A data profile of the people who buy, follow and care about Liberty in Italy — modelled from more than twelve digital signal sources. Liberty has an estimated audience of 5,719,381 people in Italy.
The average Liberty fan in Italy is 43.3 years old, balanced, and lives primarily in Campania.
The audience is concentrated in Campania, Sicilia, Lombardy.
Top brand affinities include Wikipedia, Satire, WhatsApp, with strongest over-indexing on Wikipedia (5.01× the country average).
Demographically, the Liberty audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Liberty fan in Italy is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Liberty profile in Italy.
51.4% are female, 48.6% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 43.3 |
| Estimated audience size | 5,719,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Liberty audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.6% |
| Italy | 11.6% |
| Brazil | 5.8% |
Where the Liberty audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~1.5M | 2.59× | |
| 02 | Campania | ~1.5M | 2.16× | |
| 03 | Puglia | ~600K | 1.45× | |
| 04 | Calabria | ~200K | 1.24× | |
| 05 | Lombardy | ~1M | 1.11× | |
| 06 | Lazio | ~700K | 1.05× | |
| 07 | Liguria | ~200K | 0.94× | |
| 08 | Tuscany | ~400K | 0.93× | |
| 09 | Sardinia | ~200K | 0.93× | |
| 10 | Abruzzo | ~100K | 0.92× | |
| 11 | Basilicata | ~40K | 0.84× | |
| 12 | Piedmont | ~400K | 0.83× | |
| 13 | Aosta Valley | ~10K | 0.82× | |
| 14 | Friuli-Venezia Giulia | ~90K | 0.80× | |
| 15 | Molise | ~20K | 0.80× | |
| 16 | Marche | ~100K | 0.76× | |
| 17 | Emilia-Romagna | ~300K | 0.73× | |
| 18 | Trentino-Alto Adige/Südtirol | ~80K | 0.72× | |
| 19 | Veneto | ~300K | 0.69× | |
| 20 | Umbria | ~60K | 0.69× |
The strongest cross-interests of the Liberty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.01× | ||
| 02 | New Testament | Politics & Society | 4.29× | ||
| 03 | Satire | Literature | 3.99× | ||
| 04 | Antonio Conte | Sports | 3.64× | ||
| 05 | Beetlejuice | Movies & TV | 3.31× | ||
| 06 | Non-fiction books | Literature | 2.58× | ||
| 07 | General practitioner | Health | 2.46× | ||
| 08 | Genetics | Kids & Family | 2.40× | ||
| 09 | Volunteering | Politics & Society | 2.35× | ||
| 10 | Mediaset | Technology & Electronics | 2.29× | ||
| 11 | Singer-songwriter | Music & Radio | 2.14× | ||
| 12 | Political science | Business & Career | 2.14× | ||
| 13 | Musical theatre | Movies & TV | 1.85× | ||
| 14 | Champagne | Food & Beverages | 1.79× | ||
| 15 | Internet & Social Media | 1.73× | |||
| 16 | Serie B | Sports | 1.69× | ||
| 17 | Nonprofit organization | Politics & Society | 1.68× | ||
| 18 | Politics | Politics & Society | 1.60× | ||
| 19 | Personal finance | Business & Career | 1.57× | ||
| 20 | Innovation | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.71× | |
| Spirituality | BALANCE | 1.47× | |
| Community Orientation | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| DIY Mentality | THRILL | 0.77× | |
| Luxury Orientation | PREMIUM | 0.80× |
Liberty has an estimated audience of 5,719,381 people in Italy, concentrated in Campania and Sicilia.
51.4% of Liberty fans are female, 48.6% are male, with an average age of 43.3 years.
Liberty fans show strongest brand affinity for Wikipedia (5.01×), Satire (3.99×), and WhatsApp (1.73×) over the country average.
Liberty fans in Italy are most concentrated in Campania (reach ~1.5M), Sicilia (reach ~1.5M), and Lombardy (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Liberty itself, the audience over-indexes on Satire (3.99×), WhatsApp (1.73×), Volunteering (2.35×), and Singer-songwriter (2.14×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Liberty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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