Washington, D.C. Audience in United States

Washington, D.C. has an estimated audience of 18,385,411 people in United States. 51.4% are female, 48.6% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: New England Patriots, The Daily Caller, Arnold Schwarzenegger, Washington Capitals, National Rifle Association.

The average Washington, D.C. fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include New England Patriots, The Daily Caller, Arnold Schwarzenegger, with strongest over-indexing on New England Patriots (1.7× the country average). Demographically, the Washington, D.C. audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Washington, D.C. fans

Demographic split for Washington, D.C. audience in United States
MetricValue
Female51.4%
Male48.6%
Average age43.1
Estimated audience size18,385,411

Audience persona

The typical Washington, D.C. fan in United States is balanced, around 43.1 years old, with strong Tradition tendencies and a notable affinity for New England Patriots.

Top regions in United States

Top regions ranked by reach for Washington, D.C. in United States
RegionReachAffinity
California1,624,7840.8×
Texas1,239,9360.78×
New York1,183,1731.15×
Florida1,126,0990.9×
Virginia958,3112.14×
Maryland726,9892.3×
Pennsylvania678,9741.1×
North Carolina617,6021.12×
New Jersey570,7161.22×
Illinois537,7140.88×
Washington, District of Columbia535,4459.69×
Georgia515,2190.91×
Ohio458,1090.81×
Massachusetts386,2571.07×
Michigan363,7380.76×
Washington295,4430.8×
Tennessee295,1400.8×
Arizona260,8810.69×
Indiana255,0220.76×
South Carolina228,9280.83×
Colorado208,3460.72×
Missouri201,6170.68×
Minnesota191,8820.73×
Wisconsin181,3550.66×
Alabama181,2550.71×
Connecticut175,6910.95×
Kentucky175,5870.76×
Louisiana172,7650.73×
Oregon137,7120.65×
Oklahoma135,5040.66×
Nevada118,0320.66×
Utah109,9330.67×
Iowa100,4380.66×
Mississippi96,8290.64×
Arkansas96,7020.64×
Kansas96,6300.67×
West Virginia77,7910.91×
Delaware63,4551.25×
Nebraska59,5180.65×
New Mexico55,9780.61×
Hawaii54,1890.69×
Idaho51,2760.56×
New Hampshire51,0560.7×
Maine47,1380.72×
Rhode Island42,8980.73×
Montana26,8820.53×
Alaska24,9220.63×
South Dakota23,1250.54×
Vermont22,8810.71×
North Dakota21,7760.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Washington, D.C. audience
BrandAffinityCategory
New England Patriots1.7×Sports
The Daily Caller2.5×Internet & Social Media
Arnold Schwarzenegger1.98×Movies & TV
Washington Capitals2.93×Sports
National Rifle Association2.05×Politics & Society
Baltimore Orioles1.87×Sports
Freedom of speech1.92×Politics & Society
Washington Nationals1.83×Sports
Franklin Graham2.46×Politics & Society
Toronto Maple Leafs1.7×Sports
Judge Jeanine Pirro3.2×Movies & TV
Water pollution1.51×Politics & Society
Irina Shayk1.77×Fashion & Accessoires
Médecins Sans Frontières2.24×Politics & Society
Wizz Air3.21×Travel & Leisure
BMW i31.57×Cars & Mobility
Planned Parenthood2.05×Politics & Society
Jean-Michel Jarre1.63×Music & Radio
Opel Insignia1.68×Cars & Mobility
Michelle Obama1.56×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Washington, D.C. audience
TraitClusterScore
TraditionCONSERVATISM1.34
Community OrientationOPEN1.27
Quality AwarenessPREMIUM1.22
TravellingTHRILL1.13
Luxury OrientationPREMIUM1.1
Career OrientationPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Washington, D.C.
CountryShare
United States81.7%
Canada1.6%
United Kingdom1.5%

See Washington, D.C. audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Washington, D.C. have in United States?

Washington, D.C. has an estimated audience of 18,385,411 people in United States, concentrated in California and Texas.

What is the gender split and age of Washington, D.C. fans?

51.4% of Washington, D.C. fans are female, 48.6% are male, with an average age of 43.1 years.

Which brands do Washington, D.C. fans like most?

Washington, D.C. fans show strongest brand affinity for New England Patriots (1.7×), The Daily Caller (2.5×), and Arnold Schwarzenegger (1.98×) over the country average.

Where do Washington, D.C. fans live in United States?

Washington, D.C. fans in United States are most concentrated in California (reach 1,624,784), Texas (reach 1,239,936), and New York (reach 1,183,173). These three regions account for the largest share of the active audience.

What other brands do Washington, D.C. fans also like?

Beyond Washington, D.C. itself, the audience over-indexes on The Daily Caller (2.5×), Arnold Schwarzenegger (1.98×), Washington Capitals (2.93×), and National Rifle Association (2.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Washington, D.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.