Aerobics Audience in Germany
Aerobics has an estimated audience of 4,411,039 people in Germany. 59.9% are female, 40.1% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Zumba Dance, Aerobic exercise, Crossfit Training, Shopping, Protein bar.
The average Aerobics fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Zumba Dance, Aerobic exercise, Crossfit Training, with strongest over-indexing on Zumba Dance (31.3× the country average). Demographically, the Aerobics audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Aerobics fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 34.2 |
| Estimated audience size | 4,411,039 |
Audience persona
The typical Aerobics fan in Germany is more female, around 34.2 years old, with strong Sports Activity tendencies and a notable affinity for Zumba Dance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 907,467 | 0.94× |
| Bayern | 694,034 | 0.98× |
| Baden-Württemberg | 566,988 | 0.94× |
| Niedersachsen | 408,207 | 0.95× |
| Hessen | 308,272 | 0.92× |
| Sachsen | 268,159 | 1.24× |
| Rheinland-Pfalz | 231,553 | 1.05× |
| Berlin | 195,603 | 0.99× |
| Brandenburg | 150,495 | 1.1× |
| Schleswig-Holstein | 145,600 | 0.92× |
| Thüringen | 132,940 | 1.18× |
| Sachsen-Anhalt | 131,737 | 1.15× |
| Hamburg | 98,878 | 0.99× |
| Mecklenburg-Vorpommern | 83,914 | 1× |
| Saarland | 45,536 | 0.84× |
| Bremen | 30,417 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zumba Dance | 31.3× | Sports |
| Aerobic exercise | 7.29× | Sports |
| Crossfit Training | 6.42× | Sports |
| Shopping | 1.96× | Shopping |
| Protein bar | 7.67× | Food & Beverages |
| Prozis | 16.45× | Shopping |
| ESN | 3.46× | Health |
| Female bodybuilding | 5.49× | Sports |
| More Nutrition | 3.07× | Health |
| FIT FOR FUN | 13.12× | Sports |
| Otto GmbH | 9.35× | Shopping |
| OUTDOOR ADVENTURE | 5.3× | Games |
| Bader Versand | 5.28× | Shopping |
| Healthy habits | 2.96× | Health |
| Men's Fitness | 3.03× | Sports |
| Parkrun | 17.37× | Sports |
| Strength training | 2.78× | Sports |
| Functional training | 6.1× | Sports |
| High-intensity interval training | 4.9× | Sports |
| Galeria | 5.17× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.69 |
| Luxury Orientation | PREMIUM | 1.44 |
| Design Affinity | PREMIUM | 1.4 |
| Quality Awareness | PREMIUM | 1.33 |
| Indulgence | JOY | 1.32 |
| Creativity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 11.2% |
| Germany | 6.9% |
See Aerobics audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Aerobics have in Germany?
Aerobics has an estimated audience of 4,411,039 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aerobics fans?
59.9% of Aerobics fans are female, 40.1% are male, with an average age of 34.2 years.
Which brands do Aerobics fans like most?
Aerobics fans show strongest brand affinity for Zumba Dance (31.3×), Aerobic exercise (7.29×), and Crossfit Training (6.42×) over the country average.
Where do Aerobics fans live in Germany?
Aerobics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 907,467), Bayern (reach 694,034), and Baden-Württemberg (reach 566,988). These three regions account for the largest share of the active audience.
What other brands do Aerobics fans also like?
Beyond Aerobics itself, the audience over-indexes on Aerobic exercise (7.29×), Crossfit Training (6.42×), Shopping (1.96×), and Protein bar (7.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aerobics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.