Washington, D.C. Audience in United States

Washington, D.C. logo

Washington, D.C. has an estimated audience of 18,385,411 people in United States. 51.4% are female, 48.6% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: Jonathan Davis, WGN-TV, Salman Khan, Academy Award for Best Documentary Feature, Canino.

The average Washington, D.C. fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jonathan Davis, WGN-TV, Salman Khan, with strongest over-indexing on Jonathan Davis (2.93× the country average). Demographically, the Washington, D.C. audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Washington, D.C. fans

Demographic split for Washington, D.C. audience in United States
MetricValue
Female51.4%
Male48.6%
Average age43.1
Estimated audience size18,385,411

Audience persona

The typical Washington, D.C. fan in United States is balanced, around 43.1 years old, with strong Tradition tendencies and a notable affinity for Jonathan Davis.

Top regions in United States

Top regions ranked by reach for Washington, D.C. in United States
RegionReachAffinity
California1,624,7840.8×
Texas1,239,9360.78×
New York1,183,1731.15×
Florida1,126,0990.9×
Virginia958,3112.14×
Maryland726,9892.3×
Pennsylvania678,9741.1×
North Carolina617,6021.12×
New Jersey570,7161.22×
Illinois537,7140.88×
Washington, District of Columbia535,4459.69×
Georgia515,2190.91×
Ohio458,1090.81×
Massachusetts386,2571.07×
Michigan363,7380.76×
Washington295,4430.8×
Tennessee295,1400.8×
Arizona260,8810.69×
Indiana255,0220.76×
South Carolina228,9280.83×
Colorado208,3460.72×
Missouri201,6170.68×
Minnesota191,8820.73×
Wisconsin181,3550.66×
Alabama181,2550.71×
Connecticut175,6910.95×
Kentucky175,5870.76×
Louisiana172,7650.73×
Oregon137,7120.65×
Oklahoma135,5040.66×
Nevada118,0320.66×
Utah109,9330.67×
Iowa100,4380.66×
Mississippi96,8290.64×
Arkansas96,7020.64×
Kansas96,6300.67×
West Virginia77,7910.91×
Delaware63,4551.25×
Nebraska59,5180.65×
New Mexico55,9780.61×
Hawaii54,1890.69×
Idaho51,2760.56×
New Hampshire51,0560.7×
Maine47,1380.72×
Rhode Island42,8980.73×
Montana26,8820.53×
Alaska24,9220.63×
South Dakota23,1250.54×
Vermont22,8810.71×
North Dakota21,7760.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washington, D.C. audience
BrandAffinityCategory
Jonathan Davis2.93×Music & Radio
WGN-TV1.51×Movies & TV
Salman Khan1.63×Movies & TV
Academy Award for Best Documentary Feature1.68×Movies & TV
Canino2.24×Travel & Leisure
Jbc2.46×Kids & Family
John Key1.7×Politics & Society
The Joseph Smith Papers1.87×Literature
Night Shift Nurses1.56×Literature
Tarot of Marseilles1.57×Politics & Society
JBM1.57×Music & Radio
Argenteuil1.54×Travel & Leisure
Ponte Milvio1.83×Travel & Leisure
WildFly2.05×
Ubrique1.51×Travel & Leisure
JCLU Forever3.2×Fashion & Accessoires
bysTaXx1.98×Internet & Social Media
University of Caxias do Sul1.92×Business & Career
Jbeil District2.05×
Sunway College Johor Bahru2.5×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washington, D.C. audience
TraitClusterScore
TraditionCONSERVATISM1.34
Community OrientationOPEN1.27
Quality AwarenessPREMIUM1.22
TravellingTHRILL1.13
Luxury OrientationPREMIUM1.1
Career OrientationPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Washington, D.C.
CountryShare
United States81.7%
Canada1.6%
United Kingdom1.5%

See Washington, D.C. audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Washington, D.C. have in United States?

Washington, D.C. has an estimated audience of 18,385,411 people in United States, concentrated in California and Texas.

What is the gender split and age of Washington, D.C. fans?

51.4% of Washington, D.C. fans are female, 48.6% are male, with an average age of 43.1 years.

Which brands do Washington, D.C. fans like most?

Washington, D.C. fans show strongest brand affinity for Jonathan Davis (2.93×), WGN-TV (1.51×), and Salman Khan (1.63×) over the country average.

Where do Washington, D.C. fans live in United States?

Washington, D.C. fans in United States are most concentrated in California (reach 1,624,784), Texas (reach 1,239,936), and New York (reach 1,183,173). These three regions account for the largest share of the active audience.

What other brands do Washington, D.C. fans also like?

Beyond Washington, D.C. itself, the audience over-indexes on WGN-TV (1.51×), Salman Khan (1.63×), Academy Award for Best Documentary Feature (1.68×), and Canino (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington, D.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.