Metro (department store) Audience in Germany
Metro (department store) has an estimated audience of 8,068,302 people in Germany. 63.3% are female, 36.7% are male, average age 48.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Metro (department store) fan in Germany is 48.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Category: Shopping · Type: Brand · Subtype: Department store
Demographics of Metro (department store) fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 48.7 |
| Estimated audience size | 8,068,302 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,052,513 | 1.16× |
| Bayern | 1,486,048 | 1.15× |
| Baden-Württemberg | 1,231,797 | 1.12× |
| Niedersachsen | 785,145 | 1.0× |
| Hessen | 737,913 | 1.2× |
| Rheinland-Pfalz | 468,583 | 1.16× |
| Berlin | 455,496 | 1.26× |
| Sachsen | 299,141 | 0.76× |
| Hamburg | 253,709 | 1.39× |
| Schleswig-Holstein | 239,855 | 0.83× |
| Brandenburg | 234,295 | 0.94× |
| Thüringen | 145,364 | 0.71× |
| Sachsen-Anhalt | 135,280 | 0.65× |
| Saarland | 103,745 | 1.05× |
| Mecklenburg-Vorpommern | 94,042 | 0.61× |
| Bremen | 71,582 | 1.04× |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 17.3% |
| Germany | 10.8% |
| Italy | 8.3% |
See Metro (department store) audiences in other countries
- Metro (department store) — United States
- Metro (department store) — United Kingdom
- Metro (department store) — France
- Metro (department store) — Italy
- Metro (department store) — Spain
- Metro (department store) — Brazil
- Metro (department store) — Japan
- Metro (department store) — South Korea
- Metro (department store) — India
More Department store audiences in Germany
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
- Woolworth (1,033,384)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Metro (department store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.