Rascasse Audience Intelligence

Turkey hunting Audience in United States

A data profile of the people who buy, follow and care about Turkey hunting in United States — modelled from more than twelve digital signal sources. Turkey hunting has an estimated audience of 25,831,991 people in United States.

#798among Topic in United States#76in Sports

The average Turkey hunting fan in United States is 37.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Toyota Tacoma, Diesel engine, Angling, with strongest over-indexing on Toyota Tacoma (13.1× the country average).

Demographically, the Turkey hunting audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Turkey hunting fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Toyota Tacoma.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Turkey hunting profile in United States.

Audience size
25.8M
in United States
Gender
39.6%♀
60.4% male
Age
37.7
average years
Country rank
#1173
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Turkey hunting fans

39.6% are female, 60.4% are male, average age 37.7.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Turkey hunting audience in United States
MetricValue
Female39.6%
Male60.4%
Average age37.7
Estimated audience size25,831,991
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Turkey hunting audience in United States
Age bracketShare%
16-1921%
20-2923%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

56.1%

of the worldwide Turkey hunting audience comes from United States.

Worldwide audience distribution share by country for Turkey hunting
CountryShare
United States56.1%
Canada4.8%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turkey hunting audience in United States is strongest.

Fig. 05

Top regions by affinity

Turkey hunting fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~600K2.70×
02Arkansas~400K2.08×
03Alabama~700K2.02×
04West Virginia~200K1.86×
05Kentucky~600K1.85×
06Tennessee~800K1.61×
07Missouri~700K1.57×
08Wisconsin~600K1.53×
09Vermont~70K1.47×
10Iowa~300K1.37×
11Minnesota~500K1.34×
12South Dakota~80K1.34×
13Louisiana~400K1.22×
14South Carolina~500K1.20×
15Indiana~500K1.12×
16North Carolina~900K1.11×
17Maine~100K1.11×
18Nebraska~100K1.05×
19Georgia~800K1.04×
20Kansas~200K1.02×
21North Dakota~50K1.01×
22Oklahoma~300K0.97×
23Montana~70K0.97×
24Virginia~600K0.95×
25Idaho~100K0.92×
26Alaska~50K0.91×
27Pennsylvania~800K0.90×
28Michigan~600K0.88×
29New Hampshire~90K0.88×
30Delaware~60K0.86×
31Ohio~700K0.84×
32Hawaii~90K0.84×
33Rhode Island~70K0.84×
34New Mexico~100K0.83×
35Washington, District of Columbia~60K0.80×
36Utah~200K0.79×
37Nevada~200K0.69×
38Colorado~300K0.68×
39Oregon~200K0.68×
40Connecticut~200K0.67×
41Illinois~600K0.66×
42Maryland~300K0.64×
43Washington~300K0.60×
44Texas~1.5M0.57×
45Massachusetts~300K0.57×
46New York~800K0.56×
47Arizona~300K0.56×
48Florida~1M0.55×
49New Jersey~300K0.51×
50California~1M0.34×
Fig. 06

Affinity by region

Affinity by region — Turkey hunting, United States
0.34×1.00×2.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turkey hunting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turkey hunting audience
#·InterestCategoryAffinity×
01Jeep CherokeeCars & Mobility19.74×
02Toyota TacomaCars & Mobility13.10×
03Volvo TrucksCars & Mobility12.27×
04Draught beerFood & Beverages10.71×
05Fox & FriendsMovies & TV10.00×
06ShimanoCars & Mobility8.65×
07Diesel engineCars & Mobility8.18×
08Toyota SupraCars & Mobility8.13×
09AnglingSports7.78×
10MotorboatCars & Mobility5.51×
11Rick and MortyMovies & TV4.65×
12Bass Pro ShopsSports4.44×
13OutdoorsTravel & Leisure3.53×
14Extreme sportSports3.39×
15PGA TourSports2.70×
16Bass guitarMusic & Radio2.68×
17CampingTravel & Leisure2.29×
18VehiclesCars & Mobility2.11×
19AutoZoneCars & Mobility2.09×
20Donald TrumpPolitics & Society1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turkey hunting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Turkey hunting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM9.83×
Risk AppetiteTHRILL1.79×
TravellingTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Turkey hunting audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
SpiritualityBALANCE0.82×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Turkey hunting have in United States?

Turkey hunting has an estimated audience of 25,831,991 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Turkey hunting fans?

39.6% of Turkey hunting fans are female, 60.4% are male, with an average age of 37.7 years.

03

Which brands do Turkey hunting fans like most?

Turkey hunting fans show strongest brand affinity for Toyota Tacoma (13.1×), Diesel engine (8.18×), and Angling (7.78×) over the country average.

04

Where do Turkey hunting fans live in United States?

Turkey hunting fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Turkey hunting fans also like?

Beyond Turkey hunting itself, the audience over-indexes on Diesel engine (8.18×), Angling (7.78×), Vehicles (2.11×), and Draught beer (10.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Turkey hunting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Turkey hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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