Rascasse Audience Intelligence

Liberty Audience in United States

A data profile of the people who buy, follow and care about Liberty in United States — modelled from more than twelve digital signal sources. Liberty has an estimated audience of 14,134,318 people in United States.

#4among Department store in United States#1675among Topic in United States#153in Politics & Society

The average Liberty fan in United States is 43.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include Drudge Report, New York Post, Chuck Norris, with strongest over-indexing on Drudge Report (5.92× the country average).

Demographically, the Liberty audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liberty fan in United States is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: Topic · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liberty profile in United States.

Audience size
14.1M
in United States
Gender
46.1%♀
53.9% male
Age
43.9
average years
Country rank
#2485
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liberty fans

46.1% are female, 53.9% are male, average age 43.9.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Liberty audience in United States
MetricValue
Female46.1%
Male53.9%
Average age43.9
Estimated audience size14,134,318
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Liberty audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3917%
40-4923%
50+33%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Liberty audience comes from United States.

Worldwide audience distribution share by country for Liberty
CountryShare
United States28.6%
Italy11.6%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liberty audience in United States is strongest.

Fig. 05

Top regions by affinity

Liberty fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~700K3.28×
02Delaware~100K3.11×
03Virginia~700K2.14×
04Kansas~200K2.06×
05Maryland~400K1.74×
06West Virginia~100K1.69×
07New Hampshire~80K1.52×
08Pennsylvania~700K1.46×
09New York~1M1.42×
10South Carolina~300K1.30×
11Kentucky~200K1.21×
12South Dakota~40K1.20×
13Washington~300K1.18×
14Washington, District of Columbia~50K1.18×
15North Carolina~500K1.15×
16Connecticut~200K1.13×
17Maine~60K1.12×
18Massachusetts~300K1.04×
19New Jersey~400K1.03×
20Indiana~200K0.95×
21Oklahoma~100K0.93×
22Mississippi~100K0.91×
23Alabama~200K0.90×
24Louisiana~200K0.88×
25Georgia~400K0.85×
26Texas~1M0.83×
27Arizona~200K0.81×
28Iowa~90K0.78×
29Ohio~300K0.77×
30Nevada~100K0.77×
31Utah~90K0.73×
32Arkansas~80K0.73×
33Florida~700K0.72×
34Tennessee~200K0.72×
35North Dakota~20K0.71×
36Minnesota~100K0.69×
37Vermont~20K0.68×
38Nebraska~50K0.67×
39Alaska~20K0.67×
40Colorado~100K0.64×
41New Mexico~40K0.63×
42Rhode Island~30K0.63×
43California~1M0.62×
44Michigan~200K0.62×
45Idaho~40K0.62×
46Illinois~300K0.61×
47Oregon~100K0.59×
48Montana~20K0.56×
49Wisconsin~100K0.53×
50Hawaii~30K0.51×
Fig. 06

Affinity by region

Affinity by region — Liberty, United States
0.51×1.00×3.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liberty audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liberty audience
#·InterestCategoryAffinity×
01Karl MarxLiterature7.50×
02Drudge ReportSports5.92×
03IndividualismPolitics & Society4.59×
04PoliticoPolitics & Society4.03×
05New York PostNews3.94×
06Public administrationBusiness & Career3.77×
07Chuck NorrisMovies & TV3.53×
08MSNBCMovies & TV3.44×
09Fox News ChannelMovies & TV2.41×
10GeneticsKids & Family2.13×
11CBS NewsMovies & TV2.12×
12Real propertyHome & Garden2.04×
13PhilanthropyArts & Culture2.04×
14ActivismPolitics & Society2.03×
15Joe BidenPolitics & Society2.01×
16NostalgiaHome & Garden1.94×
17TraditionPolitics & Society1.92×
18Nonprofit organizationPolitics & Society1.81×
19RadioTechnology & Electronics1.67×
20Stand-up comedyMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liberty audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liberty audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.13×
IndividualismJOY2.33×
SpiritualityBALANCE1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liberty audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liberty have in United States?

Liberty has an estimated audience of 14,134,318 people in United States, concentrated in New York and Texas.

02

What is the gender split and age of Liberty fans?

46.1% of Liberty fans are female, 53.9% are male, with an average age of 43.9 years.

03

Which brands do Liberty fans like most?

Liberty fans show strongest brand affinity for Drudge Report (5.92×), New York Post (3.94×), and Chuck Norris (3.53×) over the country average.

04

Where do Liberty fans live in United States?

Liberty fans in United States are most concentrated in New York (reach ~1M), Texas (reach ~1M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Liberty fans also like?

Beyond Liberty itself, the audience over-indexes on New York Post (3.94×), Chuck Norris (3.53×), Fox News Channel (2.41×), and Nonprofit organization (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Liberty audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Liberty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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