A data profile of the people who buy, follow and care about Second Amendment to the United States Constitution in United States — modelled from more than twelve digital signal sources. Second Amendment to the United States Constitution has an estimated audience of 9,192,803 people in United States.
The average Second Amendment to the United States Constitution fan in United States is 46.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Drudge Report, New York Post, Fox News Channel, with strongest over-indexing on Drudge Report (9.97× the country average).
Demographically, the Second Amendment to the United States Constitution audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Second Amendment to the United States Constitution fan in United States is more male, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.
The key figures that characterise the Second Amendment to the United States Constitution profile in United States.
24.0% are female, 76.0% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 24.0% |
| Male | 76.0% |
| Average age | 46.5 |
| Estimated audience size | 9,192,803 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 10% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Second Amendment to the United States Constitution audience comes from United States.
| Country | Share |
|---|---|
| United States | 98.1% |
| Canada | 0.6% |
| United Kingdom | 0.3% |
Where the Second Amendment to the United States Constitution audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~20K | 1.15× | |
| 02 | Vermont | ~20K | 1.14× | |
| 03 | South Dakota | ~20K | 1.09× | |
| 04 | North Dakota | ~20K | 1.09× | |
| 05 | Montana | ~30K | 1.08× | |
| 06 | Missouri | ~200K | 1.06× | |
| 07 | West Virginia | ~40K | 1.05× | |
| 08 | Washington | ~200K | 1.04× | |
| 09 | Idaho | ~50K | 1.03× | |
| 10 | Hawaii | ~40K | 1.03× | |
| 11 | Rhode Island | ~30K | 1.03× | |
| 12 | Arkansas | ~80K | 1.02× | |
| 13 | New Mexico | ~50K | 1.02× | |
| 14 | Maine | ~30K | 1.02× | |
| 15 | Delaware | ~30K | 1.02× | |
| 16 | Virginia | ~200K | 1.01× | |
| 17 | New Hampshire | ~40K | 1.01× | |
| 18 | Indiana | ~200K | 1.00× | |
| 19 | Oklahoma | ~100K | 1.00× | |
| 20 | Mississippi | ~80K | 1.00× | |
| 21 | Washington, District of Columbia | ~30K | 1.00× | |
| 22 | Nebraska | ~50K | 0.99× | |
| 23 | Minnesota | ~100K | 0.98× | |
| 24 | Alabama | ~100K | 0.98× | |
| 25 | Kentucky | ~100K | 0.98× | |
| 26 | Nevada | ~90K | 0.98× | |
| 27 | Kansas | ~70K | 0.98× | |
| 28 | Iowa | ~70K | 0.97× | |
| 29 | Louisiana | ~100K | 0.96× | |
| 30 | Oregon | ~100K | 0.96× | |
| 31 | Utah | ~80K | 0.96× | |
| 32 | Tennessee | ~200K | 0.95× | |
| 33 | South Carolina | ~100K | 0.95× | |
| 34 | Connecticut | ~90K | 0.95× | |
| 35 | Michigan | ~200K | 0.94× | |
| 36 | Colorado | ~100K | 0.94× | |
| 37 | Wisconsin | ~100K | 0.94× | |
| 38 | Arizona | ~200K | 0.92× | |
| 39 | Ohio | ~300K | 0.91× | |
| 40 | Massachusetts | ~200K | 0.91× | |
| 41 | Maryland | ~100K | 0.91× | |
| 42 | Pennsylvania | ~300K | 0.90× | |
| 43 | California | ~900K | 0.89× | |
| 44 | Florida | ~600K | 0.89× | |
| 45 | Illinois | ~300K | 0.89× | |
| 46 | North Carolina | ~200K | 0.88× | |
| 47 | Georgia | ~200K | 0.87× | |
| 48 | New Jersey | ~200K | 0.86× | |
| 49 | Texas | ~700K | 0.84× | |
| 50 | New York | ~400K | 0.82× |
The strongest cross-interests of the Second Amendment to the United States Constitution audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Erin Andrews | Sports | 10.32× | ||
| 02 | Drudge Report | Sports | 9.97× | ||
| 03 | New York Post | News | 5.94× | ||
| 04 | National Rifle Association | Politics & Society | 5.67× | ||
| 05 | Self-defense | Sports | 5.09× | ||
| 06 | Politico | Politics & Society | 4.49× | ||
| 07 | Fox News Channel | Movies & TV | 3.60× | ||
| 08 | Discount Tire | Shopping | 3.22× | ||
| 09 | Made in USA | Business & Career | 2.99× | ||
| 10 | Joe Biden | Politics & Society | 2.83× | ||
| 11 | Real property | Home & Garden | 2.75× | ||
| 12 | Hardware store | Home & Garden | 2.60× | ||
| 13 | Tradition | Politics & Society | 2.41× | ||
| 14 | AutoZone | Cars & Mobility | 2.20× | ||
| 15 | Menards | Home & Garden | 2.19× | ||
| 16 | Donald Trump | Politics & Society | 2.13× | ||
| 17 | American Airlines | Travel & Leisure | 2.08× | ||
| 18 | Nonprofit organization | Politics & Society | 2.08× | ||
| 19 | CNN | Movies & TV | 2.06× | ||
| 20 | Camping | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 6.44× | |
| Individualism | JOY | 2.15× | |
| Need for Security | CONSERVATISM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Mindfulness | BALANCE | 0.77× | |
| Pet Ownership | JOY | 0.77× |
Second Amendment to the United States Constitution has an estimated audience of 9,192,803 people in United States, concentrated in California and Texas.
24.0% of Second Amendment to the United States Constitution fans are female, 76.0% are male, with an average age of 46.5 years.
Second Amendment to the United States Constitution fans show strongest brand affinity for Drudge Report (9.97×), New York Post (5.94×), and Fox News Channel (3.6×) over the country average.
Second Amendment to the United States Constitution fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Second Amendment to the United States Constitution itself, the audience over-indexes on New York Post (5.94×), Fox News Channel (3.6×), Donald Trump (2.13×), and Self-defense (5.09×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Second Amendment to the United States Constitution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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