Washington, D.C. Audience in Germany
Washington, D.C. has an estimated audience of 234,705 people in Germany. 40.3% are female, 59.7% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Litter box, Cocktail, Business English, CAC 40.
The average Washington, D.C. fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Litter box, Cocktail, with strongest over-indexing on Pillow (2.36× the country average). Demographically, the Washington, D.C. audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Department store
Demographics of Washington, D.C. fans
| Metric | Value |
|---|---|
| Female | 40.3% |
| Male | 59.7% |
| Average age | 36.9 |
| Estimated audience size | 234,705 |
Audience persona
The typical Washington, D.C. fan in Germany is more male, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,632 | 1.1× |
| Bayern | 44,558 | 1.18× |
| Baden-Württemberg | 40,235 | 1.26× |
| Niedersachsen | 23,170 | 1.02× |
| Hessen | 21,314 | 1.19× |
| Rheinland-Pfalz | 12,836 | 1.09× |
| Berlin | 11,862 | 1.13× |
| Sachsen | 10,335 | 0.9× |
| Schleswig-Holstein | 8,368 | 0.99× |
| Brandenburg | 6,125 | 0.84× |
| Hamburg | 5,506 | 1.04× |
| Thüringen | 5,443 | 0.91× |
| Sachsen-Anhalt | 4,646 | 0.76× |
| Mecklenburg-Vorpommern | 3,346 | 0.75× |
| Saarland | 2,364 | 0.82× |
| Bremen | 2,045 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.36× | Home & Garden |
| Litter box | 1.77× | Pets & Animals |
| Cocktail | 1.64× | Food & Beverages |
| Business English | 3.58× | Business & Career |
| CAC 40 | 1.57× | Business & Career |
| 3D printing | 2.32× | Technology & Electronics |
| VfL Wolfsburg | 1.64× | Sports |
| Hypertext | 2.54× | Technology & Electronics |
| Eindhoven | 1.72× | Travel & Leisure |
| Minestrone | 2.02× | Food & Beverages |
| Parma | 4.4× | Travel & Leisure |
| Natural rubber | 1.6× | Cars & Mobility |
| DEFCON (video game) | 5.12× | Games |
| Necktie | 3.6× | Fashion & Accessoires |
| Atkins diet | 3.73× | Health |
| Sixx | 1.92× | Movies & TV |
| Fast Five | 2.85× | Movies & TV |
| Justice | 2.05× | Politics & Society |
| Peugeot 308 | 1.98× | Cars & Mobility |
| Socialist Federal Republic of Yugoslavia | 2.28× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.78 |
| Community Orientation | OPEN | 2.36 |
| Travelling | THRILL | 2.14 |
| Career Orientation | POWER | 2.08 |
| Individualism | JOY | 2.02 |
| Urban Lifestyle | OPEN | 1.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.7% |
| Canada | 1.6% |
| United Kingdom | 1.5% |
See Washington, D.C. audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
Frequently asked questions
How many fans does Washington, D.C. have in Germany?
Washington, D.C. has an estimated audience of 234,705 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Washington, D.C. fans?
40.3% of Washington, D.C. fans are female, 59.7% are male, with an average age of 36.9 years.
Which brands do Washington, D.C. fans like most?
Washington, D.C. fans show strongest brand affinity for Pillow (2.36×), Litter box (1.77×), and Cocktail (1.64×) over the country average.
Where do Washington, D.C. fans live in Germany?
Washington, D.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,632), Bayern (reach 44,558), and Baden-Württemberg (reach 40,235). These three regions account for the largest share of the active audience.
What other brands do Washington, D.C. fans also like?
Beyond Washington, D.C. itself, the audience over-indexes on Litter box (1.77×), Cocktail (1.64×), Business English (3.58×), and CAC 40 (1.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Washington, D.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.