Liberty Audience in United States

Liberty has an estimated audience of 14,134,318 people in United States. 46.1% are female, 53.9% are male, average age 43.9. Top regions: New York, California, Texas. Top brand affinities: Chuck Norris, Fox News Channel, Drudge Report, MSN, Kia Sportage.

The average Liberty fan in United States is 43.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Chuck Norris, Fox News Channel, Drudge Report, with strongest over-indexing on Chuck Norris (6.29× the country average). Demographically, the Liberty audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Department store

Demographics of Liberty fans

Demographic split for Liberty audience in United States
MetricValue
Female46.1%
Male53.9%
Average age43.9
Estimated audience size14,134,318

Audience persona

The typical Liberty fan in United States is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Chuck Norris.

Top regions in United States

Top regions ranked by reach for Liberty in United States
RegionReachAffinity
New York1,373,9961.74×
California1,135,7360.73×
Texas1,121,5500.92×
Florida831,0430.87×
Pennsylvania674,5101.42×
Missouri634,1252.78×
Virginia625,4621.82×
North Carolina484,6551.14×
Georgia393,8180.9×
New Jersey388,9041.08×
Ohio375,8440.86×
Maryland371,1491.53×
Massachusetts344,1371.24×
Illinois330,3970.7×
Washington300,1111.06×
Arizona272,5660.94×
Michigan264,7090.72×
Indiana255,9730.99×
South Carolina252,8171.19×
Tennessee222,4260.78×
Kentucky190,4681.07×
Connecticut187,2921.32×
Alabama183,5600.93×
Louisiana172,5470.95×
Colorado167,4990.75×
Minnesota165,0380.81×
Kansas157,6221.42×
Oklahoma152,9690.97×
Nevada122,0690.89×
Wisconsin118,7230.56×
Oregon109,7280.68×
Mississippi102,6260.88×
Arkansas93,0720.8×
Iowa90,8390.78×
New Hampshire89,3271.6×
Utah88,5820.7×
West Virginia79,4221.21×
Delaware58,7061.51×
Washington, District of Columbia51,4361.21×
Nebraska50,8630.72×
New Mexico48,2120.68×
Idaho45,9040.65×
Maine44,0600.87×
South Dakota37,9941.16×
Hawaii32,1260.53×
Rhode Island29,3910.65×
Montana21,8310.56×
North Dakota20,6450.71×
Alaska20,4350.68×
Vermont17,3130.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liberty audience
BrandAffinityCategory
Chuck Norris6.29×Movies & TV
Fox News Channel2.46×Movies & TV
Drudge Report5.84×Sports
MSN3.04×News
Kia Sportage15.64×Cars & Mobility
Capital One2.91×Business & Career
Google Flights3.52×Travel & Leisure
Google Maps2.34×Internet & Social Media
Twin Peaks5.08×Movies & TV
New York Post3.37×News
CarGurus2.93×Cars & Mobility
Indeed.com1.95×Business & Career
CNN1.61×Movies & TV
Google News2.76×News
Helen Hunt8.43×Movies & TV
Planet Fitness1.75×Sports
Diane Keaton2.64×Movies & TV
Hobby Lobby1.66×Home & Garden
Made in USA2.53×Business & Career
Staples (Canada)2.22×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liberty audience
TraitClusterScore
PatriotismCONSERVATISM2.22
IndividualismJOY1.88
MindfulnessBALANCE1.45
SpiritualityBALANCE1.44
Need for SecurityCONSERVATISM1.42
TraditionCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Liberty
CountryShare
United States28.7%
Italy11.6%
Brazil5.8%

See Liberty audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Liberty have in United States?

Liberty has an estimated audience of 14,134,318 people in United States, concentrated in New York and California.

What is the gender split and age of Liberty fans?

46.1% of Liberty fans are female, 53.9% are male, with an average age of 43.9 years.

Which brands do Liberty fans like most?

Liberty fans show strongest brand affinity for Chuck Norris (6.29×), Fox News Channel (2.46×), and Drudge Report (5.84×) over the country average.

Where do Liberty fans live in United States?

Liberty fans in United States are most concentrated in New York (reach 1,373,996), California (reach 1,135,736), and Texas (reach 1,121,550). These three regions account for the largest share of the active audience.

What other brands do Liberty fans also like?

Beyond Liberty itself, the audience over-indexes on Fox News Channel (2.46×), Drudge Report (5.84×), MSN (3.04×), and Kia Sportage (15.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liberty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.