Cabela's Audience in United States

Cabela's logo

Cabela's has an estimated audience of 26,156,585 people in United States. 40.2% are female, 59.8% are male, average age 38.1. Top regions: Texas, Pennsylvania, Michigan. Top brand affinities: Heavy metal music, Trophy hunting, Turkey hunting, Fox hunting, Duck hunting.

The average Cabela's fan in United States is 38.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Pennsylvania, Michigan. Top brand affinities include Heavy metal music, Trophy hunting, Turkey hunting, with strongest over-indexing on Heavy metal music (1.53× the country average). Demographically, the Cabela's audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Video game

Demographics of Cabela's fans

Demographic split for Cabela's audience in United States
MetricValue
Female40.2%
Male59.8%
Average age38.1
Estimated audience size26,156,585

Audience persona

The typical Cabela's fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Heavy metal music.

Top regions in United States

Top regions ranked by reach for Cabela's in United States
RegionReachAffinity
Texas1,188,1080.53×
Pennsylvania1,018,7211.16×
Michigan1,006,1381.47×
Ohio986,9541.22×
Wisconsin870,1732.21×
Minnesota773,0882.06×
Washington671,9491.28×
Illinois633,6710.73×
Colorado586,0341.42×
Indiana557,9741.17×
New York509,1090.35×
Kentucky497,7631.52×
Virginia472,5800.74×
Utah348,2681.49×
Idaho345,5072.63×
California325,0560.11×
Oregon324,4871.08×
Nebraska317,9232.42×
North Carolina309,1130.39×
Maine292,9693.13×
Massachusetts268,2960.52×
West Virginia263,1532.16×
Missouri253,1190.6×
Connecticut251,6790.96×
Georgia241,0550.3×
Oklahoma219,8330.76×
Arizona217,4090.41×
Kansas215,0841.04×
South Carolina207,6540.53×
Louisiana197,4970.59×
New Jersey195,4460.29×
Florida185,2670.1×
New Mexico166,7931.27×
Iowa161,3370.75×
Alabama151,3060.41×
Montana134,2431.85×
Delaware133,3481.85×
Tennessee129,7160.25×
Maryland125,2690.28×
South Dakota124,1632.05×
Nevada111,1230.44×
Alaska100,5351.8×
Arkansas69,8420.32×
North Dakota56,2581.05×
Wyoming53,1251.37×
New Hampshire50,0470.49×
Mississippi43,5100.2×
Vermont35,2870.77×
Hawaii14,5510.13×
Washington, District of Columbia14,3150.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cabela's audience
BrandAffinityCategory
Heavy metal music1.53×Music & Radio
Trophy hunting2.48×Sports
Turkey hunting2.46×Sports
Fox hunting2.55×Sports
Duck hunting2.79×Sports
Deer2.46×Pets & Animals
Shooting sport2.42×Sports
KPop Demon Hunters1.68×Movies & TV
Alternative rock1.5×Music & Radio
Cars (film)2.07×Movies & TV
Electric guitar1.89×Music & Radio
Bass fishing2.28×Sports
Drill2.02×Home & Garden
Bodybuilding & Fitness2.61×Sports
Golf Channel1.98×Sports
PGA Tour1.75×Sports
Bass guitar1.67×Music & Radio
NBA playoffs1.7×Sports
Golf equipment1.88×Sports
NBA Finals1.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cabela's audience
TraitClusterScore
PatriotismCONSERVATISM1.67
Sports ActivityPOWER1.39
DIY MentalityTHRILL1.38
Luxury OrientationPREMIUM1.35
LGBTQ+ IdentityOPEN1.33
Risk AppetiteTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Cabela's
CountryShare
United States77.7%
Canada7.8%
Italy1.6%

See Cabela's audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Cabela's have in United States?

Cabela's has an estimated audience of 26,156,585 people in United States, concentrated in Texas and Pennsylvania.

What is the gender split and age of Cabela's fans?

40.2% of Cabela's fans are female, 59.8% are male, with an average age of 38.1 years.

Which brands do Cabela's fans like most?

Cabela's fans show strongest brand affinity for Heavy metal music (1.53×), Trophy hunting (2.48×), and Turkey hunting (2.46×) over the country average.

Where do Cabela's fans live in United States?

Cabela's fans in United States are most concentrated in Texas (reach 1,188,108), Pennsylvania (reach 1,018,721), and Michigan (reach 1,006,138). These three regions account for the largest share of the active audience.

What other brands do Cabela's fans also like?

Beyond Cabela's itself, the audience over-indexes on Trophy hunting (2.48×), Turkey hunting (2.46×), Fox hunting (2.55×), and Duck hunting (2.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cabela's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.