Rascasse Audience Intelligence

Metro (department store) Target Market in Spain

A data profile of the people who buy, follow and care about Metro (department store) in Spain — modelled from more than twelve digital signal sources. Metro (department store) has an estimated audience of 3,460,325 people in Spain.

#1among Department store in Spain#99among Brand in Spain#44in Shopping

The average Metro (department store) fan in Spain is 48.7 years old, more female, and lives primarily in Catalonia.

The audience is concentrated in Catalonia, Community of Madrid, Comunidad Valenciana.

Category: Shopping · Type: Brand · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Metro (department store) profile in Spain.

Audience size
3.5M
in Spain
Gender
61.9%♀
38.1% male
Age
48.7
average years
Country rank
#1043
Brand in Spain
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Metro (department store)

61.9% are female, 38.1% are male, average age 48.7.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Metro (department store) audience in Spain
MetricValue
Female61.9%
Male38.1%
Average age48.7
Estimated audience size3,460,325
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the Metro (department store) audience in Spain
Age bracketShare%
16-190%
20-2912%
30-3919%
40-4927%
50+41%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Metro (department store) audience comes from Spain.

Worldwide audience distribution share by country for Metro (department store)
CountryShare
Canada16.4%
Germany9.5%
France8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metro (department store) audience in Spain is strongest.

Fig. 05

Top regions by affinity

Metro (department store) customers by region in Spain
#RegionReachAffinity×
01Community of Madrid~2.5M3.22×
02Catalonia~2.5M3.12×
03Basque Autonomous Country~400K2.63×
04Comunidad Valenciana~1M2.14×
05Andalusia~700K0.84×
06Castilla-La Mancha~100K0.62×
07Castile and León~100K0.51×
08La Rioja~10K0.51×
09Extremadura~40K0.48×
10Cantabria~30K0.48×
11Balearic Islands~60K0.47×
12Region of Murcia~70K0.44×
13Navarre~20K0.43×
14Galicia~80K0.42×
15Principality of Asturias~40K0.42×
16Aragon~50K0.41×
17Canary Islands~80K0.39×
Appendix

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How to read this data

Audience size is the estimated number of people in Spain who actively search for Metro (department store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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