Turkey hunting Audience in United States

Turkey hunting has an estimated audience of 25,831,991 people in United States. 39.6% are female, 60.4% are male, average age 37.7. Top regions: Texas, North Carolina, Florida. Top brand affinities: Urban Outfitters, Wow! Wow! Wubbzy!, Product design, UK garage, Embroidery Library.
The average Turkey hunting fan in United States is 37.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, North Carolina, Florida. Top brand affinities include Urban Outfitters, Wow! Wow! Wubbzy!, Product design, with strongest over-indexing on Urban Outfitters (8.02× the country average). Demographically, the Turkey hunting audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Turkey hunting fans
| Metric | Value |
|---|---|
| Female | 39.6% |
| Male | 60.4% |
| Average age | 37.7 |
| Estimated audience size | 25,831,991 |
Audience persona
The typical Turkey hunting fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,223,480 | 0.55× |
| North Carolina | 968,701 | 1.25× |
| Florida | 957,310 | 0.55× |
| Tennessee | 913,897 | 1.76× |
| Georgia | 847,918 | 1.07× |
| Pennsylvania | 841,141 | 0.97× |
| Alabama | 828,686 | 2.3× |
| California | 806,783 | 0.28× |
| New York | 757,824 | 0.52× |
| Mississippi | 677,489 | 3.18× |
| Missouri | 651,185 | 1.56× |
| Ohio | 649,586 | 0.82× |
| Kentucky | 637,437 | 1.97× |
| Virginia | 636,004 | 1.01× |
| Wisconsin | 612,766 | 1.58× |
| Michigan | 577,782 | 0.86× |
| Minnesota | 566,184 | 1.53× |
| Illinois | 563,039 | 0.65× |
| Indiana | 527,119 | 1.12× |
| South Carolina | 494,147 | 1.27× |
| Arkansas | 476,179 | 2.24× |
| Louisiana | 428,192 | 1.29× |
| Oklahoma | 278,937 | 0.97× |
| Iowa | 277,716 | 1.3× |
| West Virginia | 276,280 | 2.3× |
| Washington | 274,332 | 0.53× |
| Colorado | 257,185 | 0.63× |
| Maryland | 228,369 | 0.51× |
| Massachusetts | 223,814 | 0.44× |
| New Jersey | 199,992 | 0.3× |
| Arizona | 194,260 | 0.37× |
| Kansas | 186,724 | 0.92× |
| Utah | 162,240 | 0.7× |
| Oregon | 149,022 | 0.5× |
| Nebraska | 137,735 | 1.06× |
| Idaho | 116,157 | 0.9× |
| Maine | 108,949 | 1.18× |
| Connecticut | 97,716 | 0.38× |
| Vermont | 82,614 | 1.82× |
| New Mexico | 77,522 | 0.6× |
| New Hampshire | 68,478 | 0.67× |
| South Dakota | 65,575 | 1.1× |
| Nevada | 62,895 | 0.25× |
| Montana | 60,574 | 0.85× |
| North Dakota | 54,459 | 1.03× |
| Delaware | 43,212 | 0.61× |
| Wyoming | 41,792 | 1.09× |
| Washington, District of Columbia | 36,978 | 0.48× |
| Rhode Island | 35,743 | 0.43× |
| Alaska | 29,343 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 8.02× | Shopping |
| Wow! Wow! Wubbzy! | 17.7× | Movies & TV |
| Product design | 2.52× | Business & Career |
| UK garage | 6.61× | Music & Radio |
| Embroidery Library | 16.25× | Home & Garden |
| Pro-Ject | 4.25× | Music & Radio |
| JDSU | 2.7× | Business & Career |
| Pillow | 1.62× | Home & Garden |
| Staycation | 2.35× | Home & Garden |
| Stamp collecting | 3.22× | Home & Garden |
| Nebraska Cornhuskers football | 2.37× | Sports |
| Nasal cavity | 5.4× | Health |
| MK | 2.65× | Music & Radio |
| Home staging | 3.25× | Home & Garden |
| Electrolyte | 2.6× | Health |
| Noodle (Gorillaz) | 1.92× | Music & Radio |
| Emilio Estefan | 7.88× | Music & Radio |
| Jesse Plemons | 1.71× | Movies & TV |
| Isometric exercise | 4.32× | Sports |
| N1 road (South Africa) | 2.03× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.08 |
| Sports Activity | POWER | 1.48 |
| Luxury Orientation | PREMIUM | 1.43 |
| DIY Mentality | THRILL | 1.28 |
| Risk Appetite | THRILL | 1.22 |
| Pet Ownership | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.1% |
| Canada | 4.8% |
| United Kingdom | 4.6% |
See Turkey hunting audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Turkey hunting have in United States?
Turkey hunting has an estimated audience of 25,831,991 people in United States, concentrated in Texas and North Carolina.
What is the gender split and age of Turkey hunting fans?
39.6% of Turkey hunting fans are female, 60.4% are male, with an average age of 37.7 years.
Which brands do Turkey hunting fans like most?
Turkey hunting fans show strongest brand affinity for Urban Outfitters (8.02×), Wow! Wow! Wubbzy! (17.7×), and Product design (2.52×) over the country average.
Where do Turkey hunting fans live in United States?
Turkey hunting fans in United States are most concentrated in Texas (reach 1,223,480), North Carolina (reach 968,701), and Florida (reach 957,310). These three regions account for the largest share of the active audience.
What other brands do Turkey hunting fans also like?
Beyond Turkey hunting itself, the audience over-indexes on Wow! Wow! Wubbzy! (17.7×), Product design (2.52×), UK garage (6.61×), and Embroidery Library (16.25×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Turkey hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.