Rascasse Audience Intelligence

Metro (department store) Target Market in United States

A data profile of the people who buy, follow and care about Metro (department store) in United States — modelled from more than twelve digital signal sources. Metro (department store) has an estimated audience of 5,789,778 people in United States.

#9among Department store in United States#604among Brand in United States#150in Shopping

The average Metro (department store) fan in United States is 46.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Shopping · Type: Brand · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metro (department store) profile in United States.

Audience size
5.8M
in United States
Gender
57.2%♀
42.8% male
Age
46.6
average years
Country rank
#5869
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Metro (department store)

57.2% are female, 42.8% are male, average age 46.6.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Metro (department store) audience in United States
MetricValue
Female57.2%
Male42.8%
Average age46.6
Estimated audience size5,789,778
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Metro (department store) audience in United States
Age bracketShare%
16-191%
20-2915%
30-3923%
40-4930%
50+31%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Metro (department store) audience comes from United States.

Worldwide audience distribution share by country for Metro (department store)
CountryShare
Canada16.4%
Germany9.5%
France8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metro (department store) audience in United States is strongest.

Fig. 05

Top regions by affinity

Metro (department store) customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K8.23×
02Maryland~200K2.32×
03Virginia~300K1.99×
04Texas~700K1.40×
05Florida~500K1.38×
06California~900K1.34×
07Wyoming~10K1.21×
08Rhode Island~20K1.20×
09Alabama~100K1.19×
10Nebraska~30K1.13×
11Pennsylvania~200K1.11×
12Georgia~200K1.08×
13New Mexico~30K1.06×
14Massachusetts~100K1.01×
15Delaware~20K1.01×
16Illinois~200K0.99×
17Michigan~200K0.99×
18Indiana~100K0.96×
19Oregon~60K0.95×
20Nevada~50K0.93×
21Ohio~200K0.89×
22South Carolina~80K0.89×
23New York~300K0.88×
24Louisiana~70K0.88×
25Oklahoma~60K0.88×
26Missouri~80K0.84×
27Arkansas~40K0.83×
28Connecticut~50K0.82×
29Tennessee~90K0.81×
30New Jersey~100K0.79×
31North Carolina~100K0.76×
32Kansas~30K0.74×
33Washington~90K0.73×
34Arizona~80K0.71×
35Kentucky~50K0.70×
36Colorado~60K0.69×
37Idaho~20K0.68×
38West Virginia~20K0.63×
39Mississippi~30K0.61×
40Wisconsin~50K0.60×
41Minnesota~50K0.59×
42Utah~30K0.55×
43Iowa~30K0.54×
44Maine~10K0.46×
45New Hampshire~10K0.45×
46North Dakota~4K0.33×
47South Dakota~4K0.32×
48Montana~5K0.31×
49Alaska~4K0.29×
50Hawaii~7K0.27×
Fig. 06

Affinity by region

Affinity by region — Metro (department store), United States
0.27×1.00×8.23×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Metro (department store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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