Rascasse Audience Intelligence

Washington, D.C. Audience in United States

A data profile of the people who buy, follow and care about Washington, D.C. in United States — modelled from more than twelve digital signal sources. Washington, D.C. has an estimated audience of 18,385,411 people in United States.

#2among Department store in United States#95among POI in United States#160in Travel & Leisure

The average Washington, D.C. fan in United States is 43.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nonprofit organization, Tradition, Online newspaper, with strongest over-indexing on Nonprofit organization (1.78× the country average).

Demographically, the Washington, D.C. audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Washington, D.C. fan in United States is balanced, around 43.1 years old, with strong Community Orientation tendencies and a notable affinity for Nonprofit organization.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington, D.C. profile in United States.

Audience size
18.4M
in United States
Gender
51.4%♀
48.6% male
Age
43.1
average years
Country rank
#1827
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washington, D.C. fans

51.4% are female, 48.6% are male, average age 43.1.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Washington, D.C. audience in United States
MetricValue
Female51.4%
Male48.6%
Average age43.1
Estimated audience size18,385,411
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Washington, D.C. audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4924%
50+30%
Fig. 04

Worldwide distribution

81.6%

of the worldwide Washington, D.C. audience comes from United States.

Worldwide audience distribution share by country for Washington, D.C.
CountryShare
United States81.6%
Canada1.6%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington, D.C. audience in United States is strongest.

Fig. 05

Top regions by affinity

Washington, D.C. fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~500K9.41×
02Maryland~800K2.42×
03Virginia~1M2.14×
04Delaware~60K1.27×
05New Jersey~500K1.14×
06New York~1M1.06×
07Pennsylvania~700K1.06×
08North Carolina~600K1.05×
09Massachusetts~400K1.00×
10West Virginia~80K0.96×
11Connecticut~200K0.93×
12Georgia~500K0.87×
13Florida~1M0.85×
14Illinois~500K0.84×
15South Carolina~200K0.84×
16Ohio~500K0.81×
17Tennessee~300K0.80×
18Washington~300K0.78×
19Kentucky~200K0.78×
20California~1.5M0.77×
21Texas~1M0.76×
22Indiana~300K0.76×
23Vermont~20K0.76×
24Michigan~400K0.75×
25New Hampshire~50K0.75×
26Rhode Island~40K0.75×
27Louisiana~200K0.74×
28Maine~50K0.74×
29Minnesota~200K0.72×
30Alabama~200K0.72×
31Alaska~30K0.71×
32Colorado~200K0.70×
33Oklahoma~100K0.70×
34Kansas~100K0.70×
35Hawaii~60K0.70×
36Arizona~300K0.69×
37Iowa~100K0.69×
38Nebraska~60K0.69×
39Missouri~200K0.68×
40Utah~100K0.68×
41Mississippi~100K0.68×
42Wisconsin~200K0.67×
43Nevada~100K0.67×
44Arkansas~100K0.67×
45North Dakota~30K0.67×
46Oregon~100K0.65×
47New Mexico~60K0.65×
48South Dakota~30K0.63×
49Idaho~60K0.62×
50Montana~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Washington, D.C., United States
0.59×1.00×9.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington, D.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington, D.C. audience
#·InterestCategoryAffinity×
01Washington CapitalsSports3.28×
02Freedom of speechPolitics & Society3.22×
03Baltimore OriolesSports2.72×
04Washington NationalsSports2.46×
05The Daily CallerInternet & Social Media2.30×
06National Rifle AssociationPolitics & Society2.12×
07Bob DylanMusic & Radio1.96×
08Arnold SchwarzeneggerMovies & TV1.90×
09Non-alcoholic beverageFood & Beverages1.89×
10Rail transportTravel & Leisure1.88×
11Online newspaperNews1.81×
12Nonprofit organizationPolitics & Society1.78×
13Charitable organizationPolitics & Society1.76×
14Private equityBusiness & Career1.74×
15TraditionPolitics & Society1.67×
16Ryan GoslingMovies & TV1.67×
17Employment websiteBusiness & Career1.58×
18Atlanta BravesSports1.54×
19Hardware storeHome & Garden1.52×
20New York MetsSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington, D.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington, D.C. audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.76×
TraditionCONSERVATISM1.67×
Career OrientationPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington, D.C. audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.67×
ExtroversionTHRILL0.72×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washington, D.C. have in United States?

Washington, D.C. has an estimated audience of 18,385,411 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Washington, D.C. fans?

51.4% of Washington, D.C. fans are female, 48.6% are male, with an average age of 43.1 years.

03

Which brands do Washington, D.C. fans like most?

Washington, D.C. fans show strongest brand affinity for Nonprofit organization (1.78×), Tradition (1.67×), and Online newspaper (1.81×) over the country average.

04

Where do Washington, D.C. fans live in United States?

Washington, D.C. fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Washington, D.C. fans also like?

Beyond Washington, D.C. itself, the audience over-indexes on Tradition (1.67×), Online newspaper (1.81×), Charitable organization (1.76×), and Rail transport (1.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Washington, D.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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