Rascasse Audience Intelligence

Cabela's Target Market in United States

A data profile of the people who buy, follow and care about Cabela's in United States — modelled from more than twelve digital signal sources. Cabela's has an estimated audience of 25,884,763 people in United States.

#119among Brand in United States#75in Sports

The average Cabela's fan in United States is 38.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Pennsylvania, Michigan.

Top brand affinities include Heavy metal music, Trophy hunting, Turkey hunting, with strongest over-indexing on Heavy metal music (1.53× the country average).

Demographically, the Cabela's audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cabela's fan in United States is more male, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Heavy metal music.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cabela's profile in United States.

Audience size
25.9M
in United States
Gender
40.2%♀
59.8% male
Age
38.1
average years
Country rank
#1166
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cabela's

40.2% are female, 59.8% are male, average age 38.1.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Cabela's audience in United States
MetricValue
Female40.2%
Male59.8%
Average age38.1
Estimated audience size25,884,763
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Cabela's audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3920%
40-4919%
50+18%
Fig. 04

Worldwide distribution

77.0%

of the worldwide Cabela's audience comes from United States.

Worldwide audience distribution share by country for Cabela's
CountryShare
United States77.0%
Canada7.6%
Italy1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cabela's audience in United States is strongest.

Fig. 05

Top regions by affinity

Cabela's customers by region in United States
#RegionReachAffinity×
01Maine~300K3.41×
02Idaho~400K2.72×
03Nebraska~300K2.56×
04Wisconsin~800K2.13×
05South Dakota~100K2.13×
06West Virginia~300K2.12×
07Minnesota~800K2.07×
08Delaware~100K1.95×
09Alaska~100K1.84×
10Montana~100K1.80×
11Wyoming~60K1.52×
12Kentucky~500K1.50×
13Utah~300K1.49×
14Michigan~1M1.46×
15Colorado~600K1.37×
16Washington~600K1.22×
17Ohio~1M1.20×
18Indiana~600K1.16×
19Pennsylvania~1M1.15×
20New Mexico~100K1.10×
21North Dakota~60K1.07×
22Oregon~300K0.97×
23Kansas~200K0.93×
24Vermont~40K0.85×
25Connecticut~200K0.81×
26Virginia~500K0.78×
27Oklahoma~200K0.77×
28Iowa~200K0.76×
29Illinois~600K0.71×
30Missouri~200K0.58×
31Louisiana~200K0.54×
32New Hampshire~60K0.53×
33Massachusetts~300K0.51×
34South Carolina~200K0.51×
35Texas~1M0.46×
36Nevada~100K0.46×
37Alabama~100K0.41×
38Arizona~200K0.39×
39North Carolina~300K0.37×
40Arkansas~70K0.34×
41New York~500K0.33×
42New Jersey~200K0.29×
43Maryland~100K0.28×
44Georgia~200K0.27×
45Tennessee~100K0.25×
46Mississippi~50K0.24×
47Rhode Island~20K0.21×
48Hawaii~20K0.17×
49California~300K0.11×
50Florida~200K0.11×
Fig. 06

Affinity by region

Affinity by region — Cabela's, United States
0.11×1.00×3.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cabela's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cabela's audience
#·InterestCategoryAffinity×
01Duck huntingSports2.79×
02Bodybuilding & FitnessSports2.61×
03Fox huntingSports2.55×
04Trophy huntingSports2.48×
05Turkey huntingSports2.46×
06DeerPets & Animals2.46×
07Shooting sportSports2.42×
08Bass fishingSports2.28×
09Cars (film)Movies & TV2.07×
10DrillHome & Garden2.02×
11Golf ChannelSports1.98×
12Electric guitarMusic & Radio1.89×
13Golf equipmentSports1.88×
14PGA TourSports1.75×
15NBA playoffsSports1.70×
16KPop Demon HuntersMovies & TV1.68×
17Bass guitarMusic & Radio1.67×
18NBA FinalsSports1.59×
19Heavy metal musicMusic & Radio1.53×
20Alternative rockMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cabela's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cabela's audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.22×
Luxury OrientationPREMIUM1.22×
MindfulnessBALANCE1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cabela's audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.60×
TraditionCONSERVATISM0.61×
Price SensitivityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cabela's's target market in United States?

Cabela's's target market in United States covers an estimated 25,884,763 people, concentrated in Texas and Pennsylvania.

02

What is the gender split and age of Cabela's customers?

40.2% of the Cabela's audience are female, 59.8% are male, with an average age of 38.1 years.

03

Which brands do Cabela's fans like most?

Cabela's fans show strongest brand affinity for Heavy metal music (1.53×), Trophy hunting (2.48×), and Turkey hunting (2.46×) over the country average.

04

Where do Cabela's fans live in United States?

Cabela's fans in United States are most concentrated in Texas (reach ~1M), Pennsylvania (reach ~1M), and Michigan (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Cabela's fans also like?

Beyond Cabela's itself, the audience over-indexes on Trophy hunting (2.48×), Turkey hunting (2.46×), Fox hunting (2.55×), and Duck hunting (2.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cabela's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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