | Fashion & Accessoires |
| Curcuma | 1.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.46 |
| Mindfulness | BALANCE | 1.43 |
| Individualism | JOY | 1.38 |
| Spirituality | BALANCE | 1.37 |
| Need for Security | CONSERVATISM | 1.37 |
| Patriotism | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| Italy | 11.6% |
| Brazil | 5.8% |
See Liberty audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Woolworth (1,033,384)
Frequently asked questions
How many fans does Liberty have in Germany?
Liberty has an estimated audience of 1,560,552 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Liberty fans?
51.7% of Liberty fans are female, 48.3% are male, with an average age of 42.0 years.
Which brands do Liberty fans like most?
Liberty fans show strongest brand affinity for Motion Picture Association of America (9.21×), Unique Gifts (1.56×), and Manor (8.19×) over the country average.
Where do Liberty fans live in Germany?
Liberty fans in Germany are most concentrated in Nordrhein-Westfalen (reach 221,892), Niedersachsen (reach 145,414), and Sachsen-Anhalt (reach 137,977). These three regions account for the largest share of the active audience.
What other brands do Liberty fans also like?
Beyond Liberty itself, the audience over-indexes on Unique Gifts (1.56×), Manor (8.19×), Christmas Gift (1.76×), and Urban Outfitters (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Liberty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.