Rascasse Audience Intelligence

Metro (department store) Target Market in India

A data profile of the people who buy, follow and care about Metro (department store) in India — modelled from more than twelve digital signal sources. Metro (department store) has an estimated audience of 4,223,063 people in India.

#1among Department store in India#88among Brand in India#29in Shopping

The average Metro (department store) fan in India is 48.7 years old, more female, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Maharashtra, Karnataka.

Category: Shopping · Type: Brand · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Metro (department store) profile in India.

Audience size
4.2M
in India
Gender
61.9%♀
38.1% male
Age
48.7
average years
Country rank
#1465
Brand in India
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Metro (department store)

61.9% are female, 38.1% are male, average age 48.7.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Metro (department store) audience in India
MetricValue
Female61.9%
Male38.1%
Average age48.7
Estimated audience size4,223,063
Fig. 03

Age distribution

Ø 48.7
average years
Age distribution of the Metro (department store) audience in India
Age bracketShare%
16-190%
20-2912%
30-3919%
40-4927%
50+41%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Metro (department store) audience comes from India.

Worldwide audience distribution share by country for Metro (department store)
CountryShare
Canada16.4%
Germany9.5%
France8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Metro (department store) audience in India is strongest.

Fig. 05

Top regions by affinity

Metro (department store) customers by region in India
#RegionReachAffinity×
01Telangana~200K3.44×
02Karnataka~300K2.66×
03Haryana~100K2.38×
04Uttar Pradesh~400K2.02×
05Tamil Nadu~200K1.59×
06Maharashtra~300K1.54×
07Gujarat~100K1.13×
08West Bengal~100K1.11×
09Kerala~70K1.08×
10Rajasthan~90K0.93×
11Madhya Pradesh~70K0.88×
12Andhra Pradesh~50K0.88×
13Goa~4K0.83×
14Uttarakhand~20K0.80×
15Punjab (region)~40K0.76×
16Sikkim~1K0.76×
17Chhattisgarh~20K0.73×
18Jharkhand~30K0.72×
19Bihar~60K0.69×
20Arunachal Pradesh~2K0.68×
21Manipur~3K0.66×
22Nagaland~2K0.65×
23Mizoram~2K0.65×
24Meghalaya~3K0.61×
25Odisha~20K0.54×
26Himachal Pradesh~9K0.54×
27Tripura~3K0.53×
28Assam~20K0.52×
29Jammu and Kashmir~9K0.46×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in India

See Metro (department store) audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Metro (department store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →