Second Amendment to the United States Constitution Audience in United States

Second Amendment to the United States Constitution logo

Second Amendment to the United States Constitution has an estimated audience of 9,192,803 people in United States. 24.0% are female, 76.0% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Vocal harmony, Wok, Hibachi.

The average Second Amendment to the United States Constitution fan in United States is 46.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Urban Outfitters, Vocal harmony, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Second Amendment to the United States Constitution audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Second Amendment to the United States Constitution fans

Demographic split for Second Amendment to the United States Constitution audience in United States
MetricValue
Female24.0%
Male76.0%
Average age46.5
Estimated audience size9,192,803

Audience persona

The typical Second Amendment to the United States Constitution fan in United States is more male, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Second Amendment to the United States Constitution in United States
RegionReachAffinity
California691,6160.68×
Texas658,7210.83×
Florida541,1050.87×
New York384,2080.75×
Pennsylvania260,8000.84×
Illinois258,2040.84×
Ohio236,5480.84×
Michigan215,2250.9×
North Carolina211,9730.77×
Washington208,7121.13×
Georgia200,1210.71×
Virginia197,1010.88×
Missouri175,5581.18×
Indiana173,0341.03×
Tennessee164,6770.89×
New Jersey158,8110.68×
Arizona152,8040.81×
Massachusetts131,4020.73×
Maryland119,9740.76×
Alabama119,2120.93×
South Carolina118,3950.86×
Wisconsin113,3360.82×
Colorado112,7370.78×
Kentucky107,7630.94×
Oklahoma106,3701.04×
Minnesota101,2610.77×
Oregon93,9170.89×
Louisiana89,6480.76×
Arkansas83,1751.1×
Connecticut69,4520.75×
Nevada66,5920.75×
Utah65,3500.79×
Iowa65,1690.86×
Mississippi61,2160.81×
Kansas60,4080.83×
Idaho54,9041.19×
West Virginia53,5101.25×
New Mexico50,1061.09×
Nebraska40,7750.88×
New Hampshire39,1911.08×
Montana38,7911.52×
Maine37,8211.15×
Hawaii36,7140.93×
South Dakota35,7361.68×
Alaska35,5991.81×
North Dakota32,3101.71×
Wyoming31,2622.29×
Rhode Island28,3830.97×
Vermont27,9161.73×
Delaware27,5361.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Second Amendment to the United States Constitution audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Urban Outfitters6.57×Shopping
Vocal harmony5.86×Music & Radio
Wok8.29×Food & Beverages
Hibachi8.18×Food & Beverages
Governor of Michigan7.5×Politics & Society
Product design1.87×Business & Career
Grinch3.6×Movies & TV
La Jolla8.19×Travel & Leisure
Goop4.75×Internet & Social Media
Google Home5.6×Technology & Electronics
Grace Slick6.67×Music & Radio
Grammarly3.44×Business & Career
Cherish (group)7.98×Music & Radio
Gift registry9.37×Kids & Family
El Paso County, Colorado8.69×Travel & Leisure
Hipster6.38×Politics & Society
Goma11.49×Travel & Leisure
Captain America (1990 film)2.77×Movies & TV
Home staging3.11×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Second Amendment to the United States Constitution audience
TraitClusterScore
PatriotismCONSERVATISM4.05
IndividualismJOY1.46
Need for SecurityCONSERVATISM1.29
TraditionCONSERVATISM1.11
SpiritualityBALANCE1
ExtroversionTHRILL1

Worldwide distribution

Worldwide audience distribution share by country for Second Amendment to the United States Constitution
CountryShare
United States98.1%
Canada0.6%
United Kingdom0.3%

See Second Amendment to the United States Constitution audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Second Amendment to the United States Constitution have in United States?

Second Amendment to the United States Constitution has an estimated audience of 9,192,803 people in United States, concentrated in California and Texas.

What is the gender split and age of Second Amendment to the United States Constitution fans?

24.0% of Second Amendment to the United States Constitution fans are female, 76.0% are male, with an average age of 46.5 years.

Which brands do Second Amendment to the United States Constitution fans like most?

Second Amendment to the United States Constitution fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (6.57×), and Vocal harmony (5.86×) over the country average.

Where do Second Amendment to the United States Constitution fans live in United States?

Second Amendment to the United States Constitution fans in United States are most concentrated in California (reach 691,616), Texas (reach 658,721), and Florida (reach 541,105). These three regions account for the largest share of the active audience.

What other brands do Second Amendment to the United States Constitution fans also like?

Beyond Second Amendment to the United States Constitution itself, the audience over-indexes on Urban Outfitters (6.57×), Vocal harmony (5.86×), Wok (8.29×), and Hibachi (8.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Second Amendment to the United States Constitution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.