National Rifle Association Audience in United States

National Rifle Association logo

National Rifle Association has an estimated audience of 7,569,845 people in United States. 30.9% are female, 69.1% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Kristi Noem, Shooting sport, Fox News Channel, Gateway Pundit, Benjamin Netanyahu.

The average National Rifle Association fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kristi Noem, Shooting sport, Fox News Channel, with strongest over-indexing on Kristi Noem (4.74× the country average). Demographically, the National Rifle Association audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of National Rifle Association fans

Demographic split for National Rifle Association audience in United States
MetricValue
Female30.9%
Male69.1%
Average age40.7
Estimated audience size7,569,845

Audience persona

The typical National Rifle Association fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Kristi Noem.

Top regions in United States

Top regions ranked by reach for National Rifle Association in United States
RegionReachAffinity
California667,1910.8×
Texas642,7120.99×
Florida485,5790.95×
New York368,3560.87×
Pennsylvania268,4961.05×
Illinois232,2100.92×
Virginia227,6881.23×
North Carolina213,8910.94×
Ohio213,0230.91×
Georgia202,6460.87×
Michigan183,5440.93×
New Jersey172,8210.9×
Tennessee163,1741.07×
Massachusetts153,0811.03×
Arizona147,0980.95×
Indiana145,9491.06×
Washington141,8990.93×
Maryland127,2650.98×
Missouri125,2151.03×
Colorado113,9530.96×
Alabama108,9641.03×
Oklahoma108,4211.29×
South Carolina102,0880.9×
Wisconsin100,0840.88×
Kentucky91,1420.96×
Minnesota89,4210.82×
Louisiana86,2690.88×
Oregon79,6060.92×
Connecticut79,5381.05×
Nevada67,8600.93×
Kansas67,7211.14×
Iowa66,2481.06×
Arkansas63,9321.03×
Utah51,6980.76×
Mississippi51,3730.82×
Idaho48,0441.27×
New Mexico43,1361.14×
Nebraska41,3541.09×
West Virginia38,6341.1×
Montana33,7581.61×
New Hampshire33,2471.11×
Maine26,8970.99×
Washington, District of Columbia26,5451.17×
Rhode Island24,9321.03×
Hawaii19,9940.61×
South Dakota18,7241.07×
Delaware18,7180.9×
Alaska16,4491.02×
North Dakota15,6471.01×
Wyoming14,0981.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Rifle Association audience
BrandAffinityCategory
Kristi Noem4.74×Politics & Society
Shooting sport4.52×Sports
Fox News Channel2.08×Movies & TV
Gateway Pundit5.54×News
Benjamin Netanyahu5.43×Politics & Society
Rock music1.87×Music & Radio
Turkey hunting3.72×Sports
Warriors (novel series)3.49×Literature
Second Amendment to the United States Constitution5.67×Politics & Society
AutoZone2.1×Cars & Mobility
Chuck Norris3.21×Movies & TV
Cabela's3.13×Sports
Trophy hunting2.99×Sports
Constitution4.86×Politics & Society
DuckDuckGo4.31×Internet & Social Media
Military history5.21×Politics & Society
Impeachment5.05×Politics & Society
CNN1.58×Movies & TV
Self-defense3.42×Sports
Patriotism4×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Rifle Association audience
TraitClusterScore
PatriotismCONSERVATISM2.36
Need for SecurityCONSERVATISM1.32
Quality AwarenessPREMIUM1.23
Luxury OrientationPREMIUM1.22
DIY MentalityTHRILL1.21
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for National Rifle Association
CountryShare
United States74.6%
Latvia9.6%
Canada1.7%

See National Rifle Association audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does National Rifle Association have in United States?

National Rifle Association has an estimated audience of 7,569,845 people in United States, concentrated in California and Texas.

What is the gender split and age of National Rifle Association fans?

30.9% of National Rifle Association fans are female, 69.1% are male, with an average age of 40.7 years.

Which brands do National Rifle Association fans like most?

National Rifle Association fans show strongest brand affinity for Kristi Noem (4.74×), Shooting sport (4.52×), and Fox News Channel (2.08×) over the country average.

Where do National Rifle Association fans live in United States?

National Rifle Association fans in United States are most concentrated in California (reach 667,191), Texas (reach 642,712), and Florida (reach 485,579). These three regions account for the largest share of the active audience.

What other brands do National Rifle Association fans also like?

Beyond National Rifle Association itself, the audience over-indexes on Shooting sport (4.52×), Fox News Channel (2.08×), Gateway Pundit (5.54×), and Benjamin Netanyahu (5.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Rifle Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.