A data profile of the people who buy, follow and care about Aerobics in Germany — modelled from more than twelve digital signal sources. Aerobics has an estimated audience of 4,411,039 people in Germany.
The average Aerobics fan in Germany is 34.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Zumba Dance, Aerobic exercise, Crossfit Training, with strongest over-indexing on Zumba Dance (31.3× the country average).
Demographically, the Aerobics audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Mindfulness, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Aerobics fan in Germany is more female, around 34.2 years old, with strong Mindfulness tendencies and a notable affinity for Zumba Dance.
The key figures that characterise the Aerobics profile in Germany.
59.9% are female, 40.1% are male, average age 34.2.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 34.2 |
| Estimated audience size | 4,411,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Aerobics audience comes from Germany.
| Country | Share |
|---|---|
| United States | 19.7% |
| Japan | 11.2% |
| Germany | 6.9% |
Where the Aerobics audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~100K | 1.18× | |
| 02 | Sachsen | ~300K | 1.16× | |
| 03 | Sachsen-Anhalt | ~100K | 1.09× | |
| 04 | Brandenburg | ~100K | 1.08× | |
| 05 | Mecklenburg-Vorpommern | ~90K | 1.05× | |
| 06 | Rheinland-Pfalz | ~200K | 1.01× | |
| 07 | Hamburg | ~100K | 1.00× | |
| 08 | Berlin | ~200K | 0.98× | |
| 09 | Bayern | ~700K | 0.96× | |
| 10 | Niedersachsen | ~400K | 0.95× | |
| 11 | Baden-Württemberg | ~600K | 0.94× | |
| 12 | Schleswig-Holstein | ~100K | 0.94× | |
| 13 | Saarland | ~50K | 0.94× | |
| 14 | Nordrhein-Westfalen | ~900K | 0.92× | |
| 15 | Bremen | ~30K | 0.92× | |
| 16 | Hessen | ~300K | 0.91× |
The strongest cross-interests of the Aerobics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zumba Dance | Sports | 31.30× | ||
| 02 | Parkrun | Sports | 17.37× | ||
| 03 | Prozis | Shopping | 16.45× | ||
| 04 | FIT FOR FUN | Sports | 13.12× | ||
| 05 | Otto GmbH | Shopping | 9.35× | ||
| 06 | Protein bar | Food & Beverages | 7.67× | ||
| 07 | Aerobic exercise | Sports | 7.29× | ||
| 08 | Crossfit Training | Sports | 6.42× | ||
| 09 | Functional training | Sports | 6.10× | ||
| 10 | Female bodybuilding | Sports | 5.49× | ||
| 11 | OUTDOOR ADVENTURE | Games | 5.30× | ||
| 12 | Bader Versand | Shopping | 5.28× | ||
| 13 | Galeria | Shopping | 5.17× | ||
| 14 | High-intensity interval training | Sports | 4.90× | ||
| 15 | Squat (exercise) | Sports | 4.71× | ||
| 16 | More Nutrition | Health | 3.07× | ||
| 17 | Men's Fitness | Sports | 3.03× | ||
| 18 | Healthy habits | Health | 2.96× | ||
| 19 | Strength training | Sports | 2.78× | ||
| 20 | Shopping | Shopping | 1.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.75× | |
| Sports Activity | POWER | 1.66× | |
| Extroversion | THRILL | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.78× | |
| DIY Mentality | THRILL | 0.94× | |
| Career Orientation | POWER | 1.00× |
Aerobics has an estimated audience of 4,411,039 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
59.9% of Aerobics fans are female, 40.1% are male, with an average age of 34.2 years.
Aerobics fans show strongest brand affinity for Zumba Dance (31.3×), Aerobic exercise (7.29×), and Crossfit Training (6.42×) over the country average.
Aerobics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Aerobics itself, the audience over-indexes on Aerobic exercise (7.29×), Crossfit Training (6.42×), Shopping (1.96×), and More Nutrition (3.07×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Aerobics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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