Rascasse Audience Intelligence

Washington, D.C. Audience in Germany

A data profile of the people who buy, follow and care about Washington, D.C. in Germany — modelled from more than twelve digital signal sources. Washington, D.C. has an estimated audience of 234,705 people in Germany.

#42among Department store in Germany#2004among POI in Germany#1680in Travel & Leisure

The average Washington, D.C. fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Robert Redford, Online newspaper, Der Tagesspiegel, with strongest over-indexing on Robert Redford (5.04× the country average).

Demographically, the Washington, D.C. audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Washington, D.C. fan in Germany is more male, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Robert Redford.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Washington, D.C. profile in Germany.

Audience size
235K
in Germany
Gender
40.3%♀
59.7% male
Age
36.9
average years
Country rank
#20484
POI in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Washington, D.C. fans

40.3% are female, 59.7% are male, average age 36.9.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for Washington, D.C. audience in Germany
MetricValue
Female40.3%
Male59.7%
Average age36.9
Estimated audience size234,705
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Washington, D.C. audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Washington, D.C. audience comes from Germany.

Worldwide audience distribution share by country for Washington, D.C.
CountryShare
United States81.6%
Canada1.6%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Washington, D.C. audience in Germany is strongest.

Fig. 05

Top regions by affinity

Washington, D.C. fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~40K1.14×
02Bayern~40K1.13×
03Hessen~20K1.12×
04Rheinland-Pfalz~10K1.08×
05Nordrhein-Westfalen~50K1.05×
06Schleswig-Holstein~9K1.05×
07Niedersachsen~20K1.04×
08Berlin~10K1.01×
09Bremen~2K1.01×
10Hamburg~5K1.00×
11Thüringen~6K0.95×
12Sachsen~10K0.94×
13Brandenburg~7K0.92×
14Saarland~3K0.90×
15Sachsen-Anhalt~5K0.87×
16Mecklenburg-Vorpommern~4K0.87×
Fig. 06

Affinity by region

Affinity by region — Washington, D.C., Germany
0.87×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Washington, D.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Washington, D.C. audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages5.13×
02Robert RedfordMovies & TV5.04×
03CNNMovies & TV4.67×
04Ryan GoslingMovies & TV4.64×
05Dexter (TV series)Movies & TV4.26×
06Sandra BullockMovies & TV3.91×
07Tom CruiseMovies & TV3.59×
08LibraryLiterature3.24×
09Online newspaperNews3.19×
10Henry CavillMovies & TV3.09×
11Der TagesspiegelNews3.08×
12Public transportCars & Mobility2.83×
13Apple TVMovies & TV2.61×
14RedditInternet & Social Media2.36×
15FlixBusCars & Mobility2.04×
16Efficient energy useTechnology & Electronics1.93×
17Solar energyHome & Garden1.82×
18InnovationBusiness & Career1.82×
19ReligionBusiness & Career1.77×
20PostbankBusiness & Career1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Washington, D.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Washington, D.C. audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.72×
Community OrientationOPEN2.20×
IndividualismJOY2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Washington, D.C. audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.52×
Price SensitivityPREMIUM0.58×
ExtroversionTHRILL0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Washington, D.C. have in Germany?

Washington, D.C. has an estimated audience of 234,705 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Washington, D.C. fans?

40.3% of Washington, D.C. fans are female, 59.7% are male, with an average age of 36.9 years.

03

Which brands do Washington, D.C. fans like most?

Washington, D.C. fans show strongest brand affinity for Robert Redford (5.04×), Online newspaper (3.19×), and Der Tagesspiegel (3.08×) over the country average.

04

Where do Washington, D.C. fans live in Germany?

Washington, D.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Washington, D.C. fans also like?

Beyond Washington, D.C. itself, the audience over-indexes on Online newspaper (3.19×), Der Tagesspiegel (3.08×), Non-alcoholic beverage (5.13×), and Reddit (2.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in Germany

See Washington, D.C. audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Washington, D.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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