Rascasse Audience Intelligence

National Rifle Association Audience in United States

A data profile of the people who buy, follow and care about National Rifle Association in United States — modelled from more than twelve digital signal sources. National Rifle Association has an estimated audience of 7,568,288 people in United States.

#15among NGO / Political Party in United States#293in Politics & Society

The average National Rifle Association fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lindsey Graham, Melania Trump, Thomas Massie, with strongest over-indexing on Lindsey Graham (4.02× the country average).

Demographically, the National Rifle Association audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Rifle Association fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Lindsey Graham.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Rifle Association profile in United States.

Audience size
7.6M
in United States
Gender
30.9%♀
69.1% male
Age
40.7
average years
Country rank
#4688
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Rifle Association fans

30.9% are female, 69.1% are male, average age 40.7.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for National Rifle Association audience in United States
MetricValue
Female30.9%
Male69.1%
Average age40.7
Estimated audience size7,568,288
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the National Rifle Association audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3918%
40-4922%
50+25%
Fig. 04

Worldwide distribution

74.6%

of the worldwide National Rifle Association audience comes from United States.

Worldwide audience distribution share by country for National Rifle Association
CountryShare
United States74.6%
Latvia9.6%
Japan1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Rifle Association audience in United States is strongest.

Fig. 05

Top regions by affinity

National Rifle Association fans by region: top regions in United States
#RegionReachAffinity×
01Montana~30K1.52×
02Virginia~200K1.31×
03Oklahoma~100K1.22×
04Wyoming~10K1.21×
05Idaho~40K1.19×
06New Hampshire~30K1.14×
07Washington, District of Columbia~30K1.14×
08West Virginia~40K1.13×
09Kansas~70K1.11×
10Nebraska~40K1.10×
11New Mexico~40K1.09×
12Maine~30K1.08×
13Rhode Island~30K1.08×
14South Dakota~20K1.08×
15Pennsylvania~300K1.07×
16Connecticut~80K1.06×
17Alaska~20K1.06×
18Iowa~70K1.05×
19North Dakota~20K1.04×
20Maryland~100K1.03×
21Massachusetts~200K1.02×
22Minnesota~100K1.02×
23Missouri~100K1.01×
24Tennessee~200K1.00×
25Indiana~100K1.00×
26Alabama~100K0.99×
27Colorado~100K0.98×
28Kentucky~90K0.96×
29Oregon~80K0.96×
30Arkansas~60K0.96×
31Washington~100K0.95×
32Ohio~200K0.93×
33Texas~600K0.92×
34North Carolina~200K0.92×
35Wisconsin~100K0.92×
36Delaware~20K0.92×
37Illinois~200K0.90×
38Louisiana~90K0.90×
39Arizona~100K0.89×
40Florida~400K0.88×
41Michigan~200K0.88×
42New Jersey~200K0.88×
43Nevada~60K0.88×
44South Carolina~100K0.87×
45Georgia~200K0.85×
46New York~400K0.83×
47Mississippi~50K0.81×
48Utah~50K0.80×
49California~700K0.79×
50Hawaii~20K0.71×
Fig. 06

Affinity by region

Affinity by region — National Rifle Association, United States
0.71×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Rifle Association audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Rifle Association audience
#·InterestCategoryAffinity×
01Rand PaulPolitics & Society6.15×
02Second Amendment to the United States ConstitutionPolitics & Society5.67×
03Adam SchiffPolitics & Society5.61×
04Thomas MassiePolitics & Society5.60×
05Gateway PunditNews5.54×
06Benjamin NetanyahuPolitics & Society5.43×
07Chuck SchumerPolitics & Society4.83×
08Kristi NoemPolitics & Society4.74×
09Shooting sportSports4.52×
10Melania TrumpPolitics & Society4.24×
11Nancy PelosiPolitics & Society4.06×
12Ivanka TrumpPolitics & Society4.05×
13Lindsey GrahamPolitics & Society4.02×
14Turkey huntingSports3.72×
15Chuck NorrisMovies & TV3.21×
16Cabela'sSports3.13×
17Mitch McConnellPolitics & Society2.63×
18Donald TrumpPolitics & Society2.28×
19AutoZoneCars & Mobility2.10×
20Rock musicMusic & Radio1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Rifle Association audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Rifle Association audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.92×
Need for SecurityCONSERVATISM1.52×
DIY MentalityTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Rifle Association audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.68×
Design AffinityPREMIUM0.75×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Rifle Association have in United States?

National Rifle Association has an estimated audience of 7,568,288 people in United States, concentrated in California and Texas.

02

What is the gender split and age of National Rifle Association fans?

30.9% of National Rifle Association fans are female, 69.1% are male, with an average age of 40.7 years.

03

Which brands do National Rifle Association fans like most?

National Rifle Association fans show strongest brand affinity for Lindsey Graham (4.02×), Melania Trump (4.24×), and Thomas Massie (5.6×) over the country average.

04

Where do National Rifle Association fans live in United States?

National Rifle Association fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do National Rifle Association fans also like?

Beyond National Rifle Association itself, the audience over-indexes on Melania Trump (4.24×), Thomas Massie (5.6×), Donald Trump (2.28×), and Mitch McConnell (2.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for National Rifle Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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