Liberty Audience in Germany
A data profile of the people who buy, follow and care about Liberty in Germany — modelled from more than twelve digital signal sources. Liberty has an estimated audience of 1,560,552 people in Germany.
The average Liberty fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Sachsen-Anhalt.
Top brand affinities include Tagesschau, Political science, Politics, with strongest over-indexing on Tagesschau (3.13× the country average).
Demographically, the Liberty audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Spirituality, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Liberty fan in Germany is balanced, around 42.0 years old, with strong Spirituality tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Liberty profile in Germany.
Search interest · 12-month trend
Demographics of Liberty fans
51.7% are female, 48.3% are male, average age 42.0.
Gender split
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 42.0 |
| Estimated audience size | 1,560,552 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Liberty audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.6% |
| Italy | 11.6% |
| Brazil | 5.8% |
Geography
Where the Liberty audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~100K | 3.41× | |
| 02 | Mecklenburg-Vorpommern | ~60K | 2.07× | |
| 03 | Thüringen | ~70K | 1.74× | |
| 04 | Sachsen | ~100K | 1.60× | |
| 05 | Brandenburg | ~80K | 1.59× | |
| 06 | Berlin | ~80K | 1.16× | |
| 07 | Niedersachsen | ~100K | 0.94× | |
| 08 | Nordrhein-Westfalen | ~300K | 0.76× | |
| 09 | Bremen | ~7K | 0.56× | |
| 10 | Bayern | ~100K | 0.53× | |
| 11 | Hessen | ~60K | 0.50× | |
| 12 | Rheinland-Pfalz | ~40K | 0.49× | |
| 13 | Hamburg | ~10K | 0.40× | |
| 14 | Schleswig-Holstein | ~20K | 0.39× | |
| 15 | Baden-Württemberg | ~70K | 0.35× | |
| 16 | Saarland | ~7K | 0.34× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Liberty audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freedom Party of Austria | Politics & Society | 15.93× | ||
| 02 | Che Guevara | Politics & Society | 9.09× | ||
| 03 | Italo disco | Music & Radio | 6.81× | ||
| 04 | Christian Lindner | Politics & Society | 6.75× | ||
| 05 | Firefox | Internet & Social Media | 5.38× | ||
| 06 | Sahra Wagenknecht | Politics & Society | 5.22× | ||
| 07 | Political science | Business & Career | 4.93× | ||
| 08 | Junge Freiheit | News | 4.20× | ||
| 09 | Solidarity | Politics & Society | 3.69× | ||
| 10 | Tagesschau | Movies & TV | 3.13× | ||
| 11 | Focus | News | 3.11× | ||
| 12 | Real property | Home & Garden | 3.07× | ||
| 13 | Western Union | Business & Career | 2.81× | ||
| 14 | Politics | Politics & Society | 2.50× | ||
| 15 | Markus Lanz | Movies & TV | 2.49× | ||
| 16 | Volunteering | Politics & Society | 2.48× | ||
| 17 | Der Tagesspiegel | News | 2.42× | ||
| 18 | Müller (company) | Food & Beverages | 2.18× | ||
| 19 | Transfermarkt | Sports | 1.85× | ||
| 20 | Kitchen | Home & Garden | 1.77× |
Personality of the Liberty audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.89× | |
| Individualism | JOY | 1.82× | |
| Need for Security | CONSERVATISM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Luxury Orientation | PREMIUM | 0.72× | |
| Sports Activity | POWER | 0.73× |
Frequently asked questions
How many fans does Liberty have in Germany?
Liberty has an estimated audience of 1,560,552 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Liberty fans?
51.7% of Liberty fans are female, 48.3% are male, with an average age of 42.0 years.
Which brands do Liberty fans like most?
Liberty fans show strongest brand affinity for Tagesschau (3.13×), Political science (4.93×), and Politics (2.5×) over the country average.
Where do Liberty fans live in Germany?
Liberty fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Niedersachsen (reach ~100K), and Sachsen-Anhalt (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Liberty fans also like?
Beyond Liberty itself, the audience over-indexes on Political science (4.93×), Politics (2.5×), Freedom Party of Austria (15.93×), and Che Guevara (9.09×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Liberty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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