Liberty Audience in United States
Liberty has an estimated audience of 14,134,318 people in United States. 46.1% are female, 53.9% are male, average age 43.9. Top regions: New York, California, Texas. Top brand affinities: Israel, Urban Outfitters, Grammarly, Elsword, Jeep Wagoneer.
The average Liberty fan in United States is 43.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Israel, Urban Outfitters, Grammarly, with strongest over-indexing on Israel (2.74× the country average). Demographically, the Liberty audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Department store
Demographics of Liberty fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 43.9 |
| Estimated audience size | 14,134,318 |
Audience persona
The typical Liberty fan in United States is balanced, around 43.9 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 1,373,996 | 1.74× |
| California | 1,135,736 | 0.73× |
| Texas | 1,121,550 | 0.92× |
| Florida | 831,043 | 0.87× |
| Pennsylvania | 674,510 | 1.42× |
| Missouri | 634,125 | 2.78× |
| Virginia | 625,462 | 1.82× |
| North Carolina | 484,655 | 1.14× |
| Georgia | 393,818 | 0.9× |
| New Jersey | 388,904 | 1.08× |
| Ohio | 375,844 | 0.86× |
| Maryland | 371,149 | 1.53× |
| Massachusetts | 344,137 | 1.24× |
| Illinois | 330,397 | 0.7× |
| Washington | 300,111 | 1.06× |
| Arizona | 272,566 | 0.94× |
| Michigan | 264,709 | 0.72× |
| Indiana | 255,973 | 0.99× |
| South Carolina | 252,817 | 1.19× |
| Tennessee | 222,426 | 0.78× |
| Kentucky | 190,468 | 1.07× |
| Connecticut | 187,292 | 1.32× |
| Alabama | 183,560 | 0.93× |
| Louisiana | 172,547 | 0.95× |
| Colorado | 167,499 | 0.75× |
| Minnesota | 165,038 | 0.81× |
| Kansas | 157,622 | 1.42× |
| Oklahoma | 152,969 | 0.97× |
| Nevada | 122,069 | 0.89× |
| Wisconsin | 118,723 | 0.56× |
| Oregon | 109,728 | 0.68× |
| Mississippi | 102,626 | 0.88× |
| Arkansas | 93,072 | 0.8× |
| Iowa | 90,839 | 0.78× |
| New Hampshire | 89,327 | 1.6× |
| Utah | 88,582 | 0.7× |
| West Virginia | 79,422 | 1.21× |
| Delaware | 58,706 | 1.51× |
| Washington, District of Columbia | 51,436 | 1.21× |
| Nebraska | 50,863 | 0.72× |
| New Mexico | 48,212 | 0.68× |
| Idaho | 45,904 | 0.65× |
| Maine | 44,060 | 0.87× |
| South Dakota | 37,994 | 1.16× |
| Hawaii | 32,126 | 0.53× |
| Rhode Island | 29,391 | 0.65× |
| Montana | 21,831 | 0.56× |
| North Dakota | 20,645 | 0.71× |
| Alaska | 20,435 | 0.68× |
| Vermont | 17,313 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.74× | Travel & Leisure |
| Urban Outfitters | 2.12× | Shopping |
| Grammarly | 4.52× | Business & Career |
| Elsword | 15.64× | Games |
| Jeep Wagoneer | 4.35× | Cars & Mobility |
| Nationality | 1.51× | Politics & Society |
| Grinch | 2.7× | Movies & TV |
| Home Bargains | 7.82× | Shopping |
| 3D printing | 1.67× | Technology & Electronics |
| Jesse Plemons | 2.13× | Movies & TV |
| Home staging | 3.22× | Home & Garden |
| Enfamil | 4.14× | Kids & Family |
| Nebraska Cornhuskers football | 1.97× | Sports |
| Wikia | 1.83× | Internet & Social Media |
| Urban horticulture | 1.79× | Home & Garden |
| Vocal harmony | 2.12× | Music & Radio |
| TeachHUB | 1.73× | Business & Career |
| Jeep Grand Cherokee (WJ) | 2.7× | Cars & Mobility |
| INQUIRER.net | 5.37× | News |
| Maracaibo | 4.81× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.22 |
| Individualism | JOY | 1.88 |
| Mindfulness | BALANCE | 1.45 |
| Spirituality | BALANCE | 1.44 |
| Need for Security | CONSERVATISM | 1.42 |
| Tradition | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| Italy | 11.6% |
| Brazil | 5.8% |
See Liberty audiences in other countries
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Cleveland (14,108,523)
- Palo Alto, California (11,810,097)
Frequently asked questions
How many fans does Liberty have in United States?
Liberty has an estimated audience of 14,134,318 people in United States, concentrated in New York and California.
What is the gender split and age of Liberty fans?
46.1% of Liberty fans are female, 53.9% are male, with an average age of 43.9 years.
Which brands do Liberty fans like most?
Liberty fans show strongest brand affinity for Israel (2.74×), Urban Outfitters (2.12×), and Grammarly (4.52×) over the country average.
Where do Liberty fans live in United States?
Liberty fans in United States are most concentrated in New York (reach 1,373,996), California (reach 1,135,736), and Texas (reach 1,121,550). These three regions account for the largest share of the active audience.
What other brands do Liberty fans also like?
Beyond Liberty itself, the audience over-indexes on Urban Outfitters (2.12×), Grammarly (4.52×), Elsword (15.64×), and Jeep Wagoneer (4.35×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Liberty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.